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Verifone (NYSE: PAY) today announced that TransFirst®, a leading provider of transaction processing
services and payment enabling technologies, has certified
Verifone’s Secure Commerce Architecture (SCA).
TransFirst(R) Certifies Verifone's Secure
Commerce Architecture (Photo: Business Wire)
Certification of SCA enables TransFirst and its merchants,
financial institutions and independent sales organizations (ISOs)
to connect Verifone’s EMV and NFC-enabled VX 520 payment terminal
and VX 805 PIN pad directly to TransFirst’s web-based payment
processing platform — Transaction Express®.
STREAMLINES EMV CERTIFICATION FOR SMALL MERCHANTS
Verifone’s SCA solution decouples payment data from the
integrated point of sale (IPOS) and enables secure delivery of this
data from the payment terminal directly to Transaction Express —
without the data ever entering the register or any other PC-based
POS system. Decoupling payment data from the IPOS in such a
way:
- Streamlines EMV certification and PCI
compliance by eliminating IPOS systems from the card data
environment.
- Eliminates the IPOS as the channel most
commonly targeted by cybercriminals for large-scale theft of
consumer payment data.
- Reduces complexity for merchants,
acquirers and POS integrators.
ENRICHES SALES PARTNER AND MERCHANT OFFERINGS
SCA will play a key role in TransFirst’s plans to provide EMV
support and streamlined EMV certification capabilities to sales
partners and small-and-medium business (SMB) merchants. It will
also enable TransFirst to extend the benefits of its end-to-end
technology platform, giving partners and SMB merchants access to
efficient and feature-rich services, including virtual terminals,
tokenization, access to retained transaction history and support
for multiple-user and multiple-merchant accounts.
SCA provides the architecture through which merchants can engage
consumers with targeted advertising, digital loyalty, coupons and
product offers at the POS through Verifone’s Commerce Enablement
offerings. Verifone’s goal is to enhance merchants’ ability to
create more value for their customers, and SCA provides the
foundation for Verifone’s Commerce Enablement offerings, allowing
merchants to easily customize and personalize their sales
environment and provide consumers with value at the POS.
“The certification of Verifone’s Secure Commerce Architecture is
a major milestone for TransFirst,” said John Shlonksy, President
and CEO for TransFirst. “It confirms our commitment to providing
enhanced data security payment solutions to our merchants and sales
partners that will not only reduce the scope of EMV certification,
but also save their time and resources.”
“EMV migration, security vulnerabilities at the point of sale
and emerging payment methods present a wide range of challenges for
merchants,” said Shan Ethridge, vice president and general manager,
North America Financial Services Group, Verifone. “By certifying
SCA, TransFirst helps smaller merchants connect terminals that can
accept NFC, EMV and all other payment methods through an
architecture that reduces the burden of EMV certification and
eliminates the potential for large-scale data theft at the point of
sale.”
SUPPORTS EMV AND NFC-ENABLED DEVICES
The VX 520 and VX 805 are part of Verifone’s VX line of devices
that support EMV and NFC-based payments — including Apple Pay™ —
and enable SMB merchants to enhance the shopping experience for
consumers.
- VX 520: Verifone’s countertop
payment device helps merchants improve security and reduce
transaction times. It supports value-added applications, such as
loyalty or gift card acceptance, and features full functioning dual
communication through connectivity options including dial-up and
Ethernet, as well as battery capability for mobile use.
- VX 805 PIN pad: Verifone’s
contactless PIN pad that complements the VX 520 for merchants
preferring a consumer-facing peripheral for mag-stripe, EMV and NFC
acceptance at the POS.
DEMONSTRATION AT TRANSACT® 15
Visit TransFirst (Booth# 1115) at the Electronic Transaction
Association’s (ETA) TRANSACT 15 to see a demonstration of the
integrated SCA application, and visit Verifone (Booth# 1213) to
learn more about SCA and its line of VX terminals and PIN pads.
Safe Harbor Statement under the Private Securities Litigation
Reform Act of 1995 for VeriFone Systems, Inc.
This press release includes certain forward-looking statements
within the meaning of the Private Securities Litigation Reform Act
of 1995. These statements are based on management's current
expectations or beliefs and on currently available competitive,
financial and economic data and are subject to uncertainty and
changes in circumstances. Actual results may vary materially from
those expressed or implied by the forward-looking statements herein
due to changes in economic, business, competitive, technological
and/or regulatory factors, and other risks and uncertainties
affecting the operation of the business of VeriFone Systems, Inc.,
including many factors beyond our control. These risks and
uncertainties include, but are not limited to, those associated
with: successful rollout of our SCA solution with Transfirst,
market acceptance of our product and services offerings, execution
of our strategic plan and business initiatives and whether the
expected benefits of our plan and initiatives are achieved, short
product cycles and rapidly changing technologies, our ability to
maintain competitive leadership position with respect to our
payment solution offerings, our assumptions, judgments and
estimates regarding the impact on our business of the continued
uncertainty in the global economic environment and financial
markets, our ability to successfully integrate acquired businesses
into our business and operations, our ability to protect against
fraud, the status of our relationship with and condition of third
parties such as our contract manufacturers, distributors and key
suppliers upon whom we rely in the conduct of our business, our
dependence on a limited number of customers, the conduct of our
business and operations internationally, our ability to effectively
hedge our exposure to foreign currency exchange rate fluctuations,
and our dependence on a limited number of key employees. For a
further list and description of the risks and uncertainties
affecting the operations of our business, see our filings with the
Securities and Exchange Commission, including our annual report on
Form 10-K and our quarterly reports on Form 10-Q. The
forward-looking statements speak only as of the date such
statements are made. Verifone is under no obligation to, and
expressly disclaims any obligation to, update or alter its
forward-looking statements, whether as a result of new information,
future events, changes in assumptions or otherwise.
About TransFirst
A leading provider of secure transaction processing services and
payment enabling technologies, TransFirst offers innovative
products and services designed with financial institution,
independent sales organization, healthcare, e-commerce, government
and merchant customers’ unique needs in mind. By collaborating with
our customers and utilizing strong industry knowledge, we can help
them grow their businesses. Founded in 1995, TransFirst continues
to attain significant market share and world-class expertise in
growing and profitable industry segments. Built on a platform of
personal service, customer commitment and flexible pricing,
TransFirst is headquartered in Hauppauge, New York, and has
operations facilities in Aurora, Colorado; Broomfield, Colorado;
Franklin, Tennessee; and Cypress, California; and Dallas, Texas.
For additional information, please call 800.745.2659 or visit
www.TransFirst.com.
About Verifone
Verifone is transforming everyday transactions into
opportunities for connected commerce. We’re connecting more than 27
million payment devices to the cloud—merging the online and
in-store shopping experience and creating the next generation of
digital engagement between merchants and consumers. We are built on
a 30-year history of uncompromised security. Our people are known
as trusted experts that work with our clients and partners, helping
to solve their most complex payments challenges. We have clients
and partners in more than 150 countries, including the world’s
best-known retail brands, financial institutions and payment
providers.
Verifone.com | (NYSE: PAY) | @verifone
Photos/Multimedia Gallery Available:
http://www.businesswire.com/multimedia/home/20150331005266/en/
VerifoneAlex Shorter,
+1-770-754-3608Alex.shorter@verifone.com
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