ASCC: Hollywood Star to Fuel Vodka’s Ascent
07 November 2012 - 9:00PM
Business Wire
As Aristocrat Group Corp. (OTCBB: ASCC) works to launch its new
brand management division, Aristocrat Brands, into the luxury-goods
stratosphere, the company is turning to the branding experts for
help: superstars of the music and film industries.
As vodka and other premium distilled spirits rake in more
profits than ever before, celebrities are no longer simply product
pitchmen—they’re active stakeholders in top liquor brands. In
recent years, music superstar Sean “Diddy” Combs pulled down $100
million to redevelop and promote the Ciroc Vodka brand. Hollywood
celeb Dan Akroyd found success launching his Crystal Head vodka,
and younger stars such as Enrique Iglesias and Pitbull are
following suit.
“These days, celebrities are partners, equity owners and even
designers of top vodka brands and other spirits,” said ASCC CEO
Cindy Morrissey. “No longer satisfied to just be front men, they
want an ownership share of company profits in this recession proof
industry. Their creative energy carries an authentic connection
with consumers, and if the product and performer are a good fit,
success is inevitable.”
That’s why celebrity branding power is a big part of ASCC’s plan
for success, too. The company is reaching out to popular stars to
potentially partner with for the design and launch of its
forthcoming premium vodka and spirits line.
Vodka is America’s top-selling liquor, with sales accounting for
nearly a third of the country’s total distilled spirits market.
Demand is so strong, in fact, that despite the recession, sales
actually grew by 13.9 million cases between 2004 and 2009 to reach
58.4 million, according to a report last year by just-drinks and
IWSR.
With these favorable conditions in mind, ASCC sees vodka as the
key element to growing its brand management business. The success
of the endeavor will allow the company to compete in a highly
profitable sector alongside Limited Brands, Inc. (LTD), Proctor
& Gamble (PG), New York & Company, Inc. (NWY) and Chico's
FAS, Inc. (CHS).
For more information on this initiative, please
visit www.aristocratgroupcorp.com/investors.html.
Follow ASCC on Twitter
at www.twitter.com/AristocratGroup.
About the Aristocrat Group Corp.
Through its brand management division, Aristocrat Brands, the
Aristocrat Group Corp. (www.aristocratgroupcorp.com) is on the path
to becoming a provider of premiere luxury goods, including
top-shelf distilled spirits. The company targeted the growing
market for quality domestic liquor in order to deliver maximum
returns to our shareholders.
The Aristocrat Group Corp. is also exploring smart
growth initiatives to position itself as the premier resource for
women’s lifestyle products and services, including motherhood
resources. For more information, please
visit www.aristocratgroupcorp.com/investors.html.
Notice Regarding Forward-Looking Statements
Safe Harbor Statement under the Private Securities Litigation
Reform Act of 1995: This news release contains forward-looking
information within the meaning of Section 27A of the Securities Act
of 1933, as amended, and Section 21E of the Securities Exchange Act
of 1934, as amended, including statements that include the words
"believes," "expects," "anticipate" or similar expressions. Such
forward-looking statements involve known and unknown risks,
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