Flann McKinnon Named Vice President of Sales for Value Network Regional, multi-market advertising distribution network launched February 2005 LOS ANGELES, July 26 /PRNewswire/ -- Flann McKinnon has been named vice president of sales for Value Network, a regional, multi-market preprint advertising distribution program launched earlier this year by six newspapers in Southern California and Nevada. McKinnon will be responsible for managing Value Network's ad sales efforts, and will support the ad sales staffs at the six Value Network newspapers. Value Network's "one order, one bill" program allows advertisers to purchase preprint advertising in multiple markets and reach nearly seven million households weekly in the newspapers' combined distribution area. Participating newspapers are the Las Vegas Review-Journal, Los Angeles Times, The Orange County Register, The Press-Enterprise (Riverside, Calif.), The San Diego Union-Tribune and Ventura County Star (Ventura, Calif.). McKinnon will be based at California Community News' (CCN) printing and distribution facility in Irwindale, Calif. CCN provides a range of typesetting, printing, packaging and pre-print distribution services for several newspapers including the Los Angeles Times and San Diego Union-Tribune. "Flann is a seasoned sales veteran and a valuable addition to the Value Network team," said Scott Whitley, advertising director for the San Diego Union-Tribune and chairman of the Value Network oversight committee. "Her tremendous knowledge of preprint customers' needs will be an asset to the Network as we continue to develop and implement our sales strategy in an increasingly competitive market." "Our success in growing Value Network depends on how effectively we work as a partner with participating retailers and on providing an extremely high level of customer service," said McKinnon. "Traditionally, advertisers have had limited choices for cost-effective preprint distribution programs in the region-wide geographic footprint covered by the Value Network. However, through Value Network, we can make purchasing and execution of a preprint campaign much simpler, more effective and more efficient." Since 2002, McKinnon had served as director, media operations for Vertis Media/TNN in Sacramento, Calif. There, she managed the media advertising sales department and was responsible for the office's existing client base. She also was actively involved in the company's new business development efforts. McKinnon joined The Newspaper Network in 2000 as an account coordinator and was promoted to sales supervisor in 2002. In 2003, The Newspaper Network was acquired by Vertis Media, a leading provider of targeted advertising, media and marketing services. McKinnon began her advertising career in 1993 at the Sun-Sentinel newspaper in Fort Lauderdale, Fla. A native of Florida, she attended Florida State University. DATASOURCE: Value Network CONTACT: David Garcia for Value Network, +1-213-237-4715, or Web site: http://www.latimes.com/

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