CHICAGO, Feb. 28, 2017 /PRNewswire/ -- Breakfast will
never be the same. For anyone who has mulled over a boring bowl of
oatmeal or cereal and envisioned more, Jimmy Dean brand
unveils the next breakfast breakthrough – Jimmy Dean Stuffed
Hash Browns. Stuffed full of delicious meat and cheese, the
innovative product wraps all the goodness consumers love into a
portable, ready-in-minutes, ultra-crispy potato hash brown. It's
hash browns – reinvented.
Thanks to state-of-the-art crisping sleeve technology, Jimmy
Dean Stuffed Hash Browns are crispy right out of the microwave.
The technology, coupled with delicious flavor varieties, is
changing the way consumers enjoy hash browns, where soggy has long
been the standard.
"Our research told us that consumers want a warm, crispy hash
brown and are eager for new flavor varieties," said Tracy Fadden, director of marketing, Jimmy
Dean brand. "We filled a void in the market by taking an
American breakfast staple and reinventing it. Our hash browns are
crispy with every bite and stuffed with delicious meat and cheese
goodness – a 'day-changer' in the breakfast category."
Hash browns are a beloved breakfast food. First introduced in
the late 1800s, hash brown potatoes were served in New York City's finest hotels, then later
became a fast-food favorite. Not much has changed since then, until
now with Jimmy Dean Stuffed Hash Browns.
Jimmy Dean Stuffed Hash Browns are available in three
bold flavor combinations:
- Sausage & Cheese – Stuffed full of delicious
sausage, mozzarella and cheddar cheese
- Meat Lovers – Loaded with savory sausage, bacon, ham,
cheddar and mozzarella
- Bacon & Veggies – Packed full of crispy bacon,
tomatoes, peppers, onions, cheddar and mozzarella cheese
"Our Stuffed Hash Browns are great for breakfast or as a snack,"
said Fadden. "Consumers want portable options that are delicious,
fast and filling. We're grab-and-go goodness."
Available in the frozen food section of grocery stores
nationwide, Jimmy Dean Stuffed Hash Browns come in
four-count packages with a suggested retail price of $5.49. Learn more about the latest innovation in
grab-and-go breakfast solutions.
About The Jimmy Dean Brand
The Jimmy
Dean brand is America's favorite protein breakfast brand*.
Since 1969, the brand has ensured quality in every plate, providing
warm, satisfying breakfast options the whole family can enjoy.
Jimmy Dean Fresh Roll Breakfast Sausage, Fresh Links &
Patties, Fully Cooked Sausage Links & Patties, Omelets,
Skillets, Sandwiches, Breakfast Bowls, Heat 'N Serve Sausage Links
& Patties, and Pancakes & Sausage on a Stick boast full
flavors and top quality ingredients guaranteed to make any meal the
best.
*Share of Breakfast Sausage and Frozen Protein
Breakfast Categories, number one in
Dollar Sales and Volume Sales data per IRI
Multi-Outlet 52 weeks ending January 22,
2017.
About Tyson Foods, Inc.
Tyson Foods, Inc. (NYSE:
TSN), with headquarters in Springdale,
Arkansas, is one of the world's largest food companies with
leading brands such as Tyson®, Jimmy
Dean®, Hillshire
Farm®, Sara
Lee®, Ball
Park®, Wright®, Aidells® and State
Fair®. It's a recognized market leader in
chicken, beef and pork as well as prepared foods, including bacon,
breakfast sausage, turkey, lunchmeat, hot dogs, pizza crusts and
toppings, tortillas and desserts. The company supplies retail and
foodservice customers throughout the
United States and approximately 115 countries. Tyson Foods
was founded in 1935 by John W.
Tyson, whose family has continued to lead the business with
his son, Don Tyson, guiding the
company for many years and grandson, John
H. Tyson, serving as the current chairman of the board of
directors. The company currently has approximately 114,000 Team
Members employed at more than 400 facilities and offices in
the United States and around the
world. Through its Core Values, Code of Conduct and Team Member
Bill of Rights, Tyson Foods strives to operate with integrity and
trust and is committed to creating value for its shareholders,
customers and Team Members. The company also strives to be
faith-friendly, provide a safe work environment and serve as
stewards of the animals, land and environment entrusted to it.
To view the original version on PR Newswire,
visit:http://www.prnewswire.com/news-releases/jimmy-dean-brand-unveils-stuffed-hash-browns-a-breakfast-day-changer-300414422.html
SOURCE Jimmy Dean