BEIJING, April 11, 2013 /PRNewswire/ -- Youku Tudou Inc,
China's leading internet
television company ("Youku Tudou"), today announced that it had
signed a deal to be the exclusive China host of the webcast of Korean megastar
Psy's upcoming April 13th
concert, where he will debut his first new song since "Gangnam
Style" and the trademark horse-riding dance that took the world by
storm. The concert, which will be broadcast simultaneously on
YouTube, will then be available on-demand on Youku and Tudou for a
full year.
The Psy webcast kicks off an exciting new partnership between
Youku Tudou and Korea's YG Entertainment. YG's official Youku
channel will land shortly and host hundreds of hot music videos
from artists like Psy and boy band Big Bang, and will constantly
update with the latest hits from YG's first-tier stable of
talent.
YG is far from the first record label to team up with Youku
Tudou. In fact, Youku Music is the single largest and most
effective platform for music promotion in China, with a collection of more than tens of
thousands of music videos, or 90% of the videos available in
China. Renowned international
labels like Sony, EMI, Rock Records, Warner
Music, Universal Music, King
Records, and Huayi Brothers
all have official channels on Youku Music. All of this high-quality
content has been rewarded with huge traffic as users flock to Youku
Tudou in huge numbers. Youku Tudou's music content attracts more
viewers than all of its competitors combined.
Youku Tudou doesn't just present stars – it creates them.
Through the Youku Talent platform, Youku Tudou has helped make
unlikely celebrities out of ordinary Chinese citizens and in the
process become a go-to launchpad for China's newest stars. The latest Youku Talent
endeavor is "Legendary Me," an online music talent show launched in
2012 to highlight and promote "grassroots talents" from among the
site's viewer base.
Aside from being massively popular and inspiring, Youku Tudou's
music content is a lucrative source of sponsorship and advertising.
Legendary Me, for example, was sponsored by food and beverage
company Yinlu, while Tudou Groovin', a Tudou original music show,
this February attracted a multi-million dollar partnership with
Australian casual clothing chain Jeanswest. Even international
corporations like Pepsi have recognized Youku Tudou's reputation as
a hotspot for music, choosing Youku as headquarters for
Chinese New Year music video
campaigns that go viral and attract millions upon millions of
views.
Dele Liu, President of Youku Tudou, weighed in on the new
partnership, saying, "Youku Tudou is happy to provide a vast
platform and eager audience for the world-class music of YG
Entertainment. Content this good promotes itself."
About Youku Tudou Inc.
Youku Tudou Inc. is China's
leading Internet television company. Through Youku.com and
Tudou.com, China's two largest
online video platforms, Youku Tudou offers viewers a rich library
of premium licensed content, user generated content, and original
in-house productions. Our mission is to become the primary source
of online video content for Chinese internet users across all
Internet-enabled devices. Youku Tudou's American depositary shares
are traded on NYSE under the symbol "YOKU."
For further information, please contact:
Jean Shao
Director of International Communications
T: (8610) 58851881-7128
shaodan@youku.com
SOURCE Youku Tudou Inc.