Catalina Marketing Corporation and Walgreens Announce Chain Wide Launch of Catalina Marketing Network(R)
02 May 2005 - 9:30PM
PR Newswire (US)
Catalina Marketing Corporation and Walgreens Announce Chain Wide
Launch of Catalina Marketing Network(R) ST. PETERSBURG, Fla., May 2
/PRNewswire-FirstCall/ -- Catalina Marketing Corporation
(NYSE:POS), the global leader in behavior-based marketing across
multiple industries, today announced that it has signed an
agreement with Walgreens to install the Catalina Marketing
Network(R), the Company's consumer checkout communication system,
at the front checkout counters in the drugstore chain's 4700-plus
United States stores. The system will deliver relevant manufacturer
communications to Walgreens customers. Catalina Marketing
anticipates that the installation of the Walgreen stores will be
completed during fiscal year 2006. "We're looking forward to a very
successful rollout with Walgreens," said L. Dick Buell, chief
executive officer of Catalina Marketing Corporation. "By installing
the Catalina Marketing Network(R) chain-wide, Walgreens will
realize greater returns on their marketing investments --
motivating repeat visits, increasing purchases, building loyalty,
and generating trial of new products and services." The addition of
the nation's largest drugstore chain extends considerably the
consumer reach opportunities across Catalina Marketing's syndicated
network. With the Walgreens installation, Catalina is significantly
increasing its potential to communicate with consumers purchasing
products in such categories as beauty care, personal care and
over-the-counter medicines. Companies that manufacture and market
products sold in the drug class of trade can take advantage of the
expanded consumer checkout communication system to reach the right
consumer at the right time with the right message -- wherever and
whenever their products are sold. The deal with Walgreens is the
second between the two companies. Catalina Health Resource, a
division of Catalina Marketing Corporation, signed an agreement
with Walgreens in 1999. Catalina Health Resource distributes
PatientLink(TM), a customized patient education sheet, with each
prescription dispensed in Walgreens' pharmacies. PatientLink(TM)
provides meaningful health information, educating patients about
their medical prescriptions, improving prescription compliance, and
encouraging patients to discuss therapy options with their
healthcare professionals. About Catalina Marketing Corporation
Based in St. Petersburg, Fla., Catalina Marketing Corporation
(http://www.catalinamarketing.com/) was founded over 20 years ago
on the concept that targeted communications, based on actual
purchase behavior, would generate more effective consumer response.
Today, Catalina Marketing combines unparalleled insight into
consumer behavior with dynamic consumer access. This combination of
insight and access provides marketers with the ability to execute
behavior-based marketing programs, ensuring that the right consumer
receives the right message at exactly the right time. Catalina
Marketing offers an array of behavior-based promotional messaging,
loyalty programs and direct-to-patient information. Personally
identifiable data that may be collected from the company's targeted
marketing programs, as well as its research programs, are never
sold or given to any outside party without the express permission
of the consumer. About Walgreen Co. Walgreen Co. is the nation's
largest drugstore chain with fiscal 2004 sales of $37.5 billion.
The company operates 4,761 stores in 45 states and Puerto Rico.
Walgreens also provides additional services to pharmacy patients
and prescription drug plans through Walgreens Health Initiatives (a
pharmacy benefits manager), Walgreens Mail Service, Walgreens
Specialty Pharmacy and Walgreens Home Care. Certain statements in
the preceding paragraphs are forward-looking, and actual results
may differ materially. Statements not based on historic facts
involve risks and uncertainties, including, but not limited to, the
changing market for promotional activities, especially as it
relates to policies and programs of packaged goods and
pharmaceutical manufacturers and retailers, government and
regulatory statutes, rules, regulations and policies, the effect of
economic and competitive conditions and seasonal variations, actual
promotional activities and programs with the company's customers,
the pace of installation of the company's store network, the
success of new services and businesses and the pace of their
implementation, the company's ability to maintain favorable client
relationships, the outcome and impact of an ongoing SEC
investigation into certain of the company's prior fiscal years, and
the outcome and impact of the pending shareholder class action and
derivative lawsuits. DATASOURCE: Catalina Marketing Corporation
CONTACT: investors, Rick Frier, Executive Vice President, Finance,
727- 579-5307, or Joanne Freiberger, Vice President, Finance,
727-579-5116, or media, Michelle Bauer, Executive Director,
Corporate Marketing, 727-579-5129, all of Catalina Marketing
Corporation Web site: http://www.catalinamarketing.com/
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