LOS ANGELES, March 10, 2014 /PRNewswire/ -- Drinks Americas
(OTC: DKAM; "Drinks Americas" or the "Company"), the exclusive
United States broker for leading
premium authentic Mexican beers currently present in over 32
states, today is excited to announce that distributor Austin
Specialty Foods is leading the mission to bring authentic "real
Mexican beer," defined as brewed and owned by Mexicans rather than
multi-national European beer, back to the U.S. market starting with
the launch of the Company's premium authentic
brewed-in-Mexico beer brands,
Mexicali Cerveza and Day of the Dead Craft Beer, in
Austin.
Austin Specialty Foods is the only dedicated specialty food and
beverage distributor in the greater Austin area to offer dry and refrigerated
distribution services across multiple categories including the
Travis Bros. Texas Takery® (in-store, fresh baked goods), healthy
snacking options, and the Company's exclusive "real Mexican beer"
brands—Mexicali Cerveza and Day of the Dead Craft
Beer.
Drinks Americas' Mexicali is an
iconic Mexican beer brand that is independently owned by a Mexican
family. Shortly thereafter, the family reinstituted the original
formula and taste that brought it to national prominence within
Mexico and southern parts of
California. While not as known as its iconic counterpart, the
Company's Day of the Dead Craft Beer is an award-winning line
brewed and bottled straight from Mexico. Growing in popularity, the quality and
packaging of Day of the Dead Craft Beer pays homage to Mexican
culture and heritage, and is a product people of Mexican descent
can feel proud to purchase and enjoy.
In an effort to reestablish national pride with Mexicans across
the nation, Austin SF will be taking charge of the "real Mexican
beer" movement focused on encouraging city, state and nationwide
adoption of the Company's Mexican beer
brands—Mexicali and
Day of the Dead. Currently, both brands are featured on its
website (www.austinsf.com/#!beverages/c1pgw), noting the extreme
care given to the brewing process at Cerveceria Mexicana, as well
as each individual flavor and unique packaging of the Day of
the Dead Craft Beer line.
Ben Erwin, Managing Partner of
Austin Specialty Foods, said, "With such a heavy Mexican population
in Texas, Mexicali is the authentic Mexican beer and Day
of the Dead is the award-winning Mexican craft beer line that every
Mexican should be proud of. We are thrilled to be the ones to bring
'real Mexican beer' back to Texas
and to head up the movement nationwide. Already, we have placed
both authentic premium Mexican beer brands in over 100 accounts in
just two unseasonably cold weeks. Thus far, the response we've
received from our customers and theirs has been
great—and with zero advertising."
Joseph Belli, VP of Sales, Day of
the Dead Craft Beer, commented, "Austin Specialty Foods recognizes
and appreciates the quality and opportunity we have in brewing,
marketing and packaging, and providing the market with the ONLY
'real Mexican beer' brewed in Mexico and owned by Mexicans—and
that means a lot to our team. We're thrilled to have them head up
the movement back to real Mexican beer beginning in trend-setting
Austin and look forward to growing
this movement nationwide."
"Texas is an advantageous
market for us given its high Mexican population and close proximity
to our Mexican owned brewery. Located in Austin, known to be a highly visible
trend-setting city, Austin SF will be instrumental in helping us
re-ignite a passion for 'real Mexican beer'—both
iconic and craft—among the city's trendy craft
beer-following. We are happy to have them represent our brands and
are excited to see their success in the market," added Timothy Owens, CEO of Drinks Americas.
About Drinks Americas Holdings
Drinks Americas (OTC: DKAM) is the exclusive United States broker for leading premium
authentic Mexican beers currently present in over 32 states. The
Company is on target to be the leading broker for Mexican beers in
each state in which it operates. Drinks Americas' leading premium
authentic Mexican beer brands include specialty Day of the Dead
Craft Beer, Mexicali™, Rio Bravo™, Red Pig™
and Chili Beer™, which are all brewed in Mexico's third largest brewery, and Mexican
family-owned Cerveceria Mexicana, utilizing state of the art
processes, fermentation and aging systems. Drinks Americas' brands
continue to forge strong connections with consumers through some of
the largest retailers and restaurants in the country. The Company
is headquartered in Los Angeles,
CA and trades under the ticker symbol "DKAM."
Except for the historical information contained herein, the
matters set forth in this release, including the description of the
company and its product offerings, are forward-looking statements
within the meaning of the "safe harbor" provision of the Private
Securities Litigation Reform Act of 1995. These forward-looking
statements are subject to risks and uncertainties that may cause
actual results to differ materially, including the historical
volatility and low trading volume of our stock, the risk and
uncertainties inherent in the early stages of growth companies, the
company's need to raise substantial additional capital to proceed
with its business, risks associated with competitors, and other
risks detailed from time to time in the company's most recent
filings with the Securities and Exchange Commission. These
forward-looking statements speak only as of the date hereof. The
company disclaims any intent or obligation to update these
forward-looking statements.
Investor Relations: 866-501-6582
Email:
Lauren@ChooseWindmill.com
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SOURCE Drinks Americas