Bloomingdale’s Celebrates Chinese New Year
23 January 2015 - 12:00AM
Business Wire
Retailer rings in the Year of the Ram with
Chinese New Year showcases, special events and in-store
animation
Bloomingdale’s will be ringing in the Year of the Ram this
Chinese New Year with unique merchandise, special events and
cultural presentations from Jan.22 – March 2, 2015.
Limited-edition reusable "Little Ram Bag"
inspired by Bloomingdale's iconic Brown Bag (Photo: Business
Wire)
“Bloomingdale’s looks forward to honoring Chinese culture and
tradition as we celebrate this special holiday,” says Tony Spring,
Bloomingdale’s chairman and CEO. “We invite all loyal shoppers and
tourists to join the festivities as we bring the Year of the Ram to
life in our stores.”
Shoppers at Bloomingdale’s 59th Street, Century City, Medinah
Home Store, North Michigan Avenue, San Francisco Centre, South
Coast Plaza, and Tysons Corner can join in on the celebration and
test their luck with the Chinese red envelope tradition from Feb.
19 – 22, 2015. Select envelopes will be filled with prizes such as
a bMoney card in a denomination of $8, $88, or $888 (a traditional
lucky number in the culture); a limited-edition Year of the Ram
tote bag; special offers at the Bobbi Brown, Clarins, Estee Lauder,
and SK-II counters; savings at select Bloomingdale’s dining
destinations; and special savings at Maximilian Fur Salon (59th
Street, Century City, North Michigan Avenue, South Coast Plaza,
Tysons Corner only).
Bloomingdale’s will also be debuting showcases curated by the
retailer’s fashion office that are filled with plenty of
gift-worthy goods at the following locations: 59th Street, Century
City, Medinah Home Store, North Michigan Avenue, San Francisco
Centre, South Coast Plaza, and Tysons Corner. The showcases will
include pieces such as a limited-edition reusable “Little Ram Bag”
inspired by Bloomingdale’s iconic Brown Bag, limited-edition Godiva
chocolates in Year of the Ram boxes, Fringe candles, Voluspa
candles and a limited-edition Clarisonic MIA3.
Also look for additional merchandise celebrating Chinese culture
from Baccarat, Chloe, Fendi, John Hardy, Lalique, Maximilian Fur,
MCM, Moncler, Salvatore Ferragamo, SK-II, Tissot, and YSL. Select
products can be found on bloomingdales.com. Other visual statements
celebrating the Year of the Ram will also be present throughout the
store.
Throughout the Chinese New Year celebration, and all year long,
exclusive Tourism Programs for international and domestic visitors
to Bloomingdale’s locations in New York, Chicago, Miami and San
Francisco are available. In these cities, out-of-town visitors can
receive a special Bloomingdale’s visitor savings pass and gift with
purchase. Additional visitor services include a multi-lingual
Visitors Center staff and directories (including but not limited to
– German, French, Italian, Japanese, Portuguese, simplified
Chinese, Spanish), along with concierge services, hotel package
delivery, personal shopper appointments, and more. A Bloomingdale’s
welcome guidebook in simplified Chinese is also available at
locations in New York, Chicago, Costa Mesa, and San Francisco.
At Bloomingdale’s locations nationwide, there are 193
Chinese-speaking associates (both Mandarin-speaking and
Cantonese-speaking), available to make your shopping experience
like no other in the world.
Bloomingdale’s locations throughout the country will be
celebrating the Year of the Ram with events and cultural animation.
Visit bloomingdales.com/events for a full line-up of events at your
local Bloomingdale’s. Follow @bloomingdales as we celebrate Chinese
New Year on our social media channels to see some of our special
products and gain access to information and coverage of our events
happening across the country.
About Bloomingdale’s
Bloomingdale's is America's only nationwide, full-line, upscale
department store and a division of Macy's, Inc. It was founded in
1872 and currently operates 34 Bloomingdale’s stores and 13
Bloomingdale’s, The Outlet Stores in New York, New Jersey,
Massachusetts, Pennsylvania, Maryland, Virginia, Illinois, Georgia,
Florida, New Hampshire, California, and Texas. In addition,
Bloomingdale's has an international presence with a location in
Dubai. Be sure to follow @bloomingdales on social media, become a
Loyallist, and for more information, or to shop any time, visit
www.bloomingdales.com.
Photos/Multimedia Gallery Available:
http://www.businesswire.com/multimedia/home/20150122005150/en/
Bloomingdale’s National Media RelationsJamie Frankel/Suzy Nager,
212-705-3911/212-705-3657jamie.frankel@bloomingdales.comsuzy.nager@bloomingdales.com
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