Piper Jaffray to Host Third Annual Online Advertising and Search Symposium
05 December 2006 - 2:09AM
PR Newswire (US)
NEW YORK, Dec. 4 /PRNewswire-FirstCall/ -- Piper Jaffray will host
its third annual Piper Jaffray Online Advertising and Search
Symposium Wednesday, Dec. 6, in New York. The one-day symposium
will feature discussion surrounding key trends in online
advertising, especially the impact of video content. "We believe
the newer, more interactive forms of inventory, including video and
social networking sites and the increased interest of advertisers
in network inventories, could significantly accelerate the growth
of online advertising revenue," said Safa Rashtchy, senior Internet
marketing and media research analyst at Piper Jaffray. "In the near
term, this could also create some volatility and shift the power
amongst various stakeholders." The symposium will include
discussions with more than 20 industry experts and visionaries on
how these changes are unfolding, and who is best positioned to
benefit. The event will feature keynote addresses by Matt Freeman,
chief executive officer at Tribal DDB Worldwide; Michael E. Holmes,
Ph.D.; and Mike Bloxham, director of testing and assessment at Ball
State Center for Media Design. Confirmed speakers include
executives from aQuantive, Inc.; Ask.com; hakia, Inc.; Brightcove,
Inc.; Colgate-Palmolive; Unilever; Digitas Inc.; TACODA; OMD
Digital; Travelocity; CNN.com; ValueClick; The Washington Post;
OgilvyInteractive; Allbusiness.com; Online Publishers Association;
The Weather Channel Interactive; ThirdScreen Media; and Toys "R"
Us, Inc. It will also feature panel discussions on the following
topics: where to advertise, video advertising, how to keep up with
user trends, the new role of advertising agencies, search
destinations and technologies, mobile advertising and why ad
networks are experiencing resurgence. Company and investor
participation in the Piper Jaffray Online Advertising and Search
Symposium is by invitation only. Clients interested in attending
should contact their Piper Jaffray representative. About Piper
Jaffray Piper Jaffray Companies is a leading, international middle
market investment bank and institutional securities firm, serving
the needs of middle market corporations, private equity groups,
public entities, nonprofit clients and institutional investors.
Founded in 1895, Piper Jaffray provides a comprehensive set of
products and services, including equity and debt capital markets
products; public finance services; mergers and acquisitions
advisory services; high-yield and structured products;
institutional equity and fixed- income sales and trading; and
equity and high-yield research. With headquarters in Minneapolis,
Piper Jaffray has 25 offices across the United States and
international locations in London, Madrid and Shanghai. Piper
Jaffray & Co. is the firm's principal operating subsidiary.
(NYSE:PJC) ( http://www.piperjaffray.com/ ) Since 1895. Member SIPC
and NYSE. DATASOURCE: Piper Jaffray CONTACT: Susan Beatty, Media
Relations, Piper Jaffray, +1-612-303-5680 Web site:
http://www.piperjaffray.com/
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