The retailer's 2020 Holiday website launches today with an
optimistic call-to-action that focuses on gift giving, convenient
services and festive experiences (in-store and online!) to make the
season joyful.
TORONTO, Oct. 19, 2020 /CNW/ -- This year, more than ever,
we're thinking about the Holidays a little differently. Though our
celebrations may be re-imagined, Nordstrom believes that the power
to foster and experience joy is innately possible because we are
all inspired and energized by our interactions with one another.
The company encourages customers to "Make Merry" with moments of
connection which occur through gift exchanges, expressions of love,
and the time we share with family and loved ones throughout the
Holiday season. We want to pay homage to the experiences that bring
Holiday connection to life - whether that's saving time or spending
time with our friends, families or customers – because in the end,
it all comes down to a feeling.
Experience the interactive Multichannel News Release here:
https://www.multivu.com/players/English/8790151-nordstrom-canada-2020-gift-guide/
MAKE IT CURBSIDE: MERRY NEW PICKUP SERVICES FOR THE SAFEST
AND MOST CONVENIENT HOLIDAY EVER
This year Nordstrom
is here to make the Holiday season safe, easy and convenient with
new Curbside services that you can't get anywhere else – whether
shopping for yourself or your loved ones!
- Order Pick-Up at Nordstrom or Nordstrom Rack (available
now)
Pickup your Nordstrom.ca online order from your
local Nordstrom or Nordstrom Rack store in Toronto.
- Curbside Surprise & Delight (10/19-12/24)
Each
day, the first 50 customers to pick up their purchases via Curbside
Pickup at each Nordstrom store will receive special offers and
surprises as a thank you for shopping at Nordstrom. Each week
features a new special gift – so visit often!
- Complimentary Gift Wrapping + Available Curbside
(10/26 for Curbside and 11/6 for in-store)
In
addition to complimentary signature silver boxes, Nordstrom will
offer complimentary Holiday gift-wrapping in our stores for all
Nordstrom purchases. New this year, gift-wrapped items can also be
picked up in-store or via Curbside Pickup. Plus, our gift wrap is
100% recyclable.
- Buy Online, Pick Up Tomorrow (beginning 10/28)
In
Toronto, shop a wider selection
and place your order by 12pm to pick
up tomorrow in store from your local Nordstrom or Nordstrom Rack
store of choice. Or via Curbside Pickup from your local Nordstrom.
Select items may also be available same day.
- Letters to Santa (e-mail begins on 10/29; Drop-offs in-store
and Curbside begin 11/15)
This year customers of all
ages can engage with Nordstrom Santa
on their terms – by sending him an email or writing him a letter
and dropping it off in-store or via Curbside Pickup. You can use
your own Holiday stationary, or a printable online template.
Santa is sure to respond by Christmas! More information here
beginning 10/29.
MAKE THEIR HOLIDAY: THE BEST GIFTS AT THE BEST
PRICES COME FROM NORDSTROM
Nordstrom is a one stop gifting destination with thousands of
compelling options at every price. With product curated by our
people, the best gifts at the best price come from Nordstrom,
making giving a little more convenient, and a lot more
joyful.
OUR GIFT GUIDES
Make Merry Gift Shop (launching 10/26)
This year's
Holiday Gift Shop was created as a platform to discover the best
gifts this season – all under $115
CAD. The shop will feature exclusive and new-to-Nordstrom brands
across all categories including home, tech, beauty, and toys –
along with an emphasis on DIY activities to engage individuals and
families during extended stay-at-home guidance. Make Merry Holiday
Gift Shops will be available in all Nordstrom Canada stores, paired with an online
experience to deepen the customer relationship during a very
different Holiday season. See the Make Merry Shop Gift Guide
HERE.
Gifts Under $25, Under
$50 and Under $100
We aim to have something for
everyone on your list, and this year more than ever with an
emphasis on style and price! Click the title to see the
respective gift guide: Stocking Stuffers Under $25, Under $50 and Under $100.
The Nordstrom Holiday Gift Guide
Our favourite gift
ideas from Canadian brands to Nike to Valentino, picked by our
people – for yours! Click the title to see the respective gift
guide: For Anyone, For Her, For Him, For Kids & Baby, For Pets,
For The Home, Canadian Brands, Beauty and Nordstrom
Made.
SHOPPING BAGS WITH A DIY SECRET!
Our shopping bags have a secret second purpose, and we're
thrilled to encourage customers to get crafty this year! Our medium
bag has a simple guide printed on the bottom with instructions to
transform it into an origami shape, either a heart or a handbag.
Our large bags have a festive design so customers can get creative
with our illustrations, turning Holiday bags into gift tags,
wrapping paper, mobiles, tree decorations—anything and everything
they're inspired to create. All Nordstrom
Holiday shopping bags are also 100% recyclable. See the
shopping bag HERE.
NOTEWORTHY LAUNCHES YOU DON'T WANT TO
MISS
This year we're thrilled to surprise and delight customers with
exclusive Holiday collaborations, launches and partnerships that
create an opportunity for discovery in-store and online.
- Nordstrom at Home featuring Food52 (beginning
10/9)
Now more than ever, our homes are the most important
places in our lives, and we're going all out, to stay in. With that
in mind, Nordstrom is excited to kick off the season by redefining
its At Home category with a curated assortment of everyday items –
from exciting brands like Food52, Goodee Brand and LEXON– that make
your personal space more fulfilling, inspiring and fun. The latest
delivery from Five Two by Food52 features the kitchen and home
brand's cult-favourite collection of cookware, dishware and kitchen
essentials, with each piece thoughtfully designed from feedback
from their 24 million food-loving followers. Available in select
Nordstrom stores and online.
- The Joy of Pop-In@Nordstrom (beginning 11/6)
Our iconic Holiday Pop-In@Nordstrom is launching once again this
year. The Joy of Pop-In@Nordstrom will feature hundreds of gifts to
spread joy and cultivate a sense of togetherness after a year of
social distancing. The assortment features gifts from exciting
brands such as Oru Kayaks, Piecework Puzzles, Theragun,
Upton Home, Wool & The Gang and
more in a range of price points, with exclusive merchandise from
Patagonia ReCrafted Collection | Worn Wear, The Crafters Box,
Susan Alexandra and new-to-Nordstrom
brands – all curated by Olivia Kim,
our VP of Creative Projects and Home.
DEALS, DEAL, DEALS: NORDSTROM
May your
Holi-deals be merry and bright!
- Holiday Beauty at Nordstrom (now through 11/22, and again on
12/11-12/20)
The best beauty gifts for everyone on your
list (including you!) will be added daily this season. Check back
on select dates now through November
22, and again on December
11-20, to find daily beauty deals at 20-50% savings on top
brands, exclusive gift sets and all your skin-loving essentials.
We're also thrilled to offer a range of new and exclusive skincare
sets, makeup sets, haircare and fragrance from brands such as
Anastasia Beverly Hills, Bobbi
Brown, Crème de la Mer, Drybar, Dyson, Charlotte Tilbury, Jo
Malone, Kiehl's, Olaplex, MANTL and many more.
- Wishlist Sweepstakes (beginning in November)
Every
week throughout November, one lucky Nordstrom customer will have
their entire Nordstrom Wishlist fulfilled, a value of $5,000. All you have to do is have a Nordstrom
account and create a Wishlist, and we'll do the rest.
- November Daily Drops (beginning 11/2-11/22)
This
November, we're excited to feature gift recommendations curated by
Nordstrom stylists and salespeople for someone they love. Every
item is just-launched and extra giftable—picked by our people, for
yours.
- Black Friday/Cyber Monday Deals (11/20-12/1)
We're
getting serious about deals with 12 days of big Cyber savings,
featuring up to 50% off more than a thousand items in stores and
online for women, men, kids and home. New deals will be
added on 11/20, 11/23, 11/25 and 11/27.
SAVING ALL THE WAY: NORDSTROM
RACK
Happy gifting to all, and to all a good price!
- Gift Shops
All Nordstrom Rack stores will launch Gift
Shops featuring gifts under $25
across apparel, accessories, home and shoes, from many of the top
brands sold at Nordstrom stores.
- Rack Friday
During Black Friday Weekend, the Rack
Friday Clearance event will kick-off in-stores with the best
savings of the year.
- Nordstrom Rack Holiday Sweepstakes (beginning
11/9)
Customers can enter for a chance to win a $150 gift card by going into a Nordstrom Rack
store and sharing their favourite Rack gift to give or receive on
Instagram, tagging @NordstromRackCanada and
#nordstromracksweepstakes.
MAKE IT EASY: PERSONALIZED & HASSLE-FREE
SHOPPING
- NEW! Free Gifting Experts (beginning 10/19)
For the
first time, Nordstrom will make gifting experts available to
customers through virtual and in-store appointments. Whether you're
short on time or looking for inspiration, our complimentary
Nordstrom gifting experts can help find gifts for everyone on your
list. Click here to learn more and get started.
- Styling (year-round!)
Whether you're looking for the
perfect outfits for your family Holiday photos, an upgrade to your
winter wardrobe or a dressed-up outfit to attend an intimate
Holiday event, Nordstrom has virtual and in-person styling
services to help you look good and feel your best – and it's
completely free.
- Personalization (year-round!)
One of the best ways to
make a gift special is to personalize it. Visit any Nordstrom to
get your gift personalized. Whether you're adding initials to a
denim jacket or a name to a blanket, Nordstrom tailors can help
make your gifts as unique as the recipient. This year, customers
can even personalize masks and have custom masks made.
MAKE IT MAGICAL: OUR FESTIVE EXPERIENCES &
HOLIDAY EVENTS
This year, Nordstrom will have limited in-store events to
maintain the health and safety of our customers, but we're excited
to provide a range of options to celebrate with us in new formats.
Below is a preview of what's to come – RSVP links and more
information will be posted on October
29 with the launch of our Make Merry
Experiences website.
- NEW! Our Special Snowflake: Virtual Santa Chats (RSVP's
begin 10/29; appointments begin 11/27)
This year, we're
excited to offer a new, personalized, virtual chat experience – a
private, 15-minute Zoom call with Santa himself! Tickets are
$20 and 100% of the proceeds benefit
Operation Warm (which provides new winter coats to kids in need in
our communities) & Big Brothers Big Sisters of Canada.
- The Holiday Breakfast (select stores and dates 12/12 and
12/19)
A celebration breakfast will be hosted in select
Nordstrom restaurants, complete with a custom menu, kid's
activities and festive décor to get the whole family in the Holiday
spirit. Tickets are $25 for adults
(age 18+), $15 for kids (ages 3-7),
and free for children under 2, with 100% of the proceeds benefiting
Operation Warm.
MAKE AN IMPACT: COMMUNITY SUPPORT
This year, giving back is more important than ever. That's why
Nordstrom is proud to continue our tradition of selecting
charitable partners for the Holiday season that align with the
company values of supporting youth and families and giving back to
the local communities we serve. This year, Nordstrom will support
Operation Warm and Big Brothers Big Sisters of Canada in
partnership with our customers. In addition to attending a Holiday
Breakfast or signing up for a Virtual Santa Chat (which benefit
each organization, respectively), customers can also get
involved in the following ways:
- Nordstrom BLISS Plush Throw (coming soon)
Nordstrom
will donate a portion of the proceeds from sales of the BLISS plush
throw to Operation Warm.
- Buy a Gift Card That Gives Back
(year-round!)
Nordstrom donates 1% of all gift
card sales to nonprofits across Canada and the U.S. This year
alone, the company has donated over $9
million to hundreds of organizations. And this year,
Nordstrom Holiday gift cards are
100% recyclable.
- Purchase a Sponsor A Moment Tag at Nordstrom Rack (beginning
12/1)
Customers can support matching caring adults with
young people in their communities by purchasing a $10 Sponsor A Moment tag at any Nordstrom Rack,
or donate online to support Big Brothers Big
Sisters of Canada.
HOLIDAY HIRING
We know Holiday may look a little different this year, but we
want to continue to be relentless in serving our customers – no
matter how they choose to shop with us. To help with that,
Nordstrom is hiring 22,000 employees across Canada and the U.S. in
our Nordstrom and Nordstrom Rack
stores and in our fulfillment and distribution centers. Looking for
longer term employment? Up to 20% of our seasonal hires stay on as
an employee with Nordstrom post-holiday. See here for more
information on the roles and benefits that are available.
OUR COMMITMENT TO HEALTH & SAFETY
From requiring face coverings for employees and customers to
adjusting our store layouts to allow for social distancing, we're
working to create a safe environment for our customers and our
employees. See here for more information on how we're
working to keep our stores safe.
ABOUT NORDSTROM
Nordstrom, Inc. is a leading fashion retailer based in the U.S.
Founded in 1901 as a shoe store in Seattle, today Nordstrom operates 355 stores
in 40 states, including 100 full-line stores in the United States and Canada; 248 Nordstrom
Rack stores; two clearance stores; and five Nordstrom Local service
hubs. Additionally, customers are served online through
Nordstrom.com, Nordstrom.ca, Nordstromrack.com, HauteLook.com and
TrunkClub.com. Nordstrom, Inc.'s common stock is publicly traded on
the NYSE under the symbol JWN.
MEDIA CONTACT:
Lauren Adey
Nordstrom Corporate Affairs
Lauren.adey@nordstrom.com
SOURCE Nordstrom, Inc.