Procter & Gamble Brings Mobile Relief to Louisiana Residents Affected by Recent Flooding with P&G Product Kits & Tide Loads o...
19 August 2016 - 11:17PM
Business Wire
Procter & Gamble:
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Photo courtesy of Procter &
Gamble
WHO:
Families, individuals and first responders in need of
personal care items, cleaning products or laundry services in the
wake of the recent historic flooding in Louisiana.
WHAT:
The Tide Loads of Hope fleet will be
deployed to support the relief efforts in Louisiana. The
early-responder Tide Loads of Hope mobile laundry vehicle will be
the first to arrive and will begin laundry services on August 19th,
providing free full-service laundry to residents in Louisiana
affected by the recent flooding. Residents can bring clothes (up to
two loads per household) to the mobile unit to be washed, dried and
folded free of charge for those in the directly affected areas. All
washable clothing types can be accepted with the exception of heavy
bedding. In addition, P&G will also be providing personal care
kits containing items such as Secret deodorant, Crest toothpaste
and Pantene shampoo as well as household cleaning products like
Bounty, Mr. Clean and Swiffer. The extended capacity semi-truck is
also en route to support relief efforts and will be on location
next week with date and location to-be-determined. For the most
up-to-date information on the fleet’s location and timing, please
visit Tide’s Facebook and Twitter channels at
https://www.facebook.com/Tide or @Tide.
WHY:
Historic storms hit southern Louisiana and Mississippi between
August 10th and 13th, devastating thousands of families and homes.
As many residents have been forced from their homes, they are
currently without basic needs and resources. P&G has a history
of giving back to the communities where we live and work, and we
wanted to provide some everyday essentials to those who need it
most. These services are free and available to people affected by
the disaster and the volunteers that are helping to respond.
WHERE:
The early-responder Tide Loads of Hope mobile laundry unit will be
located at: Bethany Church South Campus 10877 Reiger Road,
Baton Rouge, LA 70809
P&G products will be distributed
directly to residents in this area as well as from the Bethany
Church South Campus location. Stay tuned for updates on the fleet’s
location including details regarding the extended capacity Tide
Loads of Hope semi-truck on Tide’s Facebook and Twitter channels at
https://www.facebook.com/Tide or @Tide.
WHEN:
Beginning Friday, August 19th, up to 100 loads of laundry per day
(two loads per household) will be collected from 10 a.m. to 6 p.m.
at the Bethany Church South Campus location. Stay tuned for the
location of the extended capacity semi-truck which will be able to
accommodate 300 loads of laundry per day (two loads per household).
ABOUT TIDE LOADS OF HOPE:
In 2005, P&G launched Tide Loads of Hope to provide much needed
laundry services to families affected by Hurricane Katrina. Since
that time, Tide Loads of Hope has washed more than 60,000 loads of
laundry for more than 45,000 families impacted by disasters around
the world. The early-responder Tide Loads of Hope mobile laundry
unit is outfitted with 12 high-efficiency Whirlpool Duet washers
and dryers (six of each) with the capacity to do up to 100 loads of
laundry a day. The extended capacity semi-truck is outfitted with
32 energy-efficient Whirlpool washers (16 of each) with the
capacity to do up to 300 loads of laundry a day.
BRANDS:
Brands included in relief effort: Always, Bounty, Crest, Charmin,
Dawn, Febreze, Ivory, Gillette, Mr. Clean, Old Spice, Oral-B,
Pampers, Pantene, Secret, Swiffer, Tide, and Venus.
PARTNER:
P&G provides these services in
partnership with Matthew 25: Ministries, an international
humanitarian aid and disaster relief organization. More information
can be found at www.m25m.org.
HELP:
People across the community can help
support Tide Loads of Hope by purchasing a Tide Loads of Hope
vintage t-shirt or by donating directly at www.tideloadsofhope.com.
$4 from the sale of each tee goes toward helping families affected
by disaster.
View source
version on businesswire.com: http://www.businesswire.com/news/home/20160819005283/en/
Location, Logistics:Procter & GambleClaude Zukowski,
zukowski.ck@pg.comorMedia Inquiries for P&G:Procter
& GambleJulie deSylva, 513-780-0006desylva.j@pg.comorMedia
Inquiries for Tide:KetchumKatie Michel,
415-984-6279katie.michel@ketchum.com
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