Performance luxury lifestyle brand reveals
Jodie Turner-Smith, Soo Joo Park and Khadijha Red Thunder as Live
in the Open campaign heroes
TORONTO, Sept. 22, 2022 /PRNewswire/ - Today, Canada Goose
puts women front and centre as it unveils its global Fall/Winter
campaign, which stars an all-female cast and was photographed by
Annie Leibovitz.
Set in the highlands of Northern
Scotland, the campaign tells the stories of bold and brave
women who embody the brand's Live in the Open ethos, while
showcasing its new outerwear products which demonstrate an
increased focus on womenswear design as part of the brand's plan to
grow its female offering.
"As a brand, we strive to share powerful and meaningful stories
with our audience and we are excited to celebrate our all-female
cast," said Penny Brook, Chief
Marketing and Experience Officer at Canada Goose, "because we want
to inspire our female consumer to live boldly, and we also want to
show her that she doesn't need to compromise on style or
performance."
Embracing the beautiful and epic backdrop, as well as the
unpredictable weather, of the Scottish Highlands, Leibovitz's
signature style captures the raw beauty of the campaign
protagonists and the landscape while highlighting the performance
and style of the products
Led by an almost all-female crew, the campaign shoot highlights
the power and impact of bringing together female talent both behind
and in front of the lens. From actor, Jodie
Turner-Smith to model, musician, and DJ, Soo Joo Park and model and actor, Khadijha Red
Thunder, the three inspirational women fronting the campaign are
known for using their platforms to challenge the status quo and
push boundaries, while remaining true to themselves.
Jodie Turner-Smith, who stars in
Noah Baumbach's forthcoming "White
Noise" and "The Independent" opposite Bryan
Cox, was also the first woman of colour to play the role of
Anne Boleyn on television. She is
involved with Equality Now, a non-profit focused on creating,
reforming, challenging, and applying the law to establish enduring
equality for women and girls everywhere.
"Above anything else, I feel the need to be true to myself and
express that truth in everything that I do," said Turner-Smith.
"Now that I'm a mother, I feel most strongly about being a part of
changing the image of what people say motherhood is and what it
represents. I feel like there are these prevailing ideas that it's
an either-or game—that you're either really fulfilled as a working
person or you're a really good mom. I think that is possible to
live a full expression of yourself and your joy—and be a
mother."
Soo Joo Park is the first
Asian-American woman to act as a L'Oréal spokesperson. To this day,
she continues to stand up for, and champion, diversity in the
entertainment industry, participating in outreach programs and
working with organisations such as APEX for Youth.
"I do try my best to be a responsible, respectful person for
nature or for other people," said Park. "To me, Live in the
Open means, in a more figurative sense, that you are open to
chances, that you are bold and adventurous, and I do think I live
in the open."
As an advocate of Native American, African American, and Spanish
descent, Khadijha Red Thunder has been working to help with
educational and mental health issues facing communities living on
reservations, and within the Native American community.
"My community means everything to me. I grew up dancing at
powwows since the day I could walk, camping all summer long with my
grandmother, going from one powwow to the next," said Red Thunder.
"My tribe is Chippewa Cree, my grandmother is from Saskatchewan, Canada, and I'm so grateful to
have grown up experiencing such a beautiful, amazing culture."
Each of the campaign muses has unique stories to tell and
actively champions causes that serve to uplift underrepresented
voices. They inspire women around the world to embrace their
authentic selves and seek the greatness within.
Canada Goose continues to bring its performance-driven approach
to new products while looking to inspire the female consumer. With
new parkas and jackets, as well as a coat and a vest, the brand
promises women that style and performance can coexist – with
customizable elements that allow consumers to express their
personal style.
Crafted in Ventera, a luxurious fabric with a smooth,
soft-to-the-touch finish, the products feature clean lines and
tonal branding for effortless sophistication with flattering
silhouettes. The Marlow Parka, Marlow Coat and Rayla Vest feature an adjustable and removable
belt for a customizable fit, while also providing the versatility
to dress up or down. The Aurora Parka and Aurora Jacket, crafted in
the same luxurious material, feature contoured quilting patterns
and an interior drawcord to create shape. Finally, the Marlow
Jacket features clean quilt lines that flatter the figure, while
the hem interior drawcord provides an adaptable fit and warmth
retention. Designed with style in mind, these pieces are
available in a range of colourways which include black and navy as
well as softer shades of grey, green, and pink to fit every
personality.
The full collection launches September
22 in select stores around the world, online at
canadagoose.com and select wholesale partners globally.
About Canada Goose
Founded in 1957 in a small warehouse in Toronto, Canada, Canada Goose (NYSE:GOOS,
TSX:GOOS) is a lifestyle brand and a leading manufacturer of
performance luxury apparel. Every collection is informed by the
rugged demands of the Arctic, ensuring a legacy of functionality is
embedded in every product from parkas and rainwear to apparel and
accessories. Canada Goose is inspired by relentless innovation and
uncompromised craftsmanship, recognized as a leader for its Made in
Canada commitment. In 2020, Canada
Goose announced HUMANATURE, its purpose platform that unites its
sustainability and values-based initiatives, reinforcing its
commitment to keep the planet cold and the people on it warm.
Canada Goose also owns Baffin, a Canadian designer and manufacturer
of performance outdoor and industrial footwear. Visit
www.canadagoose.com for more information.
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SOURCE Canada Goose
