DUBLIN, Calif., June 4, 2020 /PRNewswire/ -- TriNet, a
leading provider of comprehensive human resources solutions for
small and medium-size (SMB) businesses, today announced its People
Matter campaign has received eight prestigious silver Telly
awards. The Telly Awards honors excellence in video and
television across all screens and the judging council consists
of leaders from video platforms, television, streaming networks and
production companies such as Dow Jones, A&E Networks, Hearst
Media, ESPN Films, RYOT, Vice+ and Vimeo. Established in 1979, The
Telly Awards receives over 12,000 entries from all 50 states and
five continents. TriNet's eight Telly awards were accepted in the
areas of Branded Content and Regional TV.
TriNet won a silver Telly in the following categories:
- Branded Content: Campaign: Social
- Branded Content: Documentary: Individual
- Branded Content: Sports
- Branded Content: Campaign: Business-to-Business
- Branded Content: Series: Non-scripted/Documentary
- Branded Content: Business-to-Business
- Regional TV: Institutional/Corporate Image
- Regional TV: Professional Services
TriNet's People Matter marketing campaign celebrates the
hard-working and diverse employees of its 18,000* SMB customers.
The SMBs featured in the campaign are TriNet customers—a
cross-section of American entrepreneurism. Customers featured in
the campaign were highlighted in an authentic way in their everyday
work settings, captured by world-renowned photographer Annie Leibovitz, in candid and powerful black
and white photos.
The campaign also included creative collaboration with
additional distinguished artists—including a digital docu-series
produced by Galen Summer and The
New York Times. Encompassing radio,
out-of-home and digital advertising, the TriNet omnichannel brand
campaign also includes a sponsorship with the three-time NFL
champion Los Angeles Rams. Additionally, TriNet teamed up with The
Player's Tribune to present the series "Athletes Turned
Entrepreneurs." The pilot episode, featuring Venus Williams, premiered on August 26, 2019.
TriNet also worked with Garson
Yu, co-founder, CEO of yU+co for digital innovation work for
the campaign, as well as a short film directed by Adrian Yu. Additionally, a TV commercial,
directed by Katina Mercadante,
partner at The Mercadantes, tells the authentic stories of real
people working at SMBs, capturing emotion in both a nuanced and
personal way.
"We are honored to be recognized with these eight prestigious
awards for our People Matter campaign," said Michael Mendenhall, senior vice president, chief
marketing officer and chief communications officer at TriNet. "We
strive to highlight the theme of humanity while focusing on SMBs to
emphasize why people matter. SMBs are the backbone of the nation's
economy and the root of where innovation stems from."
Mendenhall added, "This resiliency is exemplified by these SMBs
and their ability to work hard and adapt to changing environments
amid COVID-19 and more, all while making difficult strategic
decisions to achieve their goals. It is with great honor that I
share the recognition with my TriNet colleagues, customers and
extended creative collaboration teams. I would also like to
congratulate all of the 2020 winners and nominees and thank the
judges and Telly Awards for this incredible recognition."
"TriNet is pushing the boundaries for video and television
innovation and creativity at a time when the industry is both
rapidly changing and heavily impacted by the current crisis," said
Sabrina Dridje, Managing Director of The Telly Awards. "Our theme
for this season, Telly Award Winners Tell Great Stories is a true
reflection of the diversity of stories the community is skillfully
able to tell. Now, more than ever, do we need to celebrate them and
those that bring global stories to our attention. This award is a
tribute to the talent and vision of these creators."
Today's announcement caps a year-long celebration of creators
around the globe and across all screens. Continuing on from the
inaugural Film & Video Screening Tour last season, The Telly
Awards toured a selection of Telly Award winning work to
London, NYC, Amsterdam and Toronto, culminating with an online event.
This year also saw the continued expansion of new categories
further to the awards' recent initiative to rebuild the honors for
the multi-screen era. New categories included serialized Branded
Content and expanded Social Video and Immersive & Mixed Reality
categories, alongside new categories honoring important work in
Social Impact and Diversity & Inclusion.
The full list of the 41st Annual Telly Awards winners can be
found at www.tellyawards.com/winners.
* As of 12/31/2019
About TriNet
TriNet (NYSE: TNET) provides small
and medium-size businesses (SMBs) with full-service HR solutions
tailored by industry. To free SMBs from HR complexities, TriNet
offers access to human capital expertise, benefits, risk mitigation
and compliance, payroll and real-time technology. From Main Street
to Wall Street, TriNet empowers SMBs to focus on what matters
most—growing their business. TriNet, incredible starts here. For
more information, visit TriNet.com or follow us on Twitter.
Find The Telly Awards Online:
Website:
www.TellyAwards.com
Facebook: /TellyAwards
Twitter: @TellyAwards
Instagram: @TellyAwards
YouTube: /TellyAwards
About The Telly Awards
The Telly Awards is the
premier award honoring video and television across all screens.
Established in 1979, The Telly Awards receives over 12,000 entries
from all 50 states and 5 continents. Entrants are judged by The
Telly Awards Judging Council—an industry body of over 200 leading
experts including advertising agencies, production companies, and
major television networks, reflective of the multiscreen industry
The Telly Awards celebrates. Partners of The Telly Awards include
Catalyst, LAPPG, NAB, Stash, Storyhunter, NYWIFT, Production Hub,
IFP, Social Media Week and VidCon.
Investors:
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Media:
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Alex Bauer
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Fatima
Afzal
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TriNet
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TriNet
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Investorrelations@TriNet.com
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PR@TriNet.com
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(510)
875-7201
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(510)
875-7265
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TriNet and the TriNet logo are registered trademarks
of TriNet. All other trademarks, service marks, registered
trademarks, or registered service marks are the property of their
respective owners.
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SOURCE TriNet Group, Inc.