The New York Knicks and Squarespace Announce the Make It Awards
09 January 2018 - 2:30AM
The New York Knicks today announced that they have partnered with
leading website building platform Squarespace to kick off “Make It
Awards,” a program that will provide select tri-state area
entrepreneurs with the funds and exposure they need to hustle hard,
and bring their businesses to the next level. The winning
businesses, four in total, will be provided with a $30,000 grant
and use of select Squarespace’s marketing inventory at Madison
Square Garden. The submission process will call for applicants to
share details on their business, a link to their website, the story
behind their inspiration for becoming an entrepreneur, and a plan
for how they would use the funds. From Jan. 8 through Jan. 31,
participants will have the opportunity to apply for this initiative
on www.makeitawards.com.
In October, The Madison Square Garden Company
and Squarespace announced a multifaceted partnership rooted in
their shared passion for the hustle and grit that defines New York
and its residents, which was highlighted by Squarespace becoming
the Knicks’ first jersey sponsor. The Make It Awards are a
continuation of that partnership, and an embodiment of the desire
both organizations have to give back to New York in order to make a
difference in the community.
“When our partnership with Squarespace first
began, the ‘Make It Awards’ were a key component of what we were
trying to develop, as two companies who are focused on the future
of our communities,” said Ron Skotarczak, Executive Vice President
of Marketing Partnerships at The Madison Square Garden Company.
“From the start, we wanted to build a program together that was
unique and supplied direct support and recognition to the
independent workforce.”
“Seeing the Make It Awards come to life
represents another huge milestone in our partnership with the New
York Knicks,” said Kinjil Mathur, Chief Marketing Officer at
Squarespace. “The program is especially symbolic because
Squarespace’s CEO and Founder, Anthony Casalena, started the
company with a $30,000 loan from his father. We can’t wait to pay
it forward, and give back to business owners like Anthony who have
helped define New York’s entrepreneurial culture through their
grinding and determined spirits.”
Throughout the first week of February,
executives from Madison Square Garden and Squarespace will work
together to choose the four winners. Those recipients will be
notified by Feb. 7, and each business will receive their financial
prize along with their own individual weeklong promotion at MSG.
The promotional program includes a wide array of publicity at MSG
including the opportunity to promote on the MSG Networks digital
boards on 7th Avenue, which offers exposure to the more than 1
million people who walk by the Arena each day.
About The Madison Square Garden CompanyThe
Madison Square Garden Company (MSG) is a world leader in live
sports and entertainment experiences. The company presents or
hosts a broad array of premier events in its diverse collection of
iconic venues: New York’s Madison Square Garden, The Theater at
Madison Square Garden, Radio City Music Hall and Beacon Theatre;
the Forum in Inglewood, CA; The Chicago Theatre; and the Wang
Theatre in Boston. Other MSG properties include legendary
sports franchises: the New York Knicks (NBA), the New York Rangers
(NHL) and the New York Liberty (WNBA); two development league teams
-- the Westchester Knicks (NBAGL) and the Hartford Wolf Pack (AHL);
and one of the leading North American esports organizations,
Counter Logic Gaming. In addition, the Company features the
popular original production – the Christmas
Spectacular Starring the Radio City Rockettes – and through
Boston Calling Events, produces outdoor festivals, including New
England’s preeminent Boston Calling Music Festival.
Also under the MSG umbrella is TAO Group, a world-class
hospitality group with globally-recognized entertainment dining and
nightlife brands: Tao, Marquee, Lavo, Avenue, The Stanton Social,
Beauty & Essex and Vandal. More information is available
at www.themadisonsquaregardencompany.com
About SquarespaceSquarespace
powers the next generation of the independent workforce by
providing millions of makers, thinkers, and doers with the tools
they need to bring their unique stories to life. By blending
industry-leading design and world-class engineering, Squarespace
presents a beautiful all-in-one solution for building websites,
selling online, and taking control of your online identity. Founded
in 2003, Squarespace’s team of 700 is headquartered in downtown
NYC, with offices in Dublin and Portland. For more information,
visit www.squarespace.com/about.
MSG Contact:Ryan Watson/212-465-5945
Squarespace Contact: Ayla Richards/646-807-8231
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