VANCOUVER, July 11, 2018 /CNW/ - INVICTUS MD STRATEGIES
CORP. ("Invictus" or the "Company") (TSXV: GENE; OTC:
IVITF; FRA: 8IS1) today announced that it has entered into a
licensing and marketing services agreement with Authentic Brands
Group ("ABG"), a global brand owner and marketing company,
to develop a collection of lifestyle-inspired cannabis brands that
will launch initially in Canada
and rollout in key territories around the world.
Invictus will tap into ABG's portfolio to develop all-new,
lifestyle-inspired cannabis brands that feature its high-quality
products for patients and recreational adult users. Products will
include dried flowers, oils and concentrates, and consumables that
will be rolled out through Invictus' wholly-owned and
fully-licensed producer, Acreage Pharms Ltd. ("Acreage
Pharms").
"As a first-mover in this new industry, we continue to build a
foundation for success by bringing together the world's leaders in
business, management, finance, agriculture, and more," said Dan
Kriznic, Chairman and CEO of Invictus. "With a portfolio of 30-plus
iconic and world-renowned brands that have significant global
retail presence, ABG is a leader in brand development and our
partnership with them reinforces our long-term growth plan."
Invictus will explore key lifestyle brands from ABG's archival
portfolio that have positive resonance, untapped potential, and
naturally extend into cannabis products, such as Garden of
Earthly Delights, Zooey, and Sinister. The
company will also tap into ABG's brand building expertise to
potentially incubate an entirely new brand for the space.
"We are constantly looking for ways to innovate and activate
some of the more specialized intellectual property within the
ABG portfolio, said Jamie Salter,
Founder, Chairman, and CEO of ABG. "We've recognized that cannabis
is a growing product category within the health, wellness, and
lifestyle spaces and our partnership with Invictus allows us to
test the waters in this important, emerging market."
Headquartered in New York City,
ABG owns, manages, and builds the long-term value of a global
portfolio of Lifestyle, Celebrity and Entertainment brands. ABG's
brands have a retail footprint that spans the luxury, specialty,
department store, mid-tier, and e-commerce channels and 4,381
branded freestanding stores and shop-in-shops worldwide. For more
information about ABG and its brands, please visit abg-nyc.com.
About Invictus
Invictus owns and operates two cannabis production facilities,
both with sales licenses, under the ACMPR in Canada, with the vision of producing a variety
of high-quality and low-cost cannabis products to the global
market, as regulations permit. The Company's wholly owned
subsidiary, Acreage Pharms Ltd. ("Acreage Pharms"), is
located in West-Central Alberta. The Company's 50% owned AB
Laboratories Inc. ("AB Labs"), is located in Hamilton, Ontario. AB Ventures Inc. ("AB
Ventures") owns 100 acres of land near Hamilton, Ontario, to be used for future
cannabis cultivation. Recently, the Company announced that it has
entered into a binding letter of intent for an option to acquire an
applicant (the "OptionCo") under the ACMPR. Combined,
assuming exercise of the Option, the Company expects to have
approximately 262,000 and 846,000 square feet of cannabis
production capacity by the end of 2018 and 2019, respectively.
Gene Simmons, music legend and
media mogul, conveys the vision of Invictus as the Chief Evangelist
Officer.
Finally, the Company's 82.5% owned Future Harvest Development
Ltd. ("Future Harvest") is a high-quality Fertilizer and
Nutrients manufacturer, based in Kelowna, British Columbia. Future Harvest has
been in operation for over 20 years under the brand Plant Life
Products and Holland Secret.
For more information, please visit www.invictus-md.com.
On Behalf of the Board,
Dan Kriznic
Chairman and CEO
About Authentic Brands Group
Authentic Brands Group (ABG) is a brand development, marketing,
and entertainment company, which owns a global portfolio of
celebrity and entertainment and lifestyle brands. Headquartered in
New York City, ABG manages,
elevates, and builds the long-term value of more than 33 consumer
brands by partnering with best-in-class manufacturers, wholesalers,
and retailers. Our brands have a global retail footprint in more
than 50,000 points of sale across the luxury, specialty, department
store, mid-tier, mass, and e-commerce channels and more than 4,381
branded freestanding stores and shop-in-shops around the world. ABG
is committed to transforming brands by delivering compelling
product, content, business, and immersive brand experiences. We
create and activate original marketing strategies to drive the
success of our brands across all consumer touchpoints, platforms,
and emerging media. For more information, please visit
ABG-NYC.com.
Press Contacts:
Jessica Martin
Vice President, Public Relations and Regulatory Affairs
Invictus MD Strategies Corp.
(604) 537-8676
Haley Steinberg
Director, Public Relations
Authentic Brands Group
(646) 612-7439
hsteinberg@abg-nyc.com
Cautionary Note Regarding Forward-Looking Statements: This
release includes certain statements and information that may
constitute forward-looking information within the meaning of
applicable Canadian securities laws or forward-looking statements
within the meaning of the United States Private Securities
Litigation Reform Act of 1995. All statements in this news release,
other than statements of historical facts, including statements
regarding future estimates, plans, objectives, timing, assumptions
or expectations of future performance, including the potential
acquisition of OptionCo pursuant to the exercise of the Option, and
the potential production capacity of OptionCo, AB Labs, AB Ventures
and Acreage Pharms, are forward-looking statements and contain
forward-looking information. Generally, forward-looking statements
and information can be identified by the use of forward-looking
terminology such as "intends" or "anticipates", or variations of
such words and phrases or statements that certain actions, events
or results "may", "could", "should", "would" or "occur".
Forward-looking statements are based on certain material
assumptions and analysis made by the Company and the opinions and
estimates of management as of the date of this press release,
including that the Company will be successful in exercising the
Option and obtaining TSX Venture Exchange approval of the
acquisition, that OptionCo, AB Labs, AB Ventures and Acreage Pharms
will be successful in reaching their potential production capacity,
OptionCo, AB Labs, AB Ventures and Acreage Pharms' production
facilities will be completed as anticipated, regulatory approval
will be granted as anticipated, OptionCo, AB Labs, AB Ventures and
Acreage Pharms will reach full production capacity on the timeline
anticipated by the Company, OptionCo will be granted its first and
second licenses, AB Labs will be granted its secondary license on
the terms and timeline anticipated by the Company, no unforeseen
construction delays will be experienced, and OptionCo will be
granted its sales license under the ACMPR on the terms and timeline
anticipated by the Company. These forward-looking statements
are subject to known and unknown risks, uncertainties and other
factors that may cause the actual results, level of activity,
performance or achievements of the Company to be materially
different from those expressed or implied by such forward-looking
statements or forward-looking information. Important factors that
may cause actual results to vary, include, without
limitation, the Company will not complete the acquisition of
OptionCo, OptionCo, AB Labs, AB Ventures and Acreage Pharms will
not be successful in reaching its potential production capacity,
OptionCo, AB Labs, AB Ventures and Acreage Pharms production
facilities will not be completed as anticipated, construction
delays, regulatory approval will not be granted as anticipated and
therefore, the anticipated timing of OptionCo, AB Labs, AB Ventures
and Acreage Pharms reaching full production capacity will be
delayed, AB Labs will not be granted their secondary license,
OptionCo will not be granted its first and second licenses and
OptionCo will not be granted its sales license under the ACMPR, and
licenses or approvals being granted on terms or timelines that are
materially worse than expected by the Company. Although management
of the Company has attempted to identify important factors that
could cause actual results to differ materially from those
contained in forward-looking statements or forward-looking
information, there may be other factors that cause results not to
be as anticipated, estimated or intended. There can be no assurance
that such statements will prove to be accurate, as actual results
and future events could differ materially from those anticipated in
such statements. Accordingly, readers should not place undue
reliance on forward-looking statements and forward-looking
information. Readers are cautioned that reliance on such
information may not be appropriate for other purposes. The Company
does not undertake to update any forward-looking statement,
forward-looking information or financial out-look that are
incorporated by reference herein, except in accordance with
applicable securities laws.
Neither the TSX Venture Exchange nor its Regulation Services
Provider (as that term is defined in the policies of the TSX
Venture Exchange) accepts responsibility for the adequacy or
accuracy of this release.
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SOURCE Invictus MD Strategies