BOCA RATON, Fla., May 30, 2013 /PRNewswire/ -- True2Beauty,
Inc., (OTC Pink: TRTB) (The "Company")
(www.True2Beauty.com)
TRTB is pleased to offer results of the first 25 days of
activity on its new entertainment shopping site, True2Bid. Without
any advertising, as the site had a controlled soft launch for the
first 10 days, it experienced over 2,500 organic visitors to the
site, with an incredibly high rate of signups of over 10% of all
those visiting. In addition, the site generated 27,000 new visitors
from a controlled campaign to bring unrelated activity to the site
for the purposes of testing site efficiency.
We have created over 1,100 auctions in the first 25 days, with
winnings totaling in the thousands of dollars. Revenue has fallen
just short of total costs of auctions by only a minimal amount.
This is a result of our focus on improvement of the site rather
than promotional events. Management is extremely pleased with the
results, considering the focus has been to quickly climb the
learning curve with respect to customer service, shipment of goods,
and updating auctions hourly. As a result of our users activity,
the Company is improving the platform in preparation for a full
rollout.
William Bollander, CEO and
Chairman states, "I have been pleasantly surprised at the dollar
revenue per user considering we have done almost no marketing to
stimulate activity. The average first time Bid Package purchase
amount is approximately $35.00. Most
users have purchased more than one bid package and almost everyone
has won at least one auction. Not surprisingly, most are becoming
acquainted with the Bids Back feature, which is stimulating
interesting strategies for bidders," says William Bollander, CEO and Chairman. Mr.
Bollander continues, "we are employing our long term strategy in a
controlled and measured rollout, users will be surprised as we
enhance our product lineup significantly in the coming weeks."
In the next 14 days, we anticipate commencing a full fledged
advertising campaign with Google's assistance, which will be
co-managed by our staff. Much of the site's content will be updated
to coincide with the direction of the advertising, as well as to
provide a more fluid experience for fist time visitors.
Please watch as we begin the transformation of the site to a new
and exciting platform for entertainment shopping, "Where The Only
Risk Is Having Fun".
True2Bid offers a new and innovative way to purchase the goods
you want, at prices you love, personally experiencing "The Only
Risk Is Having Fun".
About True2Beauty, Inc.
True2Beauty is the parent
company of True2Bid, an online retail platform. The True2Bid site
is focused on delivering users a wide array of products that can
either be won in an action packed environment of a live auction or
purchased outright at considerable discounts to MSRP. With a
guarantee that "The Only Risk Is Having Fun", participants can now
experience a new and exciting way to shop for the products they
want, at great discounts.
More information on the Company can be found at:
www.True2Beauty.com
Safe Harbor Statement
This press release contains forward-looking statements within
the meaning of the Private Securities Litigation Reform Act of
1995. Such statements include, among others, all assumptions,
expectations, predictions, intentions or beliefs about future
events. You are cautioned that any such forward- looking statements
are not guarantees of future performance and that a number of risks
and uncertainties could cause actual results of the Company to
differ materially from those anticipated, expressed or implied in
the forward-looking statements. The words "believe," "expect,"
"anticipate," "project," "targets," "optimistic," "intend," "aim,"
"will" or similar expressions are intended to identify
forward-looking statements. All statements other than statements of
historical fact are statements that could be deemed forward-looking
statements. Risks and uncertainties that could cause actual results
to differ materially from those anticipated include risks related
to new and existing products, product defects and any related
product recall; any projections of sales, earnings, revenue,
margins or other financial items; any statements of the plans,
strategies and objectives of management for future operations; any
statements .The Company assumes no obligation and does not intend
to update any forward-looking statements, except as required by
law.
For further information, please contact:
Investor Relations: 1-800-630-4190
Links:
www.True2Beauty.com
www.True2Bid.com
SOURCE True2Beauty, Inc.