Verizon becomes Official 5G Innovation Partner to Snap Inc., the creator of Snapchat
22 November 2019 - 1:00AM
Verizon and Snap Inc., the creator of Snapchat, today announced a
first-of-its-kind partnership to leverage Verizon’s 5G Ultra
Wideband technology to support Snap’s best-in-class augmented
reality, visual communications, and content experiences. As
official 5G innovation partners, the companies will work together
at Verizon’s 5G Labs to create new experiences for consumers,
including opportunities to experience live events in new ways
through Snapchat. The partnership will also include premium
sponsorship placements within Snap Originals video series.
Verizon 5G Ultra Wideband’s low latency, fast speeds and high
bandwidth will enable Snap’s AR innovation through cutting-edge
applications. This includes Landmarker tech, which creates
location-based entertainment experiences and Portal Lenses that can
transport fans backstage at a concert or provide spectators unique
in-stadium experiences from their seat during the
game. Consumers will also enjoy exciting
activations at many of Verizon’s key marketing moments and
throughout the Snapchat advertising platform. Verizon will preload
the Snapchat application on select 5G phones, and provide exclusive
offers through strategic programs like Verizon Up.
“5G will change the way people live, work and play and we’re
partnering with leading companies like Snap Inc. to create unique
experiences and new offerings,” said Frank Boulben, Senior Vice
President of Marketing & Products, Verizon Consumer Group. “Our
strategy is to partner with the best brands to ensure our customers
have exclusive access to cutting edge technology and services. Our
5G Ultra Wideband technology should change the way mobile users
forever experience places and events, evolving the way they see the
world.”
“Major advances in high-bandwidth experiences are fueling the
future of augmented reality,” said Jared Grusd, Chief Strategy
Officer, Snap Inc. “We are thrilled to partner with Verizon to
move the industry forward through the development of creative and
innovative 5G experiences on Snapchat.”
This deal brings together a leader in AR technology with the
nation’s most awarded network provider. Snapchat is one of the
largest digital platforms in the world, reaching over 200 million
people every day, including 90 percent of all 13-24 year-olds and
75 percent of all 13-34 year-olds in the U.S. Verizon is building
the most powerful 5G network in America bringing business and
consumers transformative experiences built on Verizon’s 5G Ultra
Wideband network. Since April, Verizon has launched 5G Ultra
Wideband mobility service in 18 cities as well as 16 sporting and
entertainment arenas across the country, and plans to expand to
more than 30 cities by the end of this year.
Verizon Communications Inc. (NYSE, Nasdaq: VZ), headquartered in
New York City, generated revenues of $130.9 billion in 2018. The
company operates America’s most awarded wireless network and the
nation’s premier all-fiber network, and delivers integrated
solutions to businesses worldwide. With brands like Yahoo,
TechCrunch and HuffPost, the company’s media group helps consumers
stay informed and entertained, communicate and transact, while
creating new ways for advertisers and partners to connect.
Verizon’s corporate responsibility prioritizes the environmental,
social and governance issues most relevant to its business and
impact to society.
Snap Inc. is a camera company. Snap believes that reinventing
the camera represents the greatest opportunity to improve the way
people live and communicate. Snap contributes to human progress by
empowering people to express themselves, live in the moment, learn
about the world, and have fun together.
VERIZON’S ONLINE MEDIA CENTER: News releases, stories, media
contacts and other resources are available at
www.verizon.com/about/news/. News releases are also available
through an RSS feed. To subscribe, visit
www.verizon.com/about/rss-feeds/.
Media contacts: Alex
Lawson908-635-0271alex.lawson@verizon.comChris
Ashraf908-381-2384christina.moon.ashraf@verizon.comRuss
Caditz-Peck206-708-3393russ@snap.com
Verizon Communications (NYSE:VZ)
Historical Stock Chart
From Apr 2024 to May 2024
Verizon Communications (NYSE:VZ)
Historical Stock Chart
From May 2023 to May 2024