Applications now open: Indigo invites local
small businesses with kids and baby products to apply now
TORONTO, Jan. 18, 2021 /CNW/ - Indigo (TSX: IDG),
Canada's largest book and
lifestyle retailer, is thrilled to announce the launch of Mini
Marché. This curated 'shop-in-shop' experience is dedicated to
supporting small and local Canadian businesses within the
IndigoKids and IndigoBaby departments. Applications to apply are
open now, and products from businesses selected will be available
both at indigo.ca and in select stores as early as Fall 2021.
Dedicated to elevating local brands, Indigo recognizes the
opportunity to support local in a bigger way by disrupting the
traditional way of bringing on new brands.
To kick off this exciting initiative Indigo is launching a
casting call inviting small Canadian businesses to submit and pitch
their kids and/or baby products for consideration, with
applications accepted from January 18 to
February 12, 2021. Priority will be given to innovative and
unique brands who can identify under one of the following six
criteria:
- Canadian owned or managed
- BIPOC (Black, Indigenous, People of Colour) owned or
managed
- Women owned or managed
- LGBTQ2+ owned or managed
- Environmentally friendly (organic, chemical-free, locally
sourced, ethically made)
- Philanthropic and purpose driven
"There is no doubt the past year has been incredibly challenging
for businesses big and small, and we are thrilled to be able to
support and increase the visibility and reach of a diverse range of
small and local Canadian businesses for our next fall and holiday
season," said Gail Banack, Vice
President, Indigokids. "At Indigokids, we are committed to
inspiring creativity, sparking imagination and encouraging learning
with our thoughtfully curated assortment. We know there are so many
amazing brands out there with products our customers will love. We
are looking forward to learning more about each of their unique
stories and offering them a platform to shine."
Following the review of each application, a select group of
candidates will have the opportunity to pitch their products to
Indigo's team of experts. Those invited to the next round will be
notified on or prior to February 28,
2021. The pitching process will begin in
March, with the final candidates selected in early spring.
With this launch, Indigo invites Canadians to apply through
www.indigo.ca. As the one-stop-shop for kids and baby, with books,
gear, apparel, toys and more, Indigo is excited to add these brands
to their curated online and in-store assortment.
For more information on Mini Marché and to access the
application please visit www.indigo.ca
About Indigo
Indigo Books & Music Inc. is a publicly traded Canadian
company listed on the Toronto Stock Exchange (IDG). Indigo is the
world's first Cultural Department Store – a physical and digital
meeting place inspired by and filled with books, music, art, ideas,
beautifully designed lifestyle products. Indigo believes in real
books, in living life fully and generously, in being kind to each
other and that stories – big and little – connect us.
SOURCE Indigo Books & Music
Inc.