PARIS, Jan. 30, 2014 /PRNewswire/ -- JCDecaux
SA (Euronext Paris: DEC), the number one outdoor advertising
company worldwide, announced today that it has been awarded a
7-year concession – with a three years extension option – to
provide advertising services at Houston's George Bush Intercontinental
Airport. The new advertising program will bring a new generation of
digital advertising displays to that airport, including a network
of 70 inch digital screens, high definition LED video walls and
interactive directories in the baggage claim and concourse
areas.
With close to 40 million passengers in 2013, including 9 million international
passengers, George Bush Intercontinental is the 10th busiest U.S.
airport, serving the nation's tenth largest Demographic Market Area
and one of the five fastest growing economies in the country.
Jean-Francois Decaux, Chairman
of the Executive Board
and Co-Chief Executive Officer of JCDecaux, said:
"Following the recent award of new advertising concessions at
Los Angeles International and Boston Logan International airports,
this new contract reinforces JCDecaux's global leadership in large
international airports in the United
States. This new concession will allow us to bring to
Houston the latest generation of
digital and interactive displays, to better serve our airport
partners, the traveling public and our advertising
clients."
Key Figures for the Group
- 2013 revenues: €2,676m
- JCDecaux is listed on the Eurolist of Euronext Paris and is
part of the Euronext 100 index
- No.1 worldwide in street furniture (434,700 advertising
panels)
- No.1 worldwide in transport advertising with more than 150
airports and more than 280 contracts in metros, buses, trains and
tramways (358,100 advertising panels)
- No.1 in Europe for
billboards (199,600 advertising panels)
- No.1 in outdoor advertising in the Asia-Pacific region (205,000 advertising
panels)
- No.1 worldwide for self-service bicycle hire
- 1,002,800 advertising panels in more than 55
countries
- Present in 3,700 cities with more than 10,000
inhabitants
- 10,484 employees
SOURCE JCDecaux SA
