VICTORIA, B.C. and Portland, Ore, July 12,
2012 /PRNewswire/ - Naturally Advanced Technologies Inc.
("NAT" or the "Company") (TSXV: NAT) (OTCBB: NADVF), which produces
and markets CRAiLAR® Flax Fiber, is a member of the TSX Venture 50,
and touts clients including HanesBrands, Georgia-Pacific, Levi Strauss and Company, and
Target, has launched its newly-created principal web property,
Crailar.com. The site moves the Company's external brand focus
toward its featured product, CRAiLAR Flax Fiber, and aims to speak
to consumers, growers, partner brands, and investors.
"As we say on our new homepage and I have believed since joining
the Company - CRAiLAR Flax Fiber will revolutionize the textile
industry and we have heard that supported by some of the finest
yarn doctors and brands in the industry," said Ken Barker, chief executive officer of NAT.
"There is not another natural fiber on the market that can compete
with it in terms of its combined feel, performance and ease on the
environment. I invite anyone to challenge CRAiLAR in terms of water
usage, chemical usage, and stress on the farmland upon which we
grow. The new look and feel at Crailar.com is our stage to tell
this revolutionary story."
Portland, Ore.-based Sticky
Co., a multi-disciplinary design studio with a focus on interactive
and motion media, executed the creative on the project.
"We aimed to raise the stakes for the future of NAT as a
company, and for CRAiLAR Flax as a future household name," said
Jay Nalbach, chief marketing officer
of NAT. "The team at Sticky could not have been a better partner in
helping us to make that happen."
Working with NAT, Sticky Co. utilized the CRAiLAR logo developed
by brand expert Peter Moore, as core
component around which the site would eventually be wrapped. Moore
is the father of the iconic Air Jordan brand and member of NAT's
board of directors. From there, the team incorporated original
photography taken at NAT flax fields in South Carolina and Oregon, original illustrations inspired by
botanical textbooks, and deft copywriting that tells the CRAiLAR
story frankly and honestly. The site reflects NAT's goal to
establish a brand reputation for its groundbreaking CRAiLAR Flax
and the global partners that use it in their products.
Long in development with HanesBrands, which released a limited
batch of socks containing the fiber for Earth Day earlier this year, Georgia-Pacific and Brilliant Global Knitwear,
which anticipate products in the near future, NAT will establish a
global brand identity and strategy with all partner brands. The
Company is in evaluation and development agreements with Levi
Strauss & Co., Cintas, Carhartt, Ashland, Target and PVH Corp.
About Naturally Advanced Technologies Inc.
Naturally Advanced Technologies Inc., through its wholly owned
subsidiary, CRAiLAR® Fiber Technologies Inc., has developed
proprietary technologies for production of bast fibers, cellulose
pulp, and their resulting by-products in collaboration with
Canada's National Research Council. It's renewable and
environmentally sustainable biomass resources from flax, hemp and
other bast fibers offer cost-effective and environmentally
sustainable processing and production, along with increased
performance characteristics for use in textile, industrial, energy,
medical and composite material applications. The Company was
founded in 1998 as a provider of environmentally friendly, socially
responsible clothing. For more information, visit
www.naturallyadvanced.com.
Neither the TSX Venture Exchange Inc. nor its Regulation
Services Provider (as that term is defined in the policies of the
TSX Venture Exchange) accepts responsibility for the adequacy or
accuracy of this release.
Forward-Looking Statement DisclaimerThis news
release includes certain statements that may be deemed
"forward-looking statements". All statements in this news release,
other than statements of historical facts, are forward-looking
statements. Forward-looking statements or information are subject
to a variety of risks and uncertainties which could cause actual
events or results to differ from those reflected in the
forward-looking statements or information and including, without
limitation, risks and uncertainties relating to: any market
interruptions that may delay the trading of NAT's shares,
technological and operational challenges, needs for additional
capital, changes in consumer preferences, market acceptance and
technological changes, dependence on manufacturing and material
supplies providers, international operations, competition,
regulatory restrictions and the loss of key employees. In addition,
NAT's business and operations are subject to the risks set forth in
its most recent Form 10-K, Form 10-Q and other SEC filings which
are available through EDGAR at www.sec.gov. These are
among the primary risks we foresee at the present time. NAT assumes
no obligation to update the forward-looking statements.
SOURCE Naturally Advanced Technologies Inc.