The brand-building, global leader will support
product vision, strategy and innovation
ROCKFORD, Mich., Dec. 5, 2024
/PRNewswire/ -- Merrell, the world's leading hiking and outdoor
footwear brand, announced it has welcomed Noreen Naroo-Pucci as Chief Product Officer.
With a distinguished design career, Naroo-Pucci brings a wealth of
creativity, leadership and business acumen to the hike, trail run
and lifestyle footwear brand.
As a global thinker and executive with multi-cultural
experience, Naroo-Pucci will apply her skills to Merrell's
expansion as a lifestyle brand. Merrell's strategic move into the
lifestyle segment caters to the growing demand for versatile
footwear that seamlessly transitions from outdoor adventures to
everyday urban life. The brand is tapping into a trend where
consumers seek products that support an active, outdoor-inspired
lifestyle, even in their daily routines.
"Merrell is a brand that understands the evolving outdoor space
and is dedicated to building strong, purposeful footwear, and I am
thrilled to work with the talented team to create innovative
products to empower our consumers," said Naroo-Pucci.
Naroo-Pucci's experience spans more than three decades in brand
creative excellence. Her specialties include design across
performance and sport lifestyle products, brand creative and
product storytelling, leading and building teams of world-class
designers, establishing conceptual direction and product
development knowledge.
"We're excited to have Noreen join us," said Merrell Global
Brand President Janice Tennant.
"From her depth of experience working globally across great brands,
her passion for innovation and elevating design and a commitment to
building high performing teams, she is going to help us continue to
modernize the brand in order to attract the next generation of
outdoor consumers."
Naroo-Pucci was most recently the Chief Product Officer at
Mizzen+Main, a young menswear brand. Her robust career also
includes serving as the Senior Vice President of Design, Menswear –
North America for Calvin Klein and eleven years at Under Armour as
Senior Creative Director and Vice President of Global Design
Engine.
"I'm eager to bring my passion for product to Merrell as I lead
with vision and integrity as we bring style and functionality in
everyday urban settings," said Naroo-Pucci.
Naroo-Pucci is dedicated to supporting the next generation of
designers. She has invested time in teaching at MICA at John
Hopkins University, The New School at
Parsons School of Design, Fashion Institute of Technology and serving on two
design school boards in inner city Baltimore.
To learn more about Merrell, visit merrell.com.
ABOUT MERRELL:
Merrell exists to share the simple
power of being outside and is committed to building an inclusive
and sustainable environment for future generations to enjoy. As the
global leader in outdoor active footwear with the Moab hiking boot
and Jungle Moc, Merrell is focused on merging performance, styling,
and comfort to empower all people to explore the outdoors
confidently. The brand was recently named Footwear News' 2022 Brand
of the Year for promoting a more diverse vision of the outdoors.
Visit Merrell.com or follow us on social @Merrell. Merrell is a
division of Wolverine World Wide, Inc. (NYSE: WWW), one of the
world's leading marketers and licensors of branded casual, active
lifestyle, work, outdoor sport, athletic, children's, and uniform
footwear and apparel.
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SOURCE Merrell
