LB LandBridge Company LLC

COLUMBUS, Ohio, Dec. 31 /PRNewswire-FirstCall/ -- Limited Brands, Inc. (NYSE:LTD) today announced the commencement of an exchange offer for its outstanding 8.5% Senior Notes due 2019 (the "Old Notes"). The notes were originally issued on June 19, 2009, in a private offering in aggregate principal amount of $500 million. (Logo: http://www.newscom.com/cgi-bin/prnh/20020520/CLM001LOGO ) In connection with the sale of the Old Notes, Limited Brands entered into a registration rights agreement in which it undertook to offer to exchange the Old Notes for new notes registered under the Securities Act of 1933, as amended (the "Securities Act"). Pursuant to an effective registration statement on Form S-4, filed with the Securities and Exchange Commission, holders of the Old Notes will be able to exchange them for new notes in an equal principal amount (the "New Notes"). The New Notes are substantially identical to the Old Notes, except that the New Notes have been registered under the Securities Act and will not bear any legend restricting transfer. The registration rights and additional interest provisions pertaining to Old Note holders will also not apply. The exchange offer will expire at 5 p.m., New York City time, on January 29, 2010 unless extended or terminated. Tenders of Old Notes must be made before the exchange offer expires and may be withdrawn any time prior to expiration of the exchange offer. The terms of the exchange offer are set forth in a prospectus dated December 31, 2009. Documents related to the offer, including the prospectus and the associated letter of transmittal, have been filed with the Securities Exchange Commission, and may be obtained from the exchange agent, The Bank of New York Mellon Trust Company, N.A., Corporate Trust Operations, Reorganization Unit, 101 Barclay Street - 7 East, New York, NY 10286, Attn: Randolph Holder, telephone (212) 815-1915. This announcement is neither an offer to buy nor a solicitation of an offer to sell any of the company's securities. The exchange offer is being made only pursuant to the exchange offer documents, which have been filed with the Securities and Exchange Commission, and include the prospectus and letter of transmittal that are being distributed to holders of the Old Notes. ABOUT LIMITED BRANDS: Limited Brands, through Victoria's Secret, Pink, Bath & Body Works, C.O. Bigelow, La Senza, White Barn Candle Co. and Henri Bendel, presently operates 3,027 specialty stores. The company's products are also available online at http://www.victoriassecret.com/, http://www.bathandbodyworks.com/, http://www.henribendel.com/ and http://www.lasenza.com/. Forward Looking Statements: This press release may contain forward-looking statements (as such term is defined in the Private Securities Reform Act of 1995). These forward-looking statements include statements about Limited Brands' exchange offer and are subject to risks and uncertainties that could cause actual results to differ materially from Limited Brands' current expectations. Factors that could cause or contribute to such differences include, but are not limited to: the risk that the company does not complete the exchange offer on the terms currently described in the prospectus or at all, as a result of a change in market conditions for corporate debt securities generally and for the securities of retail companies and for Limited Brands in particular, or the unwillingness of note holders to exchange their Old Notes for New Notes having the terms currently proposed. Further discussion of these and other potential risk factors may be found in Limited Brands' public filings with the Securities and Exchange Commission (http://www.sec.gov/), including its Form 10-K for the fiscal year ended January 31, 2009 and its Registration Statement on Form S-4, as amended on December 15, 2009. http://www.newscom.com/cgi-bin/prnh/20020520/CLM001LOGO http://photoarchive.ap.org/ DATASOURCE: Limited Brands, Inc. CONTACT: Tammy Roberts Myers, +1-614-415-7555 Web Site: http://www.limitedbrands.com/

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