SANTA MONICA, Calif.,
Oct. 30, 2014 /PRNewswire/ --
Lionsgate's (NYSE: LGF) BeFit Channel, the one-stop shop for free,
high quality fitness programming on YouTube, is partnering with
leading nutritional supplement company Top Secret Nutrition to
develop a line of BeFit branded nutritional supplements, it was
announced today by Lionsgate SVP of Marketing and BeFit General
Manager Kajsa Vikman and
Tom Richardson, CEO of Top Secret
Nutrition.
The collaboration will combine BeFit's ability to connect
directly to millions of potential customers through its YouTube
channel with Top Secret Nutrition's expertise in sports nutrition,
general health and weight management supplementation. The newly
developed supplements are designed specifically to help transform
the fast-growing BeFit community, which now includes more than 1.3
million subscribers.
The BeFit nutritional supplements line will debut with a
revolutionary array of clean and effective products, produced with
high quality natural ingredients. The initial product line will be
focused on leading edge technology and include items such as a
three pronged fat burner and food based active lifestyle supporting
vitamins.
"BeFit is committed to providing complete fitness solutions that
support the active lifestyle of our audience. Effective
nutritional supplements are a natural extension of that mission and
continue our goal to create a one-stop shop for all things
fitness," said Vikman. "Joining with Top Secret Nutrition
will provide our growing community of 'BeFitters™' with
the tools they need to help them reach their fitness goals and
transform themselves."
"The nutraceutical industry has never seen an alliance of this
nature and we are thrilled to bring our expertise at creating
clean and effective sports nutrition products to the relationship,
and ultimately to the BeFit community," said Richardson.
"Nutritional supplementation is a critical and often
overlooked component of any comprehensive fitness program, and
these new products will be formulated to provide maximum benefit to
users in achieving their fitness goals."
ABOUT BEFIT
Lionsgate BeFit is an ad-supported one-stop shop for free,
high-quality fitness programming on YouTube that features original
exercise programs focusing on the latest trends including complete
workout systems, mobile content, targeted toning series.
BeFit's over 1.3 million subscribers can access shows led by
top trainers along with an extensive content catalog. The
expert trainers showcased on the network's original programing
include Scott Herman, Keaira LaShae and Courtney Prather along with Kino MacGregor,
Sydney Benner and Tracey Mallett. The channel also features
content from world-renowned experts in their fields including
Jillian Michaels, Denise Austin, Kym
Johnson, Jane Fonda, Billy Blanks, Jr, Mary Helen Bowers and Dolvett Quince.
ABOUT LIONSGATE
Lionsgate, home to The Hunger Games, Twilight and
Divergent franchises, is a premier next generation global
content leader with a strong and diversified presence in motion
picture production and distribution, television programming and
syndication, home entertainment, digital distribution, new channel
platforms and international distribution and sales. Lionsgate
currently has more than 30 television shows on over 20 different
networks spanning its primetime production, distribution and
syndication businesses, including such critically-acclaimed hits as
the multiple Emmy Award-winning Mad Men and Nurse
Jackie, the comedy Anger Management, the broadcast
network series Nashville,
the syndication success The Wendy Williams Show and the
critically-acclaimed hit series Orange is the New Black.
Its feature film business has been fueled by such recent
successes as the blockbuster first two installments of The
Hunger Games franchise, The Hunger Games and The
Hunger Games: Catching Fire, the first installment of the
Divergent franchise, Now You See Me, John Wick, Warm Bodies, The
Possession, Sinister, Roadside Attractions' A Most
Wanted Man, Lionsgate/Codeblack Films' Addicted and
Pantelion Films' Instructions Not Included, the
highest-grossing Spanish-language film ever released in the
U.S.
Lionsgate's home entertainment business is an industry leader in
box office-to-DVD and box office-to-VOD revenue conversion rate.
Lionsgate handles a prestigious and prolific library of
approximately 16,000 motion picture and television titles that is
an important source of recurring revenue and serves as the
foundation for the growth of the Company's core businesses. The
Lionsgate and Summit brands remain synonymous with original,
daring, quality entertainment in markets around the world.
ABOUT TOP SECRET NUTRITION
Top Secret Nutrition is a leader in the design, development,
marketing and distribution of scientifically advanced, safely
sourced, high quality and effective nutritional supplements. The
company is known for creating innovative products using the best of
what science has studied and nature has to offer. Top Secret
Nutrition sells nutritional supplements through two divisions, the
branded Top Secret Nutrition line via wholesale and retail channels
globally; and the private label and licensing division. The
company was officially established on January 1, 2011 and is based in Miramar, Florida. All of its products are
manufactured in the United States
using Good Manufacturer Practices (GMP) certified labs.
For Additional Information, Please
Contact:
Jennifer
Sandler
Lionsgate
310.255.4072
jsandler@lionsgate.com
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SOURCE Lionsgate