Nestle, Starbucks Launch Dairy Creamer Line
22 July 2019 - 11:01PM
Dow Jones News
By Micah Maidenberg
Nestle SA will begin selling Starbucks Corp.-branded dairy
creamers to retailers, expanding on a deal the companies struck
last year.
The Seattle-based coffee chain in May 2018 sold the rights to
offer its coffee and teas in supermarkets and other retail stores
to Nestle for more $7 billion, allowing it to focus on its stores
around the world.
Now, the companies have created a new line of coffee creamers,
available in caramel, white chocolate, and a cinnamon flavor.
Nestle and Starbucks expect the refrigerated creamer category in
the U.S. to surpass $7.8 billion by 2023.
Starbucks hadn't previously developed a refrigerated coffee
creamer under its brand, the companies said.
Write to Micah Maidenberg at micah.maidenberg@wsj.com
(END) Dow Jones Newswires
July 22, 2019 08:46 ET (12:46 GMT)
Copyright (c) 2019 Dow Jones & Company, Inc.
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