STAMFORD, Conn., Sept. 20, 2017 /PRNewswire/ -- For both Star
Wars™ and Philips Norelco, imagination is the source of
innovation. To celebrate the December 15,
2017 release of Star Wars: The Last Jedi and the
launch of a global collaboration with the legendary franchise,
Philips Norelco is introducing four new special edition Star
Wars inspired shavers, available for a limited time.
This collaboration brings together the two prevailing brands to
showcase real world innovation with galactic imagination. As a
result, the exclusive Philips Norelco Star Wars-inspired
shavers combine premium, cutting-edge technology with
never-before-seen design features, emulating different Star
Wars characters from both the light side and dark
side.
"Philips is excited to work with the iconic Star Wars
brand to lend new design inspiration to our line of innovative
shavers," said Sasha Markovic,
Senior Director Marketing, Philips Personal Care North America. "In
developing this new line, we combined our advanced shaving
technology, including V-Track Pro to trim even longer stubble with
superior closeness and comfort, with the imagination of Star
Wars. Now, you can unleash the force in shaving and be
your best you."
The new Philips Norelco Star Wars range includes the
following SKUs:
- SW9700: Many could be lured to the dark side with the
premium series SW9700, which provides exceptional comfort and
closeness throughout the shave, courtesy of unique V-Track Pro
technology. The dark side is featured in the shaver with a dramatic
red to black gradient with a hexagonal patterning and a First Order
logo power button. MSRP: $259.99
- SW6700: Utilizing the Reflex Action system, the glossy
series SW6700 X-wing fighter shaver guarantees a speedy close
shave, automatically recalibrating to every curve of the neck and
face. The dramatic design mimics the complex nature of Poe
Dameron's X-wing fighter, down to the scratched metal finishing,
red stripes and a red X-wing symbol that flickers during use. MSRP:
$129.99
- SW3700: Equipped with self-sharpening, precision
ComfortCut blades for a close shave every time, series SW3700
mimics R2-D2's mannerisms with a blinking on/off light and paneling
up and down the body. MSRP: $49.99
- SW170: Master your evolving shaving and grooming needs
and unleash the dark side with series SW170, whose appearance
mimics the iconic Storm Trooper. Its self-sharpening, ComfortCut
blades are built to last and glide smoothly over your skin and get
you any look with just one tool. MSRP: $49.99
The Philips Norelco-Star Wars exclusive shavers are
available for purchase at Philips.com/StarWars, Amazon, Best Buy,
Target and Walmart.
Unleash the force with Philips Norelco to Master Your Shave.
About Royal Philips
Royal Philips (NYSE: PHG, AEX:
PHIA) is a leading health technology company focused on improving
people's health and enabling better outcomes across the health
continuum from healthy living and prevention, to diagnosis,
treatment and home care. Philips leverages advanced technology and
deep clinical and consumer insights to deliver integrated
solutions. Headquartered in the
Netherlands, the company is a leader in diagnostic imaging,
image-guided therapy, patient monitoring and health informatics, as
well as in consumer health and home care. Philips' health
technology portfolio generated 2016 sales of EUR 17.4 billion and employs approximately 70,000
employees with sales and services in more than 100 countries. News
about Philips can be found at www.philips.com/newscenter.
STAR WARS and related properties are trademarks and/or
copyrights, in the United States and other countries, of Lucasfilm
Ltd. and/or its affiliates. © & TM Lucasfilm Ltd.
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SOURCE Philips Norelco