XA Chosen as the Event Production Agency of Record for the 2005 McDonald's All American Game CHICAGO, March 24 /PRNewswire-FirstCall/ -- XA, Inc., (XA) (OTC BB: XAIN), a major national event marketing firm that serves many Fortune 500 companies, reported today that it has been selected as event production agency of record for the 2005 McDonald's All American Game. On March 30, the McDonald's All American Game will bring the top high school basketball talent in the nation to South Bend, Ind. These 48 future NCAA, NBA and WNBA superstars will rely on years of practice and natural talent, not the luck of the Irish, as they tip off the 28th annual Boys Game and the fourth annual Girls Game at the University of Notre Dame's Joyce Center. The McDonald's All American Girls Game tips off at 5:30 p.m. (EST) and will be broadcast on ESPN2 on Thursday, March 31 at 5:00 p.m. (EST), while the McDonald's All American Boys Game begins at 8 p.m. (EST) and will be broadcast LIVE on ESPN. National sponsors for the 2005 Game include: Coca-Cola(R), PowerAde(R), and Reebok(R). For more information on the McDonald's All American Game, please visit http://www.mcdonaldsallamerican.com/ , http://www.mcdepk.com/2005allamericangame or http://www.mcdonalds.com/ . Every athlete who participates in the McDonald's All American Game visits the host city's local Ronald McDonald House Charities(R) (RMHC(R)) chapter, where net proceeds from the Game will go to help support the chapter's many initiatives. A portion of proceeds from the 2005 McDonald's All American Game benefits Ronald McDonald House Charities. Previous beneficiaries of McDonald's All American Games include Sickle Cell Anemia Research, the United Negro College Fund and many other local children's charities. Nearly $4 million has been raised since the Game was first played in 1978. Marketers spent $152 billion in event marketing in 2003, up about 15% since 2002. In 2003, budgets for event marketing reached an average of $901,935, according to PROMO's 2004 Event Marketing Study. (Source: PROMO Magazine, January 1, 2005) About McDonalds Corporation McDonald's is the world's leading foodservice retailer, with more than 30,000 restaurants serving over 47 million people each day. Approximately 70 percent of McDonald's U.S. restaurants are owned and operated by independent local businessmen and women. About XA XA is a leading national event marketing firm that serves many Fortune 500 companies. XA has offices in Chicago, New York and Los Angeles from which it provides corporations and highly visible brands with comprehensive event marketing, design and production services. Since 1989, the XA team has been the creative force behind prestigious, national projects for such clients as The NBA, Disney, McDonald's, British Telecom, Song Airlines, Eurex, Olympus, Salvatore Ferragamo, Vogue, W Hotels, ABN AMRO and Emirates Airline. In 2003 and 2004, Special Events Magazine ranked XA as one of the "Top 50 Powerhouse Event Companies in the World." Forward Looking Statements This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. In particular, when used in the preceding discussion, the words "believes," "expects," "intends," "will," "anticipated," or "may," and similar conditional expressions are intended to identify forward-looking statements within the meaning of the Act and are subject to the safe harbor created by the Act. Except for historical information, all of the statements, expectations and assumptions contained in the foregoing are forward-looking statements that involve a number of risks and uncertainties. It is possible that the assumptions made by management are not necessarily the most likely and may not materialize. In addition, other important factors that could cause actual results to differ materially include the following: business conditions and the amount of growth in the company's industry and general economy; competitive factors; ability to attract and retain personnel; the price of the Company's stock; and the risk factors set forth from time to time in the Company's SEC reports, including but not limited to its annual report on Form 10-KSB; its quarterly reports on Forms 10-QSB; and any reports on Form 8-K. XA, Inc. (OTC BB: XAIN) takes no obligation to update or correct forward-looking statements and also takes no obligation to update or correct information prepared by third parties that is not paid for by the Company. For more information, please contact: Company: Amanda Puck XA 312-239-2370 Investors Art Batson, President Arthur Douglas and Associates 407-478-1120 DATASOURCE: XA, Inc. CONTACT: Amanda Puck of XA, +1-312-239-2370, , Investors, Art Batson, President of Arthur Douglas and Associates, +1-407-478-1120 Web site: http://www.mcdonaldsallamerican.com/ http://www.mcdepk.com/2005allamericangame http://www.mcdonalds.com/

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