Secret Deodorant Introduces Camila Mendes as the Face of New Collection with Essential Oils that Fights Sweat, Beautifully
24 September 2019 - 2:36AM
Business Wire
New Secret with Essential Oils delivers an
elevated beauty experience and powerful protection.
Today, Secret Deodorant marked the launch of
its new premium antiperspirant product – Secret with Essential Oils
– with the announcement of actress Camila Mendes as its celebrity
spokesperson. A reflection of the collection’s first-in-category
combination of strength against sweat and a luxe beauty experience,
Secret’s partnership with Camila likewise celebrates the duality of
modern women, championing those who embody strength and beauty, no
sweat.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20190923005464/en/
Secret with Essential Oils (Photo:
Business Wire)
“With the launch of Secret with Essential Oils – a true
game-changer in its unique blend of strength and beauty – it was
critical for us to find a partner who was just as multi-faceted,”
said Sara Saunders, Associate Brand Director, Secret. “Camila is as
fierce as she is feminine, epitomizing what it means to be ‘all
strength, no sweat.’ This duality is something we believe many
women can relate to, and it’s something they’ll find in Secret with
Essential Oils.”
“I’m so excited to be working with Secret to launch their new
Secret with Essential Oils collection,” said Camila Mendes. “I love
how sophisticated the fragrances are – especially for a deodorant!
The scents remind me of a luxury perfume more than a typical
antiperspirant.”
Secret with Essential Oils is debuting with four premium
fragrances. Crafted free of parabens and dyes, the product formula
is created with essential oils derived from the roots, stems and
flowers of plants that are extracted through cold pressing and
steam distillation. Since essential oils are thought of as the
purest forms of fragrance, and are used often in parfums, a little
bit goes a long way. The rigorously-tested formula is not only
gentle on skin and rich with nourishing skin emollients and residue
maskers for a premium application experience, but also delivers
48-hour sweat and odor protection for long-lasting protection.
“While antiperspirant has typically been viewed as a more
functional product, we are challenging that notion with the launch
of Secret with Essential Oils,” added Saunders. “Thoughtfully
crafted with an elevated scent and look, this is the first
antiperspirant that truly sits between the beauty and personal care
aisle and reframes what to expect from an underarm product. This
collection creates an experience that feels indulgent but that
still gives our consumers the protection and strength against sweat
that they need.”
Beginning September 2019, Secret with Essential Oils will be
available exclusively at Target in the invisible solid form. The
collection will see a broader national rollout in 2020. The
product’s suggested retail price (SRP) is $11.99 (2.6 oz.) and will
be available in the following scents:
- Coconut Oil + Mandarin
- Lavender + Eucalyptus
- Rose + Charcoal
- Cedarwood + Citrus
For more from Secret, visit Secret.com, or follow Secret on
Instagram (@SecretDeodorant), Facebook (Facebook.com/Secret),
Twitter (@SecretDeodorant) and YouTube
(YouTube.com/SecretDeodorant).
About Secret
Secret was the first antiperspirant brand designed specifically
for women, and for the past 60 years, Secret has been on the
forefront of women’s lives, leading with innovation designed to
provide superior odor and wetness protection. Through the years,
the brand has proudly supported women’s advancement and equality
through its campaigns and communications. Its latest campaign, “All
Strength, No Sweat,” is a continuation of this commitment to women,
celebrating those who boldly challenge the status quo, push through
barriers and stand up for what they believe in, without “sweating”
the obstacles that may come their way. Secret challenges women
everywhere to be all strength, no sweat.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20190923005464/en/
Press: Sarah Black, DeVries Global 212-546-8533 |
sblack@devriesglobal.com
Procter and Gamble (NYSE:PG)
Historical Stock Chart
From Apr 2024 to May 2024
Procter and Gamble (NYSE:PG)
Historical Stock Chart
From May 2023 to May 2024