GURU GURU Organic Energy Corp

GURU Organic Energy Corp. (TSX: GURU) (“GURU” or the “Company”), Canada’s leading organic energy drink brand1, today announced the launch of its new Peach Mango Punch in the US, available on Amazon.com and directly on the Company’s website at www.guruenergy.com. GURU’s Peach Mango Punch and Fruit Punch are currently available at GURU’s distributors and will be distributed to retailers and club channel wholesalers across the US starting in February 2024.

Carl Goyette, President and CEO of GURU stated: "In response to strong demand for our Tropical Punch in the US, we strategically launched Fruit Punch on Amazon in December, followed by Peach Mango Punch in January. This calculated move not only sustains our momentum south of the border but also positions our complete punch lineup for a strong presence at key retail trade shows, perfectly aligning with our upcoming February retail launch in the US. We firmly believe that our amazing punch-flavored energy drinks will prove to be formidable performers in the years to come."Upcoming US Retail TradeshowsGURU is set to dazzle US retailers with its entire punch lineup comprised of Peach Mango Punch, Fruit Punch and Tropical Punch at TheFitExpo (January), KeHE (February), UNFI (February), and Expo West (March) trade shows. These initiatives are in line with the Company’s efforts to grow its presence in the US retail channel.

Peach Mango Punch

GURU’s new Peach Mango Punch is made from our unique blend of natural ingredients that help increase focus and brain performance.

PEACH MANGO PUNCH FLAVOR EXPLOSION: Savor the great taste of Peach Mango with a fuzzy, fresh, and juicy peach flavor, the velvetiness of sweet mango and a refreshing touch of nectarine in every sip. GURU Peach Mango Punch natural energy drink has only 50 calories per can and packed with flavor. It’s high in energy to keep you energized!

VEGAN, GLUTEN FREE & NON-GMO: GURU is dedicated to bringing you good energy in every way possible, from our use of real ingredients, to how we source and produce our great-tasting energy drinks. That’s why our drinks are USDA organic, non-GMO, gluten free, vegan, and made with zero sucralose, and zero aspartame.

Fruit Punch

GURU’s Fruit Punch really packs a punch, all thanks to theanine, an amino acid found in green tea. When blended with caffeine, theanine creates a synergistic effect that powers up your brain and boosts your focus and brain performance. On top of packing a big brain boost, Fruit Punch is jam-packed with all-natural fruit punch flavour—a simply delicious blend of juicy tropical fruits, red berries, sweet cherry and vanilla—and the zesty freshness of yuzu.

Like all GURU drinks, this one is certified organic and contains no synthetic caffeine, artificial sweeteners, synthetic preservatives or artificial colours or flavours. All in all, it is the refreshing boost your brain has been waiting for—delivered with an amazing taste and with only 50 calories.

Tropical Punch

Made with Guayusa, a superleaf with natural energy-boosting and antioxidant properties, and combined with the rich flavours of passion fruit, guava, jack fruit and a refreshing hint of clementine, GURU’s Tropical Punch not only has a great taste, but also creates a smooth, balanced and sustained alertness with no peak and no crash.

With Tropical Punch, GURU’s blend of all-natural sweeteners comprised of organic stevia and monk fruit enables it to achieve a rounder taste, which combined with cane sugar, helps reduce calories to only 50 calories per can.

1Nielsen: 52-week period ended November 5, 2023, All Channels, Canada vs. the same period a year ago.

About GURU Products

GURU energy drinks are made from a short list of plant-based active ingredients, including natural caffeine, with zero sucralose and zero aspartame. These carefully sourced ingredients are crafted into unique blends that push your body to go further and your mind to be sharper.

About GURU Organic EnergyGURU Organic Energy Corp. (TSX: GURU) is a dynamic, fast-growing beverage company that launched the world’s first natural, plant-based energy drink in 1999. The Company markets organic energy drinks in Canada and the United States through an estimated distribution network of about 25,000 points of sale, and through www.guruenergy.com and Amazon. GURU has built an inspiring brand with a clean list of organic ingredients, including natural caffeine, with zero sucralose and zero aspartame, which offer consumers Good Energy that never comes at the expense of their health. The Company is committed to achieving its mission of cleaning the energy drink industry in Canada and the United States. For more information, go to investors.guruenergy.com or follow us @guruenergydrink on Instagram, @guruenergy on Facebook and @guruenergydrink on TikTok.

For further information, please contact:

GURU Organic EnergyInvestorsCarl Goyette, President and CEOIngy Sarraf, Chief Financial Officer514-845-4878investors@guruenergy.com	MediaLyla RadmanovichPELICAN PR514-845-8763media@rppelican.ca
Francois Kalos
investors@guruenergy.com

Forward-Looking StatementsThis press release contains “forward-looking statements” within the meaning of applicable Canadian securities legislation. Such forward-looking statements include, but are not limited to, information with respect to the Company’s objectives and the strategies to achieve these objectives, as well as information with respect to management’s beliefs, plans, expectations, anticipations, estimates and intentions. These forward-looking statements are identified by the use of terms and phrases such as “may”, “would”, “should”, “could”, “expect”, “intend”, “estimate”, “anticipate”, “plan”, “believe”, or “continue”, the negative of these terms and similar terminology, including references to assumptions, although not all forward-looking statements contain these terms and phrases. Forward-looking statements are provided for the purposes of assisting the reader in understanding the Company and its business, operations, prospects and risks at a point in time in the context of historical and possible future developments and therefore the reader is cautioned that such statements may not be appropriate for other purposes. Forward-looking statements are based upon a number of assumptions and are subject to a number of risks and uncertainties, many of which are beyond management’s control, which could cause actual results to differ materially from those that are disclosed in or implied by such forward-looking statements. These risks and uncertainties include, but are not limited to, the following risk factors, which are discussed in greater detail under the “RISK FACTORS” section of the annual information form for the year ended October 31, 2022: management of growth; reliance on key personnel; reliance on key customers; changes in consumer preferences; significant changes in government regulation; criticism of energy drink products and/or the energy drink market; economic downturn and continued uncertainty in the financial markets and other adverse changes in general economic or political conditions, as well as the COVID-19 pandemic, the war in Ukraine and geopolitical developments, global inflationary pressure or other major macroeconomic phenomena; global or regional catastrophic events; fluctuations in foreign currency exchange rates; inflation; revenues derived entirely from energy drinks; increased competition; relationships with co-packers and distributors and/or their ability to manufacture and/or distribute GURU’s products; seasonality; relationships with existing customers; changing retail landscape; increases in costs and/or shortages of raw materials and/or ingredients and/or fuel and/or costs of co-packing; failure to accurately estimate demand for its products; history of negative cash flow and no assurance of continued profitability or positive EBITDA; repurchase of common shares; intellectual property rights; maintenance of brand image or product quality; retention of the full-time services of senior management; climate change; litigation; information technology systems; fluctuation of quarterly operating results; risks associated with the PepsiCo distribution agreement; accounting treatment of the PepsiCo Warrants; and conflicts of interest, as well as those other risks factors identified in other public materials, including those filed with Canadian securities regulatory authorities from time to time and which are available on SEDAR+ at www.sedarplus.ca. Additional risks and uncertainties not currently known to management or that management currently deems to be immaterial could also cause actual results to differ materially from those that are disclosed in or implied by such forward-looking statements. Although the forward-looking statements contained herein are based upon what management believes are reasonable assumptions as at the date they were made, investors are cautioned against placing undue reliance on these statements since actual results may vary from the forward-looking statements. Certain assumptions were made in preparing the forward-looking statements concerning availability of capital resources, business performance, market conditions, and customer demand. Consequently, all of the forward-looking statements contained herein are qualified by the foregoing cautionary statements, and there can be no guarantee that the results or developments that management anticipates will be realized or, even if substantially realized, that they will have the expected consequences or effects on the business, financial condition or results of operation. Unless otherwise noted or the context otherwise indicates, the forward-looking statements contained herein are provided as of the date hereof, and management does not undertake to update or amend such forward-looking statements whether as a result of new information, future events or otherwise, except as may be required by applicable law.

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