LONDON, June 26, 2017 /PRNewswire/
-- Hall & Partners today announced the launch of OpenMind,
a new specialist consultancy dedicated to brand invention. With an
ever-increasing pressure on brands for growth, OpenMind offers a
radical new collaborative approach focused on rapid
innovation.
OpenMind has a distinct way of working with clients from
Brief to Blueprint™ to tackle a diverse range of brand and
innovation challenges. Faster sprints compress the endless
debate-cycle by connecting decision-makers with creative talent to
invent together. Underpinned by an open-minded philosophy that
helps brands embrace strategic insights from culture and consumers,
OpenMind's dynamic and immersive approach takes co-creation to a
new level.
OpenMind will be led by Jen
Drexler, Managing Partner, who has spent the past 20 years
working for some of the world's leading brands including
Westin Hotels, Pfizer, Johnson & Johnson,
IKEA, Bloomingdale's, Mondelez, Guardian Insurance, Viacom and
Estee
Lauder.
"In our post-truth era, brands must be honest with
themselves, and brave enough to challenge their own status quo",
says Drexler. "I always admired Hall & Partners' global reach,
deep client relationships and cutting-edge approaches for
translating human truths for the world's biggest brands. I look
forward to working with clients to co-create and craft their
blueprints for the future."
Drexler was previously an EVP of Insights and Strategy for
Now What, an SVP at Insight Strategy Group, and the co-founder of
Just Ask a Woman. Based
in New York, she is an expert in
gender roles and creating new qualitative
techniques.
Hall & Partners' Global CEO Vanella Jackson says, "In a
dynamic, changing environment, identifying opportunities for growth
is challenging. Rapid innovation and experimentation is vital to
ensure brands survive and prosper. Jen brings with her
a wealth of knowledge and a history of non-traditional approaches
to insights and innovation that clients
love."
About Hall & Partners
Hall & Partners is a global strategic brand
consultancy powered by data and insight. We are challengers in the
research industry, questioning traditional thinking, pioneering the
latest technology and leading with innovation. We support leading
brands in creating commercially and emotional rewarding brand
relationships. Hall & Partners is a part of the DAS Group of
Companies. For more information, visit
www.hallandpartners.com.
About the DAS Group of Companies
The DAS Group of Companies, a division of Omnicom Group Inc.
(NYSE: OMC) (www.omnicomgroup.com), is a global group of marketing
services companies. DAS includes over 200 companies in the
following marketing disciplines: specialty, PR, healthcare, CRM,
events, promotional marketing, branding and research. Operating
through a combination of networks and regional organisations, DAS
serves international, regional, national and local clients through
more than 700 offices in 71 countries. For more information,
visit
www.dasglobal.com.
Contact:
Charlotte
Lawrie
Global Head of Brand and
Marketing
Hall & Partners
Bankside 2 » 100 Southwark St. » London » SE1 0SW
Mobile +44
7889 231443
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SOURCE Hall & Partners