BATTLE CREEK, Mich.,
Oct. 8, 2019 /PRNewswire/ -- Kellogg
Company today announced it has partnered with online retailer Boxed
and United Way of the Midlands to help local families still
struggling in the aftermath of this spring's devastating flooding
in Nebraska and Iowa.
During the month of October, people can visit
boxed.com/betterdays and shop bulk groceries and other supplies
that United Way of the Midlands has curated based upon the needs of
families still impacted by the devastating floods that hit the
community earlier this year.
"What goes unrecognized is that people who are impacted by
natural disasters need support well after the headlines and news
cycles have moved on," said Stephanie
Slingerland, Director of Philanthropy and Social Impact at
Kellogg Company. "The reality is, there are folks in Omaha and surrounding communities in
Nebraska and Iowa who are still struggling today – months
after the disaster. Our partnership with Boxed.com will give them
the supplies they still need to recover."
The site will feature Kellogg's
breakfast items and snacks, nuts, juice boxes and water. Supplies
like laundry soap, paper plates, diapers and toiletries will also
be available on the site. Boxed will ship purchases to United Way
of the Midlands, which will distribute the donations to those in
the community who need them most.
The Boxed partnership is an extension of Kellogg's initial contribution to flood relief
efforts in Nebraska and
Iowa, which included the donation
of two truckloads of food earlier this year. Disaster relief
efforts like this contribute towards Kellogg's® Better Days global commitment
to help end hunger and create Better Days for 3 billion people by
the end of 2030.
"We're proud to partner with Kellogg to help disaster relief victims," said
Chieh Huang, Boxed CEO. "As a
company that serves thousands of communities across the country, it
is especially meaningful for us to give back, and help others give
back, to the families that need our support."
The March flooding displaced more than 4,400 people in the
Omaha region. More than 2,000
individuals and 45 companies have contributed to recovery efforts
thus far, but there remains a need to help those who are still
displaced.
The flood relief drive is the first joint philanthropic program
for Kellogg and Boxed. The
organizations will continue to collaborate on other disaster relief
efforts to provide support for communities across the country in
the future. To learn more, visit Boxed.com/BetterDays.
About Kellogg Company
At Kellogg Company (NYSE: K), we
strive to enrich and delight the world through foods and brands
that matter. Our beloved brands include Pringles®, Cheez-It®,
Special K®, Kellogg's Frosted
Flakes®, Pop-Tarts®, Kellogg's
Corn Flakes®, Rice Krispies®, Eggo®, Mini-Wheats®, Kashi®,
RXBAR®, MorningStar Farms® and more. Net sales in
2018 were approximately $13.5
billion, comprised principally of snacks and convenience
foods like cereal and frozen foods. Kellogg brands are beloved in
markets around the world. We are also a company with Heart &
Soul, committed to creating Better Days for 3 billion people
by the end of 2030 through our Kellogg's® Better Days global purpose
platform. Visit www.KelloggCompany.com or
www.OpenforBreakfast.com.
About Boxed
Founded in 2013, Boxed has redefined the wholesale shopping
experience with its innovative, multi-platform approach, giving
consumers direct-to-their-door access to all of their favorite
warehouse club products. Boxed brings convenience and savings to
on-the-go consumers who don't have the time, means, or patience to
shop at a brick-and-mortar big box club, all with no membership
fees. The brand's discovery-based design recreates the fun of the
treasure hunt experience with a curated selection of everyday
essentials that consumers love, including household staples, health
and beauty supplies, office pantry items, groceries, and a wide
variety of organic and green products. Boxed's award-winning
private brand, Prince & Spring, a collection of ultra-high
quality everyday essentials, is one of the fastest-growing online
private brands in the nation and has quickly become a fan
favorite.
About United Way of the Midlands
United Way of the
Midlands (UWM) has served the Omaha-Council
Bluffs metro for more than 95 years. Guided by best
practices and community input, it approaches poverty in a specific
way – a "united" way. With the support of volunteers, community
partners and donors, UWM invests 92
cents of every donated dollar in our local community. These
dollars fund basic needs, education and financial stability
programs at local nonprofits, creating a circle of support for
people in need. Please visit unitedwaymidlands.org for more
information.
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SOURCE Kellogg Company