LOS ANGELES, Jan. 2, 2018 /PRNewswire/ -- Barco™ Uniforms
today announced it has partnered with leading lifestyle and work
footwear brand Skechers USA, Inc.
(NYSE:SKX) for the global launch of a new innovative scrub
collection—Skechers by Barco—designed to offer fashion and high
performance to healthcare professionals. Barco Uniforms is a
recognized leader in purposeful design innovation in the premium
professional apparel industry, and is best known for its globally
popular Grey's Anatomy scrub brand.
"Skechers by Barco represents the next evolution of scrubs, not
only for Barco Uniforms, but for the healthcare profession," said
David Murphy, CEO and president of
Barco Uniforms. "Together with Skechers, we developed a lifestyle
brand that delivers fashion, exceptional quality and fit, at a
price point that is accessible to virtually every healthcare
professional."
The collaboration is Barco Uniforms' first with Skechers,
America's #1 work shoe brand and the go-to brand for workers across
multiple industries when it comes to slip-resistant footwear. The
footwear company recently expanded its offering to include a
SKECHERS Heath Care Pro slip-resistant collection for medical
professionals.
"This modern apparel collection that we've developed with
Barco complements our ongoing mission to offer stylish, comfortable
and technically innovative products for the healthcare industry,"
said Michael Greenberg, president of
SKECHERS. "Doctors, nurses and medical professionals have come to
know and love Skechers for our workplace footwear and we expect to
leverage that familiarity into the apparel arena. We're thrilled to
partner with an esteemed brand like Barco Uniforms for this
collection."
Reflecting Barco Uniforms' proven excellence in the
healthcare industry and Skechers' famed comfort technology,
Skechers by Barco features an eco-friendly fabric with four-way
Spandex stretch to enhance performance as well as the company's
unique soil release and moisture-wicking fabrics. These help
professionals perform at their highest level in comfort and style.
The Skechers by Barco collection is available globally through
Barco Uniforms' network of retailers.
The Skechers by Barco collection includes a selection of
fashion-forward pants, tops, and warm-up jackets for men and women
in nine core colors that align with hospital and medical group
programs. These include black, navy, pewter, new royal, ciel,
white, wine, bahama, and teal. In addition, the new collection
features two breathtaking fashion colors for women, cherry pie and
sunny lime. Every piece in the Skechers by Barco collection can be
washed and dried easily at home so it is ready to wear when
needed.
"At Barco Uniforms everything we do centers around making the
healthcare professional's work and lifestyle a bit easier," Murphy
added. "We understand the challenges these professionals face every
day and the demands put on their uniforms. That's why we are
committed to making scrubs that perform at the highest level, like
Skechers by Barco, a collection that is as comfortable and
functional as it is stylish and affordable."
About Skechers
SKECHERS USA, Inc., based in
Manhattan Beach, California,
designs, develops and markets a diverse range of lifestyle footwear
for men, women and children, as well as performance footwear for
men and women. SKECHERS footwear is available in the United States and over 160 countries and
territories worldwide via department and specialty stores, 2,438
SKECHERS Company-owned and third-party-owned retail stores, and the
Company's e-commerce websites. The Company manages its
international business through a network of global distributors,
joint venture partners in Asia and
the Middle East, and wholly-owned
subsidiaries in Canada,
Japan, throughout Europe and Latin
America. For more information, please visit skechers.com
About Barco Uniforms
Founded in 1929, Barco™ Uniforms is a leader of design
innovation in the premium professional apparel industry, designing
award-winning premium uniforms that elevate and honor the
individual in the healthcare, food service and hospitality
industries. Barco Uniforms is headquartered in Los Angeles with approximately 225+ local
employees across multiple disciplines including design, product
development, marketing, sales, supply chain, and distribution.
The company started as an apparel company for beauty
professionals. Barco Uniforms went on to produce its first medical
uniform in 1936 under the leadership of Kenneth Donner. The company was the first
to merge fashion with uniform design in 1941, putting the company
on the national stage by designing a dress for nurses made of a
nylon fabric originally made for the military defense department to
make parachutes for the war.
In an ongoing effort to make the world a better place, Barco's
Nightingales Foundation was established in 2008 by
Michael Donner and his wife Frida on
behalf of Barco™ Uniforms as an advocate for the profession of
nursing. The foundation supports the courageous hearts and spirits
of those women and men who choose nursing as a profession directly
and with its nonprofit partners. The foundation currently provides
1,500 hot lunches daily to children in Haiti, has built six solar water wells, which
provide clean water for over 40,000 people in Haitian villages,
funded 3,300 life-changing surgeries through ReSurge International,
and provided camperships for 600 children through Camp Ronald
McDonald for Good Times.
For more information on Barco Uniforms or Barco's Nightingales
Foundation, visit: www.barcouniforms.com. You can follow the
company at www.instagram.com/barco.uniforms/,
www.facebook.com/barcouniforms/, https://twitter.com/BarcoUniforms
and www.pinterest.com/barcouniforms/.
Barco™ Uniforms, Skechers by Barco™ are trademarks of
Barco™ Uniforms. All other terms are trademarks of their respected
owners.
This announcement contains forward-looking statements that
are made pursuant to the safe harbor provisions of the Private
Securities Litigation Reform Act of 1995. These forward-looking
statements include, without limitation, Skechers' future domestic
and international growth, financial results and operations
including expected net sales and earnings, its development of new
products, future demand for its products, its planned domestic and
international expansion, opening of new stores and additional
expenditures, and advertising and marketing initiatives.
Forward-looking statements can be identified by the use of
forward-looking language such as "believe," "anticipate," "expect,"
"estimate," "intend," "plan," "project," "will be," "will
continue," "will result," "could," "may," "might," or any
variations of such words with similar meanings. Any such statements
are subject to risks and uncertainties that could cause actual
results to differ materially from those projected in
forward-looking statements. Factors that might cause or contribute
to such differences include international economic, political and
market conditions including the uncertainty of sustained recovery
in Europe; sustaining, managing
and forecasting costs and proper inventory levels; losing any
significant customers; decreased demand by industry retailers and
cancellation of order commitments due to the lack of popularity of
particular designs and/or categories of products; maintaining brand
image and intense competition among sellers of footwear for
consumers, especially in the highly competitive performance
footwear market; anticipating, identifying, interpreting or
forecasting changes in fashion trends, consumer demand for the
products and the various market factors described above; sales
levels during the spring, back-to-school and holiday selling
seasons; and other factors referenced or incorporated by reference
in Skechers' annual report on Form 10-K for the year ended
December 31, 2016 and its quarterly
report on Form 10-Q for the three months ended September 30, 2017. The risks included here are
not exhaustive. Skechers operates in a very competitive and rapidly
changing environment. New risks emerge from time to time and the
companies cannot predict all such risk factors, nor can the
companies assess the impact of all such risk factors on their
respective businesses or the extent to which any factor, or
combination of factors, may cause actual results to differ
materially from those contained in any forward-looking statements.
Given these risks and uncertainties, you should not place undue
reliance on forward-looking statements as a prediction of actual
results. Moreover, reported results should not be considered an
indication of future performance.
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SOURCE Barco Uniforms