The biotech haircare brand strengthens its commitment to the
stylist community with innovative products and education
SAN
FRANCISCO, Feb. 6, 2025 /PRNewswire/ -- K18
Biomimetic Hairscience, the cutting-edge biotech haircare brand, is
proud to announce its upcoming launch at Cosmo Prof today. This
marks the brand's continued expansion to support professional
stylists, with its high-performance products, accessible education,
and revolutionary biotechnology now available through Cosmo Prof's
expansive network as the largest distributor of professional
branded beauty products to the salon community in North America.
K18's products will be available on the Cosmo Prof App and
website on March 21, 2025, with
nationwide availability in Cosmo Prof professional stores in both
the US and Canada starting
April 1, 2025. This launch is a
testament to K18's ongoing commitment to the professional
community, offering stylists innovative products and educational
support that empower their artistry and business success.
Since its launch, K18 has been a professional-first brand,
focused on creating products designed to help stylists unlock
next-level expression for their clients. At K18, we believe hair is
everything- it's a canvas for confidence, a conduit for art, and
fuels our identity. We are on a mission to liberate stylists and
consumers from the constraints of modern haircare and empower them
with the science to unlock fearlessness in self-expression- without
the damage.
"We are thrilled to now have the opportunity to reach even more
professional stylists nationwide through our partnership with Cosmo
Prof," said Suveen Sahib, Co-Founder & CEO of K18. "Our
products are designed to not only transform hair but also to
enhance the way stylists work and connect with their clients. We're
excited to continue supporting the professional community by
providing them with the innovative tools they need to elevate their
artistry and grow their businesses."
K18's Leave-In Molecular Repair Hair Mask, powered by the
K18PEPTIDE™, quickly became a favorite among stylists for its
ability to repair hair damage in just minutes. In addition to the
mask, K18 offers the K18REPAIR™ Service, a professional-grade,
two-step treatment that restores hair's strength and vitality, even
after extreme damage from color, heat or other sources. The brand's
expanding lineup of biotech-backed haircare products is designed to
address hair damage and support healthy, vibrant hair - providing
stylists with faster, more effective solutions that eliminate the
long processing times traditionally associated with repair
treatments.
Beloved by the professional stylist community and consumers
worldwide, K18 has earned over 20 billion TikTok views and garnered
more than 25 prestigious awards, including WWD Product of the Year
and Fast Company's Most Innovative. Available in 100+ countries,
K18's mission to break the rules of haircare resonates across the
globe.
The Cosmo Prof launch further solidifies K18's ongoing
dedication to the professional community. In addition to products,
the brand continues to invest in providing stylists with the
resources to learn and certify in the science behind K18's
formulas. Beyond the product, the brand is committed to educating
stylists on the business of the K18REPAIR™ service ensuring they
are continuing to grow both their income and profit behind the
chair.
For more information, visit K18Hair.com or follow @K18Hair on
Instagram and TikTok.
ABOUT K18
K18 is a cutting-edge,
biology-driven haircare brand co-founded by Suveen Sahib that
is transforming the haircare industry with advanced biotechnology.
At the heart of K18's innovation is the patented K18PEPTIDE™, a
high-performance ingredient that reverses hair damage in just four
minutes. This revolutionary peptide, developed using computational
biology, mimics the molecular structure of human hair to reconnect
broken bonds and repair damage from the inside out.
K18's standout products, including the Leave-In Molecular Repair
Hair Mask, and Molecular Repair Hair Oil all harness the power of
K18PEPTIDE™ to deliver unparalleled hair repair. The brand's latest
innovation, AirWash™ Dry Shampoo, introduces odorBIND™, a patented
biotechnology that eliminates odors and releases a subtle fragrance
for up to three days.
The brand has revamped what was once known as "repair" with the
re-introduction of its K18REPAIR™ Service, a 2-step
professional-grade damage repair service that protects,
strengthens, and preserves hair health through even extreme salon
services - offered at select salons that can be found through the
brands website.
Since its launch during the pandemic, K18 has skyrocketed to
viral fame, earning over 20 billion TikTok views and 30+
prestigious awards, including WWD Product of the Year and Fast
Company's Most Innovative. K18 now reaches customers in over 90
countries, with a growing global community of users and
professionals alike. In 2024, K18 was acquired by Unilever,
accelerating its mission to deliver cutting-edge, sustainable, and
science-backed haircare solutions.
As a leader in synthetic biology within the beauty industry, K18
continues to innovate, creating more reliable, sustainable, and
effective ingredients that redefine the future of haircare.
For more information, visit k18hair.com or follow @K18Hair on
Instagram and TikTok.
About Beauty Systems Group, Doing Business As Cosmo
Prof
Beauty Systems Group, branded as Cosmo Prof® stores, along with
its outside sales consultants, sell up to 8,000 professionally
branded products intended for use in salons and for resale by
salons to retail consumers. Beauty Systems Group is the largest
distributor to salons and professional stylists in North America and is a wholly owned subsidiary
of Sally Beauty Holdings, Inc. (NYSE: SBH). For more information
about Sally Beauty Holdings, Inc., please visit
https://www.sallybeautyholdings.com/.
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SOURCE K18 Biomimetic Hairscience
