FUT The Futura Loyalty Group Inc.

The Futura Loyalty Group Inc. (TSX VENTURE:FUT) ("Futura" or the "Company") has
released its financial results for the fiscal year ending December 31, 2010.


Total revenue from continuing operations for the year ended December 31, 2010
was up 34% to $1,654,326, from $1,237,770 in 2009. Excluding breakage, revenue
for 2010 and 2009 was $1,369,626 and $745,725 respectively, an 84% annual
increase. The increase in revenue in 2010 was largely the result of increased
branded loyalty reward currency revenues which rose to $1,287,019 in 2010,
compared to $574,742 in 2009, a 124% annual increase. 


The net loss from continuing operations for 2010 was $2,184,831 in comparison to
$2,331,294 in 2009. The Company's technology systems as well as sales and
account management processes have been enhanced to support management's expected
growth in the automotive service and auto dealer sectors. Earnings per share
were $Nil and there were 163,676,290 shares outstanding at year end. 


The Company was focused on driving growth in branded loyalty rewards issuance in
the automotive services segment in 2010, increasing the number of locations at
which consumers can earn loyalty rewards to 568 from 237 in 2009. The Company
has expanded its focus to include the new car dealer sector and recently
announced a multiyear strategic partnership with the Toronto Automobile Dealers'
Association ("TADA") which has over 340 new car dealers as members. The Company
is also in discussions with several provincial automobile dealer associations
about similar strategic marketing partnerships. 


"We built a great foundation for growth in the automotive service sector in
2010, which we continue to build on in 2011. The addition of the new car dealer
sector, the second largest consumer spend category in Canada, presents an
enormous growth opportunity for the company" commented Mark Farrell, CEO of
Futura. "Our branded loyalty reward currency offering coupled with our private
branded loyalty product - Dealer Dollars - offers our automotive clients a
comprehensive solution to their loyalty marketing needs." 


The Company also announced that the loan previously announced on April 21, 2009
was assigned to two parties. One of the lenders, David Beutel, is a director of
the Company and is a related party pursuant to Multilateral Instrument 61-101.
The maturity date of the loan was subsequently postponed to December 28, 2011.
The transaction was completed within 21 days of the date of filing of a material
change report in connection with the transaction. Management of the Company has
determined that such transaction was reasonable and necessary in the
circumstances.


To see the Company's full financial statements, please go to www.tflg.ca or
www.sedar.com. 


About Futura Loyalty Group 

The Futura Loyalty Group Inc. is an industry-leading provider of branded loyalty
reward currencies, private branded loyalty programs and targeted marketing
solutions using email, mobile, direct mail and the web. Futura's loyalty
services include member account set up, management and reward redemption
platform, a web-based program transaction reporting interface for merchants, a
robust offer management system, retail POS Integration for card swipe issuance
and a proprietary web based issuance solution. For more information regarding
Futura Loyalty Group, visit www.tflg.ca.


TM Trademark of The Futura Loyalty Group Inc.

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