Efficiency Technologies, Inc. Enters Into New Licensing Agreement TULSA, Okla., Jan. 20 /PRNewswire-FirstCall/ -- Efficiency Technologies, Inc., (EffTec), a wholly-owned subsidiary of American Resource Management, Inc. (OTC Pink Sheets: ARMM), announced that it has entered into a licensing agreement with Ecolab Inc. (NYSE:ECL). Pursuant to the licensing agreement, EffTec will provide to Ecolab a proprietary website to offer the EffHVAC(TM) chiller efficiency and trending tool to customers. EffHVAC is a powerful, easy-to-use, Internet-based chiller efficiency and trending tool that affords facilities the ability to document, monitor, evaluate and manage chiller system performance. "This arrangement is another step toward making the EffHVAC system a valued energy management tool in improving chiller efficiencies," stated Derrick Shoemake, President of EffTec. ARMM is an energy resource-based holding company located in Tulsa, Oklahoma. About Efficiency Technologies, Inc. Efficiency Technologies, Inc. ("EffTec") has developed a web-based energy management service for centrifugal chillers. The Department of Energy has estimated that chillers waste up to 30% of their cooling energy through inefficiency. EffTec's web-based service provides a diagnostic tool that provides plant managers of centrifugal cooling systems the ability to evaluate, monitor and manage their chiller's performance. Efficient monitoring and treatment of centrifugal chillers can save tens of thousands of dollars per year in energy and maintenance costs. Forward-looking statements in this release are made pursuant to the Safe Harbor Provisions of the Private Securities Litigation Reform Act of 1995. These forward-looking statements are subject to certain risks, and uncertainties and actual results could differ from those discussed. This material is information only and is not an offer or solicitation to buy or sell the securities. DATASOURCE: American Resource Management, Inc. CONTACT: Don Clark, Corporate Sales Manager of Efficiency Technologies, Inc., +1-866-333-8321 Web site: http://www.efftec.com/

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