NEW YORK, May 5, 2017
/PRNewswire/ -- This year, Corona Extra, the #1 Mexican beer
that's long-been synonymous with Cinco de
Mayo celebrations, is stepping up celebrations nationwide
with out-of-the-box executions and the brand's biggest-ever
investment for the occasion. This year, the brand will continue its
"Lime Drop" campaign with a complete 360o marketing plan
including national TV and digital advertising, social media, PR and
retail programming.
Experience the interactive Multimedia News Release here:
https://www.multivu.com/players/English/80760241-corona-josh-duhamel-cinco-de-mayo/
"When you think Cinco, you think Corona," says John Alvarado, VP of marketing for Corona. "And
everyone knows that when you pop off the cap and drop in the lime,
the fiesta begins. So we're celebrating that 'lime drop' ritual
again this year, in a fresh and unexpected way, for Cinco de Mayo. We love creating unique moments
to celebrate with friends and family, and there's no better way to
do that this Cinco than with an ice-cold Corona and fresh wedge of
lime."
To bring Corona's campaign to life, the brand has partnered with
Transformers actor Josh
Duhamel for a kick-off party in New York City, where he will help ring in
Cinco de Mayo with a
larger-than-life "Lime Drop." For the first time ever outside of
New Year's Eve, the city's iconic
Times Square Ball will be lit up to resemble a lime wedge and
dropped for the celebration.
"I can't think of a better way to celebrate Cinco de Mayo than with an ice-cold Corona.
Generally, I'm a drop the lime in, turn the bottle upside down kind
of guy, but this Lime Drop steps my game way up!" said Josh Duhamel. "I'm excited to help everyone ring
in this year's Cinco."
2017 marks the Corona Extra
brand's 20th year as the nation's #1 imported beer. This
year the brand is starting its Cinco celebrations in New York City, one of the top beer markets in
U.S., where Corona Extra is the #1 beer overall.
As a part of the marketing efforts, Corona has also developed a
second year of its social media #LimeDrop campaign, including a
Snapchat lens, which will be released to a twenty-one (21) plus
audience nationwide on Cinco de
Mayo. In 2016, Corona was the #1 alcohol brand on Facebook
and Instagram for the month of May and topped the list of brands
detected in #CincodeMayo photos on Instagram with more than 6X as
many tags as the next closest brand.
Corona is also running a Cinco de Mayo-themed TV spot nationwide
in the weeks leading up to May 5 –
its biggest Cinco TV investment to-date – to remind everyone to get
ready for the fiesta.
Constellation Brands, the exclusive brewer, importer and
marketer of Corona for the U.S. market, will also ring the closing
bell at the New York Stock Exchange on May
5. In 2016, the company was the #1 growth contributor at
retail and the #1 growth contributor in the U.S. beer industry,
thanks in large part to record-breaking sales of Corona Extra.
For more information on Corona Extra, please visit
CoronaExtraUSA.com, or follow the brand on Twitter, Instagram and
Facebook. To join the Cinco de
Mayo fiesta, share your #LimeDrop moment on Instagram or
Twitter.
Click here to download Josh Duhamel + Corona® #LIMEDROP
video
About Corona Extra
Corona Extra is a pilsner-style
lager with a golden hue that has been brewed in Mexico since 1925. The refreshing flavor and
carefree attitude of Corona have made it the #1 imported beer in
the U.S. and the #5 beer brand overall. Corona has been helping
consumers "Find their Beach" in the U.S. since 1981.
The brand posted a record-breaking year in 2016.
Corona Extra is exclusively brewed, imported and marketed by
Constellation Brands for the U.S. market.
About Constellation Brands
Constellation Brands (NYSE:
STZ and STZ.B), a Fortune 500® company, is a leading international
producer and marketer of beer, wine and spirits with operations in
the U.S., Mexico, New Zealand, Italy and Canada. Constellation is the No. 3 beer
company in the U.S. with high-end, iconic imported brands such as
Corona Extra, Corona Light, Modelo
Especial, Modelo Negra and Pacifico. The company's beer portfolio
also includes Ballast Point, one of the most awarded craft brewers
in the U.S. In addition, Constellation is the world leader in
premium wine, selling great brands that people love, including
Robert Mondavi, Clos du Bois,
Kim Crawford, Meiomi, Mark West, Franciscan Estate, Ruffino and The
Prisoner. The company's premium spirits brands include SVEDKA
Vodka, Casa Noble Tequila and High West Whiskey.
Based in Victor, N.Y., the
company believes that industry leadership involves a commitment to
brand building, our trade partners, the environment, our investors
and to consumers around the world who choose our products when
celebrating big moments or enjoying quiet ones. Founded in 1945,
Constellation has grown to become a significant player in the
beverage alcohol industry with more than 100 brands in its
portfolio, about 40 facilities and approximately 9,000 talented
employees. We express our company vision: to elevate life with
every glass raised. To learn more, visit www.cbrands.com.
MEDIA CONTACTS:
Jennifer Dohm, Constellation Brands
Jennifer.Dohm@cbrands.com
Sarah Messenger, MULTIPLY
Constellation@wearemultip.ly
202.292.4563
To view the original version on PR Newswire,
visit:http://www.prnewswire.com/news-releases/corona-partners-with-josh-duhamel-to-transform-times-square-ball-into-a-lime-for-brands-biggest-and-most-unique-cinco-de-mayo-celebration-to-date-300452194.html
SOURCE Corona Extra