WPP's Kantar Acquires Majority Stake in Guardian Digital Agency
02 July 2014 - 8:01PM
Dow Jones News
LONDON--WPP PLC's (WPP.LN) data investment management division
Kantar has acquired majority stake in U.K.-based data visualization
and interactive company Guardian Digital Agency for an undisclosed
sum.
The advertising company said Wednesday that Guardian Digital
Agency will be rebranded under the new name Graphic. It was
previously part of Guardian News and Media Group.
Shares of WPP at 0904 GMT trading 0.5% higher at 1273 pence.
Write to Tapan Panchal at tapan.panchal@wsj.com
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