OMAHA, Neb., June 18, 2015 /PRNewswire/ -- Union Pacific
Railroad today launched a new social media campaign urging
photographers and high school seniors to refrain from
taking photographs on or near train tracks. Through startling
videos, the campaign compares the dangers of snapping photos on the
tracks to posing for senior pictures on a busy highway. Neither are
safe locations. The campaign launched exclusively on social media
channels Facebook, Twitter, Instagram and YouTube.
Experience the interactive Multimedia News Release here
http://www.multivu.com/players/English/7555651-union-pacific-photo-safety-campaign/
According to the Federal Railroad Administration (FRA), more
than 500 people in the United
States were killed in 2014 while walking or standing on
railroad property, which is trespassing according to federal
law.
"Union Pacific launched this campaign to combat the alarming and
growing trend of photographers staging high school senior photo
shoots on train tracks," said Bob
Turner, Union Pacific senior vice president – Corporate
Relations. "Union Pacific trains operate in more than 7,300 U.S.
communities, and this campaign encourages photographers and high
school seniors to embrace the safety benefits of shooting senior
photos a safe distance from train tracks."
Union Pacific invites photographers and the class of 2016 to
spread their creativity by sharing the Senior Photo Safety videos
available at www.up.com/PhotoSafety with the hashtag
#TracksAreForTrains. Photographers and the class of 2016 can share
their senior photos taken in creative locations using the hashtag
#SafeSeniorPhoto.
About Union Pacific
Union Pacific Railroad is the principal operating company of
Union Pacific Corporation (NYSE: UNP). One of America's most
recognized companies, Union Pacific Railroad connects 23 states in
the western two-thirds of the country by rail, providing a critical
link in the global supply chain. From 2005-2014, Union Pacific
invested more than $31 billion in its
network and operations to support America's transportation
infrastructure. The railroad's diversified business mix includes
Agricultural Products, Automotive, Chemicals, Coal, Industrial
Products and Intermodal. Union Pacific serves many of the
fastest-growing U.S. population centers, operates from all major
West Coast and Gulf Coast ports to eastern gateways, connects with
Canada's rail systems and is the
only railroad serving all six major Mexico gateways. Union Pacific provides value
to its roughly 10,000 customers by delivering products in a safe,
reliable, fuel-efficient and environmentally responsible
manner.
www.up.com/PhotoSafety
www.instagram.com/uprr
www.facebook.com/unionpacific
www.twitter.com/unionpacific
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SOURCE Union Pacific