SAN FRANCISCO, Sept. 17, 2019 /PRNewswire/ -- ORACLE
OPENWORLD -- To help brands ensure that each and every
customer interaction is data driven, Oracle today announced a
series of new data-first updates across Oracle Customer Experience
(CX) Cloud. The latest updates include new digital assistants for
sales, customer service and marketing professionals, new data
enriched B2B sales capabilities, and new industry solutions for
telecom and media, financial services, and public sector.
"At Oracle, we believe the only way brands can make every
customer interaction matter is to take a data-first approach to
managing the customer experience," said Rob
Tarkoff, executive vice president, Oracle CX Cloud and
Oracle Data Cloud. "The latest updates to Oracle CX Cloud are
fueled by data and machine learning to help our customers take
advantage of powerful data insights to get ahead of customer needs
and ensure a positive, unforgettable customer experience."
Oracle CX is an integrated set of applications across marketing,
sales, service and commerce. The latest updates to Oracle CX
include enhancements to Oracle CX Unity, Oracle's enterprise-class
customer data management platform, as well as:
New Digital Assistants: The Oracle Digital
Assistant is now available across the entire Oracle CX Cloud,
enabling sales, customer service, and marketing professionals to
use voice commands to quickly and efficiently drive outcomes and
actions.
- Digital Assistants for sales teams: Sales teams can
leverage the Oracle Digital Assistant to create configured quotes
using voice commands.
- Digital Assistants for customer service
teams: Service teams can leverage the Oracle Digital
Assistant to get answers to questions stored in the knowledge
repository. In addition, service teams leveraging Oracle
Intelligent Advisor to model and deploy interactive advice can use
the Oracle Digital Assistant's conversational UI to deliver rich
data-connected self-service on chat channels.
- Digital Assistants for marketing teams: Marketing
teams can use the Oracle Digital Assistant to get help and support
when using Oracle Responsys to create promotional
campaigns. In addition, brands can increase customer
engagement by enabling customers that receive promotions via Oracle
Responsys to speak with the Oracle Digital Assistant to redeem or
gather additional information on a promotion.
New Data Enriched B2B Sales Capabilities: A new
integration with Oracle DataFox delivers AI-sourced company
data and signals that bridge the gap between marketing and sales
teams. The integration also helps marketing teams optimize
targeting and sales teams enhance engagements to bolster customer
relationships and win more business.
- B2B Campaign Orchestration: By helping ensure leads are
connected to accounts, the new Oracle DataFox integration increases
alignment between marketing and sales teams when executing
account-based strategies.
- Account Enrichment: By enriching account records
and providing a deeper understanding of customers, the powerful
insights from Oracle DataFox enable sales teams to better profile
and classify a customer base or leverage data for campaign
segmentation and accurate territory definitions.
- Account Prioritization: By helping sales teams rank
accounts and focus on high-value prospects and key targets, the
integration with Oracle DataFox helps sales teams improve
go-to-market efficiency and achieve a faster path to revenue.
- Smart Talking Points: Real-time alerts on market
changes of target accounts delivered by Oracle DataFox help sales
teams help increase conversion rates of emails and phone calls with
more personalized and contextual talking points.
New Industry Solution Capabilities: New AI-powered
industry-specific solutions help customers in the telecom and
media, financial services and public sector industries deliver
innovative customer experiences and achieve predictable and
tangible business results.
- Telecom and Media: New Enterprise Product Catalog gives
customers increased flexibility and reduced time to market by
enabling new products and offers to be rapidly defined and
published across sales, procurement, fulfillment and billing
catalogs.
- Financial Services: New AI recommendations help banking
associates increase new offer uptake and customer satisfaction,
while one unified UX design environment across marketing, sales and
service applications increases productivity by simplifying complex
processes.
- Public Sector: New chatbot capabilities help cities
personalize the citizen experience and simplify incident reporting
by citizens, field visits by case workers, payouts and more.
About Oracle
The Oracle Cloud offers a
complete suite of integrated applications for Sales,
Service, Marketing, Human Resources, Finance, Supply Chain and
Manufacturing, plus Highly Automated and Secure Generation 2
Infrastructure featuring the Oracle Autonomous Database. For
more information about Oracle (NYSE: ORCL), please visit us
at oracle.com.
About Oracle OpenWorld
Oracle OpenWorld, the
industry's most important business and technology conference for
more than 20 years, hosts tens of thousands of in-person attendees
as well as millions online. Dedicated to helping businesses
leverage cloud for their innovation and growth, the conference
delivers deep insight into industry trends and breakthroughs driven
by technology. With thousands of sessions, demos and hands-on labs,
plus exhibitions from more than 250 partners and customers from
around the world, Oracle OpenWorld has become a showcase for
leading cloud technologies, from Cloud Applications to
Infrastructure. For registration, live keynotes, session details,
news and more,
visit www.oracle.com/openworld or www.oracle.com/newsroom.
Future Product Disclaimer
The preceding is intended to
outline our general product direction. It is intended
for information purposes only, and may not be incorporated
into any contract. It is not a commitment to deliver any
material, code, or functionality, and should not be relied upon
in making purchasing decisions. The development, release,
timing, and pricing of any features or functionality described
for Oracle's products may change and remains at the sole discretion
of Oracle Corporation.
Trademarks
Oracle and Java are registered trademarks
of Oracle and/or its affiliates. Other names may be trademarks of
their respective owners.
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SOURCE Oracle