The teaming brings next generation data and
analytics to marketers
Wipro Limited (NYSE: WIT, BSE: 507685, NSE: WIPRO), a leading
global information technology, consulting and business process
services company, today announced its partnership with Harte Hanks
to offer marketing technology services. As part of the multi-year
engagement, Wipro will upgrade Harte Hank’s data analytics and
applications platform, create a scalable operating model and
simplify IT related processes for the company. Harte Hanks (NYSE:
HHS) is an American marketing services company specializing in
omni-channel marketing solutions including consulting, strategic
assessment, data, analytics, digital, social, mobile, print, direct
mail and contact center.
Additionally, the two companies will jointly go-to-market with
marketing technology services aimed at the needs of Chief Marketing
Officers. This includes jointly marketing the Signal Hub platform,
an end-to-end Big Data analytics platform from Opera Solutions,
which leverages a unique architecture and cutting edge technologies
such as machine learning and artificial intelligence to generate
behavioral insights for marketers.
In order to be effective, marketers need to better understand
their customer, which requires investments in the form of
technology and marketing tools. By bundling marketing and
technology solutions in the value proposition, Harte Hanks and
Wipro offer an integrated solution, which addresses marketing needs
in a holistic manner.
Karen Puckett, Harte Hanks Chief Executive Officer said,
“We believe that combining Harte Hanks’ agency expertise with
Wipro’s global technology systems delivery capability will help us
offer marketers a great value proposition. Wipro’s strong
reputation with CIOs and CTOs as a leader in IT services and
systems integration combined with Harte Hanks’ strength in
marketing services and mindshare within the Chief Marketing Officer
community will complement each other, and greatly benefit our
customers. We have already witnessed some early success with
marquee wins, together.”
Srini Pallia, President, Consumer Business, Wipro Limited
said, “With evolving customer preferences, consumer brands and
clients expect more meaningful, consultative industry insights from
their marketing partners. The focus has shifted from a
segment-based targeting strategy to one that establishes a
one-on-one, personalized relationship with end customers. Wipro’s
investments in cognitive & data insights platforms and
ready-to-deploy technology solutions is a key enabler in this
journey. With the Harte Hanks partnership, Wipro is expanding its
catalog of services, and is geared to offer Marketing as a Service
to its marquee clients. We are excited about this partnership, and
are already witnessing good traction with our existing client
base.”
About Wipro Limited
Wipro Limited (NYSE: WIT, BSE: 507685, NSE: WIPRO) is a leading
information technology, consulting and business process services
company that delivers solutions to enable its clients do business
better. Wipro delivers winning business outcomes through its deep
industry experience and a 360-degree view of “Business through
Technology.” By combining digital strategy, customer centric
design, advanced analytics and product engineering approach, Wipro
helps its clients create successful and adaptive businesses. A
company recognized globally for its comprehensive portfolio of
services, strong commitment to sustainability and good corporate
citizenship, Wipro has a dedicated workforce of over 170,000,
serving clients across 6 continents. For more information, please
visit www.wipro.com.
About Harte Hanks
Harte Hanks is a global marketing services firm specializing in
omni-channel marketing solutions that connect our clients with
their customers in powerful ways. Experts in defining, executing
and optimizing the customer journey, Harte Hanks offers end-to-end
marketing services including consulting, strategic assessment,
data, analytics, digital, social, mobile, print, direct mail and
contact center. From visionary thinking to tactical execution,
Harte Hanks delivers smarter customer interactions for some of the
world's leading brands. Harte Hanks 5,000+ employees are located in
North America, Asia-Pacific and Europe.
We invite you to learn more about us by visiting our website at
www.hartehanks.com and call 800-456-9748, email us at
pr@hartehanks.com. Follow us on Twitter @hartehanks and Facebook at
https://www.facebook.com/HarteHanks.
As used herein, “Harte Hanks” refers to Harte Hanks, Inc. and/or
its applicable operating subsidiaries, as the context may require.
Harte Hanks’ logo and name are trademarks of Harte Hanks.
Forward-looking and Cautionary Statements
Certain statements in this release concerning our future growth
prospects are forward-looking statements, which involve a number of
risks, and uncertainties that could cause actual results to differ
materially from those in such forward-looking statements. The risks
and uncertainties relating to these statements include, but are not
limited to, risks and uncertainties regarding fluctuations in our
earnings, revenue and profits, our ability to generate and manage
growth, intense competition in IT services, our ability to maintain
our cost advantage, wage increases in India, our ability to attract
and retain highly skilled professionals, time and cost overruns on
fixed-price, fixed-time frame contracts, client concentration,
restrictions on immigration, our ability to manage our
international operations, reduced demand for technology in our key
focus areas, disruptions in telecommunication networks, our ability
to successfully complete and integrate potential acquisitions,
liability for damages on our service contracts, the success of the
companies in which we make strategic investments, withdrawal of
fiscal governmental incentives, political instability, war, legal
restrictions on raising capital or acquiring companies outside
India, unauthorized use of our intellectual property, and general
economic conditions affecting our business and industry. Additional
risks that could affect our future operating results are more fully
described in our filings with the United States Securities and
Exchange Commission. These filings are available at www.sec.gov. We
may, from time to time, make additional written and oral
forward-looking statements, including statements contained in the
company’s filings with the Securities and Exchange Commission and
our reports to shareholders. We do not undertake to update any
forward-looking statement that may be made from time to time by us
or on our behalf.
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Wipro LimitedShraboni Banerjeeshraboni.banerjee@wipro.com
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