WALLDORF, Germany, Oct. 26, 2016 /PRNewswire/ -- SAP SE (NYSE:
SAP) is further strengthening its position within digital
advertising delivered via the SAP Exchange Media® (SAP XM®)
platform through a partnership with Blackwood Seven, the leading
software company specializing in media mix planning and
optimization. With this new partnership, SAP XM customers can now
benefit from Blackwood Seven's predictive modeling and media
automation.
"We are pleased to partner with Blackwood Seven, which will add
further expertise in our quest to provide cutting-edge, integrated
end-to-end media solutions within digital advertising — from
planning to execution and optimization," said Dr. Wolfgang Faisst, co-founder and head of SAP
XM.
Andreas Schwabe, general manager
for Germany of New York-based Blackwood Seven, said: "At
Blackwood Seven, we create accurate predictions of what effect our
customers' future marketing campaigns will have, based on advanced
predictive analytics and existing business and market data.
Together with SAP XM, we can now provide holistic data management
of all internal and external customer data sources in a real-time
approach."
Blackwood Seven offers data-based planning, analytics and
advertising effectiveness forecasts for advertisers in real time
via online and offline channels so that customers have an
end-to-end full-service model.
"We want to revolutionize marketing by letting advertisers
predict, execute and evaluate real business outcomes of their media
investments instead of relying on biased human assumptions and
media metrics," Schwabe said. "Our platform provides our customers
with the ability to accurately predict the effect of their media
spend. Thanks to the collaboration with SAP XM, our customers will
now benefit from the end-to-end full service model on a global
scale."
SAP XM, attending Medientage München 2016 today, is dedicated to
unlocking the full potential of advertisers' media buy across the
digital advertising ecosystem — bridging direct relationships
between advertisers and publishers in real time.
"Both SAP XM and Blackwood Seven focus strongly on the
transformation of the digital advertising market," Faisst said. "We
are both fully committed to the principle of transparency and
efficiency for advertisers and publishers — and to ensure that our
customers benefit from having a next-generation end-to-end
advertising model to improve efficiency and performance."
SAP XM already has strategic partnerships with agencies and
partners such as Vertic, SinnerSchrader, Jung von Matt and Mercury Media, and the company
is open for collaborating with everyone who commits to transparency
and efficiency in the advertising market.
SAP XM helps companies optimize their marketing and advertising
efficiency with the SAP XM competitive edge program. The solution
analyzes a company's situation to identify savings and efficiency
potential. SAP XM is a starting point for innovative collaboration,
which includes the development of a common technological and
business-related road map.
At Medientage München 2016 on October
26 Faisst will be part of the panel session "Big Data, or
the Future of Media Agencies," discussing the role of media
agencies in the data-driven age with top-level decision makers from
the media industry. The same day, Schwabe will be part of the panel
session "Programmatic Advertising: Automation at Any Price?"
For information on SAP XM see www.sapexchange.media and
follow the discussion on our social
channels: Twitter I LinkedIn I Facebook I
Xing I YouTube.
For more information, visit the SAP News Center. Follow SAP on
Twitter at @sapnews.
Media Contact:
Johann C.
Freilinger, +49 160
90820178, johann.freilinger@sapexchange.media, CET
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historical facts are forward-looking statements as defined in the
U.S. Private Securities Litigation Reform Act of 1995. Words such
as "anticipate," "believe," "estimate," "expect," "forecast,"
"intend," "may," "plan," "project," "predict," "should" and "will"
and similar expressions as they relate to SAP are intended to
identify such forward-looking statements. SAP undertakes no
obligation to publicly update or revise any forward-looking
statements. All forward-looking statements are subject to various
risks and uncertainties that could cause actual results to differ
materially from expectations. The factors that could affect SAP's
future financial results are discussed more fully in SAP's filings
with the U.S. Securities and Exchange Commission ("SEC"), including
SAP's most recent Annual Report on Form 20-F filed with the SEC.
Readers are cautioned not to place undue reliance on these
forward-looking statements, which speak only as of their dates.
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