BEIJING, June 20, 2013 /PRNewswire/ -- Youku Tudou Inc.
(NYSE: YOKU), China's leading
Internet television company, Qualcomm Incorporated (NASDAQ: QCOM),
and its wholly-owned subsidiary, Qualcomm Technologies, Inc., today
announced a collaboration on H.265 technology, which will allow
viewers mobile access to high quality video content on Youku when
using most Qualcomm® Snapdragon™ processor powered devices.
Qualcomm Snapdragon is a product of Qualcomm Technologies, Inc.
H.265, also referred to as HEVC codec, will enable the transmission
of quality video content using less data bandwidth.
H.265 technology allows a compression efficiency of up to 40%
compared to the current video compression technology H.264.
Qualcomm Technologies is an industry-leading company that has been
closely involved in the standardization of H.265 technology.
Yoku Tudou also recently collaborated with Qualcomm Technologies
on latest Qualcomm Snapdragon brand campaign. The campaign,
launched on May 24, is one of the
largest and most sophisticated to appear on Youku Tudou to date.
Since its debut, the advertisement has received rave reviews across
China's social media landscape and
achieved the highest click-through-rate in Youku history. This
campaign also marked the first time Qualcomm Technologies had
active control over reach frequency. It is featured in other mobile
device formats, ensuring full coverage no matter how users access
the site.
"Qualcomm Technologies has built a campaign that resonates with
smartphone consumers, and they recognized Youku Tudou's appeal as a
destination for smart, high-quality, multi-screen advertising,
especially among IT and telecom brands," said Yawei Dong, Chief Marketing Officer of Youku
Tudou Inc. "Youku Tudou stands out as an ideal platform choice as
the Chinese market is becoming increasingly impossible to overlook.
We are pleased to work with companies like Qualcomm Technologies to
reach a growing number of young, tech-savvy, mobile consumers."
"As the consumer appetite for rich multimedia mobile experiences
began to grow, Qualcomm Technologies committed to driving the H.265
industry standard forward and integrating this technology into
Snapdragon processors to enable an elite consumer experience," said
Qualcomm's Chief Marketing Officer, Anand
Chandrasekher. "Snapdragon is the industry's most advanced
all-in-one mobile processor that offers a no compromise user
experience across smartphones, tablets and other mobile computing
devices. We are pleased to collaborate with Youku Tudou,
China's top video platform, to
further build Snapdragon brand awareness and drive H.265 technology
applications to further engage this new wave of tech-savvy
consumers."
Prior to this campaign, several other brands from the IT and
telecom sector have chosen Youku Tudou to launch branding campaigns
to target Youku Tudou's hundreds of millions of young and
sophisticated users. Advertising revenue from IT brands in Youku
Tudou's first quarter of 2013 were up a remarkable 110% over the
same quarter in 2012. While Youku Tudou's per-advertiser spending
is up across all sectors, per-advertiser spending by IT and telecom
brands is even higher.
About Qualcomm Incorporated
Qualcomm Incorporated (NASDAQ: QCOM) is the world leader in 3G,
4G and next-generation wireless technologies. Qualcomm Incorporated
includes Qualcomm's licensing business, QTL, and the vast majority
of its patent portfolio. Qualcomm Technologies, Inc., a
wholly-owned subsidiary of Qualcomm Incorporated, operates, along
with its subsidiaries, substantially all of Qualcomm's engineering,
research and development functions, and substantially all of its
products and services businesses, including its semiconductor
business, QCT. For more than 25 years, Qualcomm ideas and
inventions have driven the evolution of digital communications,
linking people everywhere more closely to information,
entertainment and each other. For more information, visit
Qualcomm's website, OnQ blog, Twitter and Facebook pages.
About Youku Tudou Inc.
Youku Tudou Inc. is China's
leading Internet television company. Through Youku and Tudou,
China's two largest online video
platforms, viewers are offered a rich library of premium licensed
content, user generated content, and original in-house productions.
Its mission is to become the primary source of online video content
for Chinese internet users across all internet-enabled devices.
Youku Tudou's American depositary shares are traded on the NYSE
under the symbol "YOKU."
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Qualcomm and Snapdragon are trademarks of Qualcomm Incorporated,
registered in the United States
and other countries. All Qualcomm Incorporated trademarks are used
with permission. Other products or brand names may be trademarks or
registered trademarks of their respective owners.
CONTACT:
Jean Shao, Director of International
Communications
Tel: (8610) 58851881-7128
Email: shaodan@youku.com
Ryan Cheung
Corporate Finance Director
Youku Tudou Inc.
Tel: (+8610) 5885-1881 x6090
Email: ryan.cheung@youku.com
SOURCE Youku Tudou Inc.