BLT Burger to Open Spring 2008 at The Mirage
06 November 2007 - 6:15AM
PR Newswire (US)
BLT (Bistro Laurent Tourondel) Brand Coming to Las Vegas LAS VEGAS,
Nov. 5 /PRNewswire-FirstCall/ -- The Mirage continues to grow its
roster of innovative dining concepts with the introduction of
acclaimed Chef Laurent Tourondel's BLT Burger. Slated to open in
spring 2008, the restaurant will unite the nationally renowned BLT
brand with an approachable dining environment at this famed resort.
Tourondel, recently named Restaurateur of the Year by Bon Appetit
magazine, marks his return to Las Vegas with BLT Burger. This city
is where he earned the first of his culinary accolades as one of
Food & Wine magazine's Best New Chefs in 1998. "It's exciting
to come full circle," Chef Tourondel said. "The Mirage is one of
Las Vegas' leading resort destinations, and I'm excited for BLT
Burger to join the mix." BLT Burger's hip and casual setting,
designed by Rockwell Group, will feature a neutral color palette
accented with red brick, golden upholstery and plenty of wood.
Table tops will be lacquered with large table numbers while the
illuminated bar, decked in yellow-glazed lava stone, will have
overhead flat-screen televisions for watching sporting events. Rock
'n' roll music will pulse throughout the restaurant, creating an
energetic environment for lunch, dinner or a late-night bite. BLT
Burger's diverse menu will offer quality ingredients including beef
(sirloin, short rib, chuck and brisket cut), American and Japanese
Kobe, lamb and Ahi tuna burgers along with soft, no-frills buns.
Onion rings and a variety of French fry options, including
waffle-cut, sweet potato and chili cheese, will complement the
meal. An array of milkshakes in classic and spiked varieties will
be available along with a selection of ice cream floats. Nostalgic
glass-bottled sodas, innovative cocktails, as well as a focused
selection of wine and beer will quench every guest's thirst.
Awarded Time Out New York magazine's Reader's Choice Award for Best
Burger Joint 2007 in New York, BLT Burger is part of the successful
BLT Restaurant Group that opened its first restaurant, BLT Steak,
in New York City in March 2004. Other restaurants in New York
include BLT Fish, BLT Prime, BLT Burger and BLT Market. BLT Steak
locations opened in 2006 in Washington, D.C., and San Juan, Puerto
Rico. Scott Sibella, president of The Mirage, said, "Burgers, fries
and shakes prepared by a chef as talented as Laurent Tourondel is a
winning combination. BLT Burger will be a wonderful addition to our
offerings and is certain to be a great success." ABOUT LAURENT
TOURONDEL Honored by Bon Appetit as Restaurateur of the Year in
2007 and by Food & Wine as a Best New Chef in 1997, Tourondel
also has received an array of "Best of ... " awards from
publications that include Esquire, Travel + Leisure, Saveur and
Wine Spectator. Tourondel has changed the approach of fine dining
by creating accessible menus prepared with the finest ingredients
and presented in a casual, comfortable dining room. By adhering to
his belief that ingredients should be stellar, food simply prepared
and service kind and efficient, BLT restaurants have become
household names. With the passion and skill of a French-trained
chef, and the sensibility and style of a metropolitan restaurateur,
Tourondel has successfully infiltrated the rarified world of New
York restaurants and the national dining landscape, much to the
delight of critics and diners alike. ABOUT BLT RESTAURANT GROUP BLT
Restaurant Group is owned by Jimmy Haber, Laurent Tourondel and
Keith Treyball, and comprised of BLT Steak in New York City (2004),
Washington, D.C. (2006) and San Juan, Puerto Rico (2006); BLT Fish
(2005), BLT Prime (2005), BLT Burger (2006) and BLT Market (2007)
in New York City. Additional locations of BLT Steak are scheduled
to open in Los Angeles, White Plains, Dallas, Miami, Scottsdale and
Atlanta. DATASOURCE: MGM MIRAGE CONTACT: Andrea Brown of MGM
MIRAGE, +1-702-650-7534, or Susan Hosmer of Bullfrog & Baum,
+1-323-651-1380
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