Walmart Leads Halloween Retail Program for Genius Brands International’s Rainbow Rangers With In-Store Exclusive Nationwide...
09 October 2019 - 12:00AM
Led by
Walmart (NYSE:WMT),
Genius
Brands International, Inc. (“Genius Brands”) (NASDAQ:
GNUS), a global brand management company that creates and licenses
multimedia entertainment content for children, announces the
nationwide launch of the first Halloween retail program for
Rainbow Rangers, based on the hit original
preschool series currently airing daily on Nick Jr.
Genius Brands has initiated multiple retail
launches for Rainbow Rangers for Halloween, highlighted by an
in-store exclusive with Walmart, available in
approximately 1,200 locations nationwide. Walmart will offer,
exclusively, the Floof costume from Disguise based
on the popular character in Rainbow Rangers. The Company has also
unveiled an assortment of Rainbow Rangers Halloween costumes and
accessories from Disguise at online retailers, including
Walmart, Amazon, Party
City, and halloweencostumes.com.
Additionally, costumes are also available in approximately 1,200
Spirit Halloween stores through a direct-to-retail
program.
“The launch of the Rainbow Rangers’ Halloween
program at Walmart signifies our continued growth of the brand with
merchandise distribution at mass retail,” said Andy Heyward,
Chairman & CEO of Genius Brands. “This is just the beginning as
we work with our top-tier manufacturing and retail partners to take
this special brand to the next level with 375 SKUs across a broad
range of merchandise categories planned in total for distribution
at market over the next 12 months.”
“In the preschool merchandising market,
Halloween is a significant holiday to create product that truly
engages the audience with the brand, and we are thrilled to go to
market this year with our first line of Halloween costumes for
Rainbow Rangers with an amazing line-up of mass brick and mortar,
specialty and online retail partners such as Walmart, Spirit
Halloween, Amazon, Party City, and halloweencostumes.com,”
commented Lloyd Mintz, SVP, Global Consumer Products, Genius
Brands.
About Rainbow Rangers
Rainbow Rangers is a rescue-based series that
follows the adventures of seven girls who are Earth’s first
responders, protecting people, animals, resources, and the natural
beauty of our world. The series airs Monday – Friday, 3x per day,
and on the weekends with a new episode premiering each Sunday.
Rainbow Rangers boasts a unique and
highly-accomplished team of creators from the animated motion
picture and television worlds, including Rob Minkoff
(Disney’s The Lion King director), Shane Morris (Disney’s
Frozen co-writer), Tim Mansfield, and New York Times Bestselling
author and Emmy Award-nominated writer Elise Allen (Dinosaur
Train, Lion Guard, Barbie specials), who serves as head writer and
co-creator. Multiple Emmy Award-winning
director Michael Maliani directs the series, and Genius
Brands' Chairman and CEO and multiple Emmy Award-winning producer,
Andy Heyward, serves as executive producer.
About Genius Brands
InternationalHeadquartered in Beverly Hills, Genius Brands
International, Inc. (Nasdaq: GNUS) is a leading global kids media
company developing, producing, marketing, and licensing branded
children's entertainment properties and consumer products for media
and retail distribution. The Company's "content with a purpose"
brand portfolio, which is led by award-winning creators and
producers, including the all-new Stan Lee’s Superhero Kindergarten,
Rainbow Rangers for Nick Jr.; Llama Llama for Netflix;
award-winning toddler brand, Baby Genius; adventure
comedy STEM series, Thomas Edison's Secret Lab; and financial
literacy and entrepreneurship series, Warren Buffett's Secret
Millionaires Club. The Company’s content catalog also includes the
animated series, Stan Lee's Cosmic Crusaders, created
with Stan Lee's Pow! Entertainment. Seeing the need to provide kids
and parents with a safe viewing environment that offers
premium enriching and engaging programming, Genius Brands launched
the Genius Brands Network – comprised of Kid Genius Cartoon
Channel and Baby Genius TV, as well as an
exclusive Kid Genius Cartoons Plus subscription channel on
Amazon Prime. The Network channels are available in approximately
80 million U.S. households via a variety of distribution platforms,
such as OTT, set-top box, internet, and mobile. Through licensing
agreements with category-leading partners, characters from the
Company's properties also appear on a wide range of consumer
products for retail. For additional information, please visit
www.gnusbrands.com.
Forward-Looking
Statements:Certain statements in this notice constitute
"forward-looking statements" within the meaning of the federal
securities laws. Words such as "may," "might," "will," "should,"
"believe," "expect," "anticipate," "estimate," "continue,"
"predict," "forecast," "project," "plan," "intend" or similar
expressions, or statements regarding intent, belief, or current
expectations, are forward-looking statements. While the Company
believes these forward-looking statements are reasonable, undue
reliance should not be placed on any such forward-looking
statements, which are based on information available to us on the
date of this release. These forward-looking statements are based
upon current estimates and assumptions and are subject to various
risks and uncertainties, including without limitation those set
forth in the Company's filings with the Securities and Exchange
Commission (the "SEC"), not limited to Risk Factors relating to its
patent business contained therein. Thus, actual results could be
materially different. The Company expressly disclaims any
obligation to update or alter statements whether as a result of new
information, future events or otherwise, except as required by
law.
Genius Brands International Media Contact: |
|
Investor Relations Contact: |
Michelle Orsi |
|
Crescendo Communications, LLC |
Three.Sixty Marketing & Communications |
|
Tel: 212-671-1020 |
Tel: (310) 418-6430 |
|
GNUS@crescendo-ir.com |
michelle@360-comm.com |
|
|
A photo accompanying this announcement is available at
https://www.globenewswire.com/NewsRoom/AttachmentNg/6e35a9d3-caec-4c55-a991-a2386b6f458e
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