AMSTERDAM, June 23, 2015 /PRNewswire/ -- IBM (NYSE:
IBM) today announced the opening of IBM Studio Groningen, where IBM
design, digital and industry experts will work with clients to help
them engage with their customers using big data, mobile, cloud and
social innovations.
Located in the IBM Services Center in Groningen, the studio will
be the hub of IBM Design in the
Netherlands and will host local teams from IBM Interactive
Experience, the largest digital agency in the world. It will be a
space for clients in industries such as automotive, financial
services and retail to work side-by-side with IBM consultants and
experience design experts to analyze business challenges and
integrate next-generation technologies to create more personalized
digital experiences.
According to Hans Nijhof of Jumbo
Supermarkets, a leading supermarket chain in the Netherlands, "Jumbo Supermarkets is
continuously improving its operations to serve their customers
according to our values. As part of this larger program, we wanted
to introduce a way for individual stores to work on their shop
improvement plans in a more client-centric way. IBM's solution,
which was created in 12 weeks, allows Jumbo to disseminate retail
best practices throughout our 500+ stores, and allows them to learn
from each other."
Added Matt Candy, European Leader
of IBM Interactive Experience, "User experience design and
personalization are driving digital engagement at IBM, as
exceptional customer experiences create value for companies. Our
new Studio in Groningen will enable us to better meet the needs of
our clients and underlines our commitment to transforming the
client experience."
IBM Studio Groningen represents the latest investment in IBM's
worldwide design capability. The company has created spaces where
product development, experience design, consulting, brand
experience and marketing co-locate to maximize collaboration and
value for IBM clients.
IBM Studio Groningen joins more than 25 IBM Studios in locations
including Atlanta, Austin, Bangalore, Beijing, Boston, Chicago, Dallas, Ehningen, Hursley, London, Madrid, Melbourne, Mexico
City, New York,
Paris, Sao Paolo, Shanghai, Tokyo and Toronto, with more IBM Studios set to open
this year.
IBM Design applies the principles of IBM Design Thinking, which
takes a rapid prototyping approach to user-centric product
development, as well as IBM Design Language, a framework to inspire
bold and engaging experiences.
IBM has a longstanding history of design excellence from its
iconic 8-bar logo, to the sleekly modern Thomas J. Watson Research
Center. Most recently, IBM designers have collaborated on
innovations from a machine-to-machine connected car platform, to
IBM Bluemix, the open cloud platform that enables developers to
rapidly build, deploy and manage their cloud applications.
Contact:
Heleen Kamerman, IBM External
Relations - Benelux
Phone 011 - 31- 6 53 37 10 89
Heleen.Kamerman@nl.ibm.com
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SOURCE IBM