Check out macys.com/TheEdit to get inspired by
Macy’s Fashion Office experts
Shop newness with Oake, Icons of Style, Pet’s
by STORY, MAKE UP FOR EVER and more
This fall, Macy’s (NYSE:M), the ultimate style destination,
inspires shoppers to find their trademark style with must-have
looks from the best brands at amazing prices across apparel,
beauty, home and accessories. Trademark style celebrates the
magical moment when what we wear transcends just being clothes and
becomes a true extension of our ever changing, one-of-a-kind
selves. Need help finding your trademark style? For extra
inspiration and expert tips, check out Macy’s Presents The Edit, a
digital destination of all the buzziest looks curated by experts
from Macy’s Fashion Office. Plus, discover now trending products
sure to be the newest obsession with Macy’s contemporary shopping
guide. With so many ways to shop, from Macy’s app or macys.com to
visiting your local Macy’s or enjoying contact-free curbside
pick-up, scoring the best fall looks and deals has never been
easier.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20210915006022/en/
Discover your trademark style with Macy's
Fall Fashion; I.N.C. International Concepts, $26.50 - $249.50
(Photo: Business Wire)
“The excitement around fall fashion is definitely in the air and
we have identified the must-have trends to embrace the change of
seasons,” said Durand Guion, vice president, Macy’s Fashion Office.
“From chic and monochromatic shades of gray to bursts of vibrant
color guaranteed to brighten even the gloomiest days ahead – we are
confident that we have curated the perfect options to help our
shoppers discover their trademark style.”
Trademark You
Macy’s fall campaign, “Trademark You,” celebrates the magic of a
great outfit and the power of creating a trademark style. The
energetic spot bursting with captivating fashion and quick
vignettes follows four women as they create their trademark looks.
From putting on a bright purple statement coat as she enters a room
full of blue-suited peers to rocking a tweed suit with combat boots
or finishing off the perfect look with a pair of statement
earrings, the spot showcases these stylish women dressing in a way
that feels personal and unique. Produced by Macy’s in collaboration
with BBDO, the campaign rolls out across television, print and
digital.
Fall 2021 Trends
This fall wear favorite pieces anywhere, whether it’s the first
day back in the office or a waist-up glam look for a day full of
virtual meetings. Here are some of our best-loved trends:
All About Hue
This fall get ready to step out again with bright, bold colors
from head to toe. Color blocking takes form in mix and match pieces
paired with accessories in hues that are sure to pack a punch.
Whether it’s an oversized coat over a matching set, or a pop of
color in boots or booties, the more color the better. Beauty is
showcased through rich and pigmented colors that make a standout
statement on the cheeks, lids and lips. Multi-use products create a
monochromatic look across the face.
The Gray Area
A sophisticated take on classic fall pieces, shades of gray are
the new black. From full tonal looks in knits, outerwear and
separates to staple fall accessories made with soft volume
materials and chain hardware features, tones of gray can move
seamlessly from a cozy lounge look to a dressed-up outfit.
Punctuate this monochromatic look with statement lug sole boots.
Serving as complimentary to ‘Gray Tones’, smudged and smokey eyes
replace the minimalist trend that has been dominating over the last
few seasons. Moody metals bring expression and edge to any outfit,
but are best served with a nude lip, natural and feathery brows,
and a fresh-faced palette.
Down To Earth
Inspired by the colors of fall, men’s pieces in hues of brown,
burgundy and terracotta add an elevated twist to traditional fall
styling. Suiting, outerwear and athleisure get a modern update with
mixing leather, suede and cotton textures to create a trend forward
layered outfit.
Tomorrow’s Heirloom
This season create standout home spaces using interesting accent
pieces with the idea that these items can and will be passed down
throughout generations. Different spaces in the home expand to
accommodate the full breadth of life with WFH being a huge
component, as well as recreational gaming. Color is rooted in
warming hues and natural woods are important. Wellness is centered
around clean air and bedding.
Oake
Introducing Macy’s newest private brand for the home, Oake. The
lifestyle line features mindfully made elements and thoughtfully
chosen textures for a luxe yet affordable experience achievable in
every home. The modern designs empower everyone to create an
elevated and styled bedroom and bathroom. The assortment launches
with textiles including bedding sheets, quilts, comforters, duvet,
towels plus decorative pillows and throws. Inspired by elements in
nature, the line has been designed to include select items made
from a blend of cotton and TENCELTM Lyocell fibers that are made
from renewable wood sources and others made of 100 percent cotton
with an Ethicot blend, a recycled cotton made from pre-consumer
textile waste. Many of the items are MADE IN GREEN by OEKO-TEXTM
certified, that ensures an item is safe from more than 350 harmful
substances. In honor of the launch, Macy’s donated 50,000 trees to
One Tree Planted. These trees will be planted in California to help
replenish forest cover that was lost during the devastating 2020
wildfires.
Icons of Style
Icons of Style is a limited-edition collaboration with five
black visionaries to help move the world of fashion forward.
Exclusive drops across ready-to-wear, men’s and shoes include
Zerina Akers for Bar III, Misa Hylton for I.N.C. International
Concepts, Aminah Abdul Jillil for I.N.C. International Concepts
Shoes, Allen Onyia for I.N.C. International Concepts Men’s, and
Ouigi Theodore for Sun + Stone Men’s. These dynamic creatives
return for a third drop featuring must-have one-of-a-kind fall
fashion on September 23.
Conscious Beauty for Good
It’s time to find your new favorites, fuel your skin &
positively contribute to the planet by shopping Macy’s new
conscious beauty guide. Discover toxin-free and mindfully created
beauty products across categories including makeup, skin care, hair
care, fragrances plus bath and body. Macy’s new conscious beauty
shopping experience allows customers to bring clean to their
routine with top brands making a world of difference. Shop and
enjoy products formulated with clean, vegan and cruelty-free
ingredients.
3BRAND
Dress the kids in style with Russell Wilson signature children’s
clothing line, 3BRAND. Named after Wilson’s close connection to the
number three and his Seahawks number, the collection is a mix of
sport meets fashion, music and lifestyle. 3BRAND features graphic
tees plus cool and comfy matching sets for the ultimate pairing of
fashion and fun.
Fanatics
Calling all sports fans! Macy’s and Fanatics, a leading licensed
sports merchandiser and global digital sports platform, have teamed
up on an exclusive, long-term partnership to expand the online
assortment of high-quality fan gear and apparel for customers
shopping on macys.com and the Macy’s app. Customers can show their
team pride and enjoy shopping items from all the professional
leagues including the NFL, NBA, MLB, NHL, MLS and NASCAR plus
hundreds of professional and college teams.
MAKE UP FOR EVER
Be inspired by infinite colors with high-technology and
ultra-long-lasting results with MAKE UP FOR EVER. Co-created by a
collective of makeup artists, the high-performance products empower
people to unleash their personal edge. From its iconic Ultra HD
Foundation to ultra-pigmented satin finish lipsticks, wow in
face-forward looks all fall. Available on macys.com starting
September 20.
Pet’s by STORY
Shop everything you need for your favorite four-legged loved one
at STORY. Discover a curated assortment of the best brands and
products for your furry one including BarkBox, Parisian Pets,
P.L.A.Y., Haute Diggity Dog, Bocce’s Bakery and UpCountry across
fashion, toys, accessories and treats. From fashion-forward collars
to trendy hoodies and special-flavored treats, STORY is the
ultimate destination for all things pets.
Sunglass Hut Ray-Ban X Facebook Smart Glasses
Rock classical sunglasses with a surprising twist. Ray-Ban
Stories provides a new way to capture, share, and listen with
Ray-Ban Smart Glasses from Sunglass Hut. The design meets Facebook
technology and is the first generation of Ray-Ban Smart Glasses.
Ray-Ban Stories integrate the best of your phone, so you can stay
connected and keep your eyes on the world around you. Available in
three models, in a range of sun and clear lenses. Shop now at your
local Macy’s and online at macys.com on September 20.
About Macy’s
For more than 160 years, Macy’s, the largest retail brand of
Macy’s, Inc., has served generations at every stage of their lives.
Macy's customers come to us for fashion, value and high-quality
products. We are proud of our heritage and the unique role we play
in American culture and tradition. We celebrate occasions big and
small, and have created decades of memorable experiences through
Macy's 4th of July Fireworks® and Macy's Thanksgiving Day Parade®,
as well as spectacular fashion shows, culinary events, flower
shows, and celebrity appearances. With the collective support of
our customers and colleagues, Macy's helps make a difference in
every market we serve, supporting local and national charities
through funding and volunteer service. With fashion, value and
celebration as our guide, Macy’s makes life shine brighter for our
customers, colleagues, and communities.
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version on businesswire.com: https://www.businesswire.com/news/home/20210915006022/en/
Sheikina Liverpool sheikina.liverpool@macys.com Erica White
erica.white@macys.com
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