Baristas Establishes Co-Op Ad Platform to Support Expanded Retail Distribution, Includes All Mainstream Advertising Mediums
05 December 2017 - 11:37PM
InvestorsHub NewsWire
Seattle, WA -- December 05, 2017 -- InvestorsHub NewsWire --
Baristas Coffee Company (OTCPK:
BCCI) announced that they have finalized the development and
launched a co-op advertising program to further
leverage the national ad funding received to promote
the expansion of the Baristas product distribution. The
program which provides for national and localized
advertising promoting specific retailers and product
distribution arrangements will be utilized to support the four
current Baristas products as well as other products that have
completed development and will soon enter distribution.
Baristas has a history of success implementing this type of
program pointing to the “Available at Amazon
“campaigns that resulted in the largest order to date placed
by Amazon and sales records talked about in previous
releases.
Barry Henthorn, CEO, stated: “The co-op advertising platform is
a crucial element in supporting retail distribution as retail
partners look for commitments from individual brands that support
traffic drives into their retail locations. Formalizing this
agreement proves to current and prospective retail partners that
Baristas has the resources, commitment, and acumen
to successfully drive the traffic needed to expand retail
revenues from individual distribution partners. This program has
already had a profound effect on our relationships with current
distribution and in spurring interest from prospective
retailers.”
Strong sales have allowed Baristas to introduce two new products
to accompany its top selling Baristas White Coffee single serve
cups in the past week. The new products that have joined Baristas
White Coffee and Espresso roast cups are ground white coffee and a
high-end, coffee based morning moisturizer.
Baristas White Coffee cups, which have been featured on CNBC
during Shark Tank, Mad Money, and during numerous other programs
across major networks, is the nation's top selling white coffee
cups on both Amazon Prime and Overstock, dominating a new twist on
coffee from Seattle. The new products are now available online
at www.baristas.tv and soon to be released to
its expanding retail and on-line distribution network. Baristas
White Coffee contains more than twice the amount of caffeine than
traditional coffee yet is less acidic, allowing more people to
enjoy its unique taste. Baristas White Coffee tastes nothing like
traditional coffee and meets a need for a truly new and unique
beverage taking its place among high end coffee previously only
available to true coffee aficionados.
About Baristas Coffee Company:
Baristas is a national Coffee Company that is recognized
throughout the US. It currently produces and sells coffee related
products under the Baristas brand. The Baristas White Coffee single
serve cups compatible with the Keurig 2.0 brewing system is the
bestselling product in its category. Baristas also markets other
coffee related products. Baristas gained mainstream exposure when
it became the subject of “Grounded in Seattle” the reality show
special feature which aired on WE tv. It has been featured
nationally including during Shark Tank on CNBC, CNN, ESPN, Food
Network, Cosmopolitan Magazine, Forbes Magazine, Modern Living with
kathy Ireland, Sports Illustrated, and other notable
media.
Contact:Barry Henthornbarry@baristas.tv
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