Reach Messaging Unveils Leading Edge Mobile Ad Technology
16 February 2011 - 11:30PM
Reach Messaging Inc., (OTCBB:RCMH), a leading
developer of industry specific mobile phone application and
platform technology, today announced the Company has unveiled its
turnkey proprietary advertising solution for mobile ad publishers
that it refers to as an interactive ad solution.
Due to its proprietary ad execution technology, the Company
states that its new mobile ad technology is able to provide
publishers with a better return on investment than existing
platforms such as AdMob and iAd. Reach Messaging offers Software
Development Kits (SDK) that allow its technology to be used for
mobile applications developed for both the iPhone and the Android
and unlike existing ad platforms, does not charge publishers any
fees for "house" or proprietary ads that they run about their
companies. Perhaps the most significant feature of the Company's
mobile ad technology is that it allows readers to "share" ads via
email and social media outlets such as Facebook and Twitter.
"Our mobile ad technology is truly a turnkey solution that
provides a tremendous value proposition and functionality to mobile
ad publishers that they have never seen before. Due to our
proprietary ad execution, our solution generates a significantly
higher CPM and CTR, which are the primary metrics by which this
technology is priced and rated, than the platforms that exist
today. Also, when you use our interactive ad solution as a
publisher, you are exposing your ad to potentially viral and
exponential exposure through our solution's feature that allows
viewers to share ads with their friends and family via email,
Facebook and Twitter. This is the first time this has been able to
be done and we believe it has the potential to completely transform
the mobile advertising space," commented Shane Gau, CEO of Reach
Messaging.
"Additionally, users of our interactive ad solution can publish
'house' or proprietary ads absolutely free where it costs money
with the current leading platforms and IAC allows for developers
and publishers to use this technology for both iPhone and Droid
apps," continued Gau.
About Reach Messaging, Inc.
Reach Messaging Holdings Inc. helps companies extend their
brands through customized mobile applications and Bots used on
instant messaging (IM) platforms. Since 2007, Reach Messaging has
been in the Bot development business for America Online (AOL),
which operates on the AOL Instant Messenger (AOLIM). The Company is
transitioning to the mobile applications market and is currently
developing a variety of apps for social media platforms including
Facebook and all of the major mobile devices such as the iPhone,
BlackBerry, Android and Digital Signage.
For more information, please visit www.reachmessaging.com.
Safe Harbor Statement
This press release contains "forward-looking statements" within
the meaning of Section 27A of the Securities Act of 1933 and
Section 21E of the Securities Exchange Act of 1934. All statements,
other than statements of historical fact, including, without
limitation, those with respect to the objectives, plans and
strategies of the Company set forth herein and those preceded by or
that include the words ``believes,'' "expects,'' "given,''
"targets,'' "intends,'' "anticipates," "plans,'' "projects,''
"forecasts'' or similar expressions, are "forward-looking
statements." Although the Company's management believes that such
forward-looking statements are reasonable, it cannot guarantee that
such expectations are, or will be, correct. These forward-looking
statements involve a number of risks and uncertainties, which could
cause the Company's future results to differ materially from those
anticipated. The Company assumes no obligation to update any of the
information contained or referenced in this press release.
CONTACT: Shane Gau
Reach Messaging, Inc.
571-213-6147
Reach Messaging (CE) (USOTC:RCMH)
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