By Min Zeng 

Bill Gross has a new mantra: Pimco is better than ever.

In a transcript of a question-and-answer session posted Tuesday on the company's website, the co-founder of Pacific Investment Management Co. said again that the recent change in the asset management firm's leadership will deliver long-term value for its clients.

The comments represent Mr. Gross's latest efforts to boost the confidence of the firm's clients following a year of record redemptions and a management shake-up.

"Pimco's focus has always been on managing risk and delivering returns for clients, and I firmly believe that our new investment structure will allow us to do that even more," Mr. Gross said.

Pimco, a unit of Germany's Allianz SE, announced in January that chief executive and co-chief investment officer, Mohamed El-Erian, would leave in mid-March. The news stunned investors and analysts because Mr. El-Erian had been groomed by Mr. Gross as his successor.

Mr. Gross promoted a younger cadre of six managers to serve as his deputy CIOs as the firm's core business--traditional bond-fund offerings--has been hit by a shift in investor preference for alternative bond funds and stock funds.

Mr. Gross said he and his deputies "will take turns" leading daily meetings, which will allow for greater focus on certain sectors and regions. Mr. Gross said the interaction will help him learn more by listening, and "it gives others the opportunity to lead."

"We believe this new format, and the idea sharing it will facilitate, will be more responsive to market developments. It will be great!" Mr. Gross said, according to the transcript.

In his February investment outlook, released earlier this month, Mr. Gross made similar remarks, saying that "we are a better team at this moment than we were before."

Analysts say it takes time to see whether the new leadership will beef up Pimco's businesses.

One client said he was optimistic.

"We'll be watching this closely as it is a new paradigm for Pimco and may or may not be successful, but we are betting it will work well given the talent involved," said Daniel B. Roe, chief investment officer in Budros, Ruhlin & Roe. The firm has about $2 billion in assets under management including more than $125 million in Pimco funds.

In the short term, however, client redemptions have continued. Clients pulled $3.5 billion net cash out of Mr. Gross's Total Return Fund in January. It is Pimco's flagship fund and the world's largest with $236.9 billion under management.

January's net redemption followed a record outflow of $41.1 billion from Mr. Gross's fund last year.

One solace is that January's outflow was the smallest since May as the fund posted a positive return after last year's loss.

Mr. Gross's fund has handed investors a return of 1.53% this year through Friday, beating 57% of its peers, according to Morningstar. Its benchmark, the Barclays U.S. Aggregate Bond Index, posted a gain of 1.45% over the same period.

The fund has benefited from a decline in U.S. bond yields this year that sent bond prices higher.

In the comments Tuesday, Mr. Gross said he believes the outlook for bonds is "much better" than 2013, when bond yields climbed sharply.

"Interest rates have adjusted upward and now reflect better value," Mr. Gross said. He continues to favor Treasury bonds due in four and five years.

Write to Min Zeng at min.zeng@wsj.com

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