Macy’s Celebrates Lunar New Year 2015
06 February 2015 - 1:00AM
Business Wire
Macy’s pays homage to the “Year of the Goat”
throughout the month at select stores nationwide
This February, Macy’s (NYSE:M) stores nationwide will celebrate
Lunar New Year 2015 with a grand salute to kindness and prosperity.
During a series of educational activities and special events,
Macy’s will commemorate the “Year of the Goat” through theatre,
art, song, prose and cuisine presentations emphasizing this year’s
characteristics which inspire peace and trust.
Macy's limited-edition Year of The Goat
tote bag. (Photo: Business Wire)
"Macy's is committed to honoring the diverse cultures of our
customers and employees," said William Hawthorne, senior vice
president of Diversity Strategies, Macy’s, Inc. "Lunar New Year is
a very special time of year to join our communities and celebrate
the ‘Year of the Goat’ through diverse product assortment, in-store
special events and partnership with major community events.
Supporting local cultures is a core Macy’s value and we are so
proud to be able to offer another exciting array of initiatives in
2015.”
Family-friendly Lunar New Year-themed events will take place in
select stores across the country including San Francisco, Los
Angeles, Hawaii and New York from Feb. 14 through Feb. 21. These
events will feature traditional activities ranging from Lion Dance
and instrumental performances to fashion shows, authentic
refreshments and live music. In addition, with any $50 purchase
during the event, attendees will receive an Alex Woo™ Year of the
Goat charm as a free gift and have the opportunity to purchase a
limited-edition Macy’s Lunar New Year tote for $10 (with the
qualifying purchase, while supplies last*).
As part of the continuing “My Macy’s” initiative that provides
locally-relevant merchandise to specific communities, nearly 50
stores nationwide will once again partake in the festivities by
offering an increased selection of Lunar New Year-themed
merchandise. Red and black color palettes will be very prominent
among handbags, assorted leather goods and intimate apparel. Also,
special-edition cosmetics packaging in red and gold, Lunar New
Year-branded gift cards and red envelopes and specially-designed
fashion jewelry in 32 styles offer the perfect gift assortment for
any “Year of the Goat” celebration. This special collection of
hand-picked gifts will also be available online at
www.macys.com/lunar.
Macy’s Lunar New Year festivities will also include local
advertising and window display dedications, as well as
comprehensive tourism outreach detailing shopping trips and events
for travelers visiting from China during the holiday.
Below are the dates and locations for Macy’s Lunar New Year
in-store celebrations:
Macy’s South Coast Plaza – Los Angeles – Feb. 14Macy’s
Ala Moana – Oahu, Hawaii – Feb. 14Macy’s Hillsdale – San
Mateo, CA – Feb. 21Macy’s Union Square – San Francisco –
Feb. 21Macy’s Flushing – New York – Feb 21Macy’s
Valley Fair – Santa Clara, CA – Feb. 21Macy’s Southcenter –
Tukwila, WA – Feb. 21
For a complete listing of specific event details and additional
information please visit www.macys.com/lunar.
*Make any purchase of $50 or more and receive a special
Alex Woo™ Year of the Goat charm* and get a limited-edition Year of
the Goat tote bag* for only $10! Purchase must be made at the
event. (One per receipt, while supplies last.)
About Macy’s
Macy’s, the largest retail brand of Macy’s, Inc., delivers
fashion and affordable luxury to customers at approximately 800
locations in 45 states, the District of Columbia, Puerto Rico and
Guam, as well as to customers in the U.S. and more than 100
international destinations through its leading online store at
macys.com. Via its stores, e-commerce site, mobile and social
platforms, Macy's offers distinctive assortments including the most
desired family of exclusive and fashion brands for him, her and
home. Macy's is known for such epic events as Macy's 4th of July
Fireworks® and the Macy's Thanksgiving Day Parade®, as well as
spectacular fashion shows, culinary events, flower shows and
celebrity appearances. Macy's flagship stores -- including Herald
Square in New York City, Union Square in San Francisco, State
Street in Chicago, Dadeland in Miami and South Coast Plaza in
southern California -- are known internationally and are leading
destinations for visitors. Building on a more than 150-year
tradition, and with the collective support of customers, employees
and Macy's Foundation, Macy's helps strengthen communities by
supporting local and national charities giving more than $70
million each year to help make a difference in the lives of our
customers.
For Macy’s media materials, images and contacts, please visit
our online pressroom at www.macys.com/pressroom.
Photos/Multimedia Gallery Available:
http://www.businesswire.com/multimedia/home/20150205005082/en/
Macy’s, Inc.Alyssa Bendetson,
646-429-7447Alyssa.Bendetson@macys.comorKamal Bosamia,
312-781-4152Kamal.Bosamia@macys.com
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