Santander Goes National in the United States with Openbank, Bringing High Yield Savings Opportunities to More Americans
11 December 2024 - 5:51AM
Business Wire
- Openbank by Santander offers a high yield savings account
featuring an attractive Annual Percentage Yield (APY) of 5.00% and
frictionless account opening that takes less than four
minutes.
- Eligible U.S. customers can take advantage of Openbank’s safe
and secure digital banking experience, built on Santander’s
proprietary technology.
- Openbank was built upon Santander’s legacy of strength and
stability, as a global financial powerhouse with 171 million
customers.
Santander Bank has officially launched Openbank, a new digital
banking platform, whose initial offering brings high yield savings
opportunities to more Americans. Openbank’s high yield savings
account features an attractive Annual Percentage Yield (APY) of
5.00%*, no fees, low minimum deposits, and an exceptional customer
experience with frictionless account opening that takes less than
four minutes.
With the launch of Openbank, Santander expands its addressable
market in the U.S., complementing its existing branch network to
serve customers nationally and grow deposits to be a lower-cost
funding source for the company’s consumer lending, including its
at-scale Auto business.
“Openbank brings to life our strategy to build a digital bank
with branches to accelerate growth and provide easy access to high
yield savings accounts for U.S. customers nationwide,” said Tim
Wennes, CEO of Santander US. “The early results for Openbank have
been strong, and we expect our new customers will find Openbank to
be a seamless and easy digital experience, backed by one of the
world’s largest financial services companies with 171 million
customers around the globe.”
Santander US’s research shows that 6 in 10 middle-income
Americans have not taken action to benefit from higher yields
available. Consumers have been reluctant to act on higher interest
rates because of commonly held misperceptions, such as that opening
an account is overly burdensome, time-consuming, and not worth it.
Openbank’s High Yield Savings account’s attractive APY is among the
best savings opportunities available on the market, and the account
has been rated 4.5 stars out of 5 on Bankrate.com.**
Openbank provides eligible U.S. customers with a digital banking
experience built upon Santander’s legacy of strength and stability,
as a global financial powerhouse. This launch marks the first time
Santander integrates its entire core, proprietary technology into
one stack, offering customers a seamless and secure online banking
experience.
“High yield savings accounts are only the beginning, as we
introduce Openbank to customers across the U.S. outside our
historic footprint in the Northeast,” said Swati Bhatia, Head of
Retail Banking & Transformation of Santander Bank. “At
Santander, consumer banking is in our DNA. Operating a digital
consumer bank within a global consumer bank allows us to innovate
faster like a fintech and introduce new products in a matter of
months, not years.”
Additional products will be introduced in time to ensure that
Openbank by Santander is meeting the ongoing needs of its
customers.
As part of the Openbank by Santander launch, Santander Bank
created an in-person and mobile launch event called “Play to Save.”
The innovative experience included two games focused on saving and
making smart money moves. For the in-person experience, consumers
were able to play using a large game controller placed in front of
a projected gaming screen in Austin and Miami.
Openbank by Santander deposits, through Santander Bank, are FDIC
insured up to $250,000 per depositor, per ownership category and
the platform employs biometric security protocols to add an extra
layer of security, so customers can bank digitally with
confidence.
For more information about Openbank by Santander, including
eligibility and how to open an account, please visit
openbank.us.
About Santander Bank,
N.A.
Santander Bank, N.A. is one of the country’s leading retail and
commercial banks, with $102 billion in assets. With its corporate
offices in Boston, the Bank’s more than 5,100 employees and more
than 1.8 million customers are principally located in
Massachusetts, New Hampshire, Connecticut, Rhode Island, New York,
New Jersey, Pennsylvania and Delaware. The Bank is a wholly-owned
subsidiary of Madrid-based Banco Santander, S.A. (NYSE: SAN),
recognized as one of the world’s most admired companies by Fortune
Magazine in 2024, with approximately 171 million customers in the
U.S., Europe, and Latin America. It is overseen by Santander
Holdings USA, Inc., Banco Santander’s intermediate holding company
in the U.S. For more information on Santander Bank, please visit
www.santanderbank.com.
Openbank in the United States is a division of Santander
Bank, N.A., which is a Member of FDIC and a wholly owned subsidiary
of Banco Santander, S.A. © 2024 Santander Bank, N.A. All rights
reserved. Santander, Santander Bank, Openbank, the Flame Logo are
trademarks of Banco Santander, S.A. or its subsidiaries in the
United States or other countries. All other trademarks are the
property of their respective owners. For more information on
Openbank in the United States, please visit www.openbank.us.
*Interest Rates and Annual Percentage Yields (APYs) are accurate
as of 12:01 am Eastern Time on December 10, 2024. The products and
rates we offer may vary between locations, are available in select
markets only, and are subject to change without notice.
Availability for this product will be based on the residential zip
code entered when account is opened within online application
process. This is a variable-rate account and the rate applicable to
your balance tier may change at any time without notice. Fees may
reduce earnings. A minimum deposit of $500 is required to open a
Openbank High Yield Savings account. Personal accounts only.
**Rating from Bankrate.com as of December 10, 2024.
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version on businesswire.com: https://www.businesswire.com/news/home/20241210832946/en/
Media Contact Andrew Simonelli
andrew.simonelli@santander.us
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